CHAPTER 1

F. SHORT TERM AND LONG-TERM OBJECTIVES

 SHORT-TERM OBJECTIVES
- For the first year of the operation, the business will obtain adequate capital longing
for 1 year to prevent losses in the long run of the business. The business will also
focus on what marketing strategy will be conducted to attract more customers. It will
also maintain the perfect taste and costumer’s preferences on cakes but with nutrients.
The business is also open for the feedback and requests of the costumers to maintain
their satisfaction to the product. The company will collaborate with different kinds of
distributors including Food panda, Grab food, Lala food etc.
1ST QUARTER 2ND QUARTER 3RD QUARTER 4TH QUARTER
- Introduce the product - Growth of - Maintain - Gain loyal
through social media followers on the perfect customers.
platforms and vlogs. the page taste,
and website nutrients - At least 10%
- Initiate differences of by 500 for and good Profit being
the product to other the next 3 quality of obtain from
bakeshop. months. the product. the beginning
assets.
- Provide the
feedbacks
of the
costumers.

 LONG-TERM OBJECTIVES
- Verde company will also manage to produce new pastries such as cupcakes and
beverages with excellent taste & essential nutrients and vitamins. The company will
also expand by catering for corporate events and accepting customize designs. By this
expansion, the company will manufacture more branches in different places and
regions.
2021 2022 2023 2024
- At least - Hire - Known by - Open for
5% market professional famous franchises.
shares. bakers. celebrities and
part of the - Gain 30%
- Produce advertisement. increase in
new pastries profit.
such as - Establish new
cupcakes branches in
and cold & other places
hot or regions.
beverages.
 G. MISSION, VISION AND CORE VALUES
MISSION
- To be recognized as the nation’s best cakes and expand widely while maintaining the
exceptional quality in our cakes.
VISION
- Ocakes’s mission is to enhance the customers’ business. We will do this by providing
the highest quality bakery products and the best possible services to the food industry.
We will continuously improve all aspects of our business in order to sustain the long-
term success of our customers and ourselves.
CORE VALUES
 Commitment- We are committed to providing opportunities for employees to grow
personally, professionally, and spiritually while consistently providing products of
exceptional quality and an outstanding customer service experience.

 Integrity- We provide honest, timely communication and service that shows respect
and kindness with every customer, teammate, supplier, governing agency, and
competitor.

 Innovation- We pursue new trends, solutions, products, processes, services, and

technologies that have the potential for growth and customer loyalty.

 Adaptability- We continuously reevaluate our products, processes and talent in order

to meet changing market demands.

 Profitability- We recognize that profits are essential for growth, opportunities, job
stability and the future viability of the company.
 G. INTERNAL BUSINESS SUCCESS FACTORS

 Costumer taste preference- Maintain the costumer’s preferences regarding what

standards they prefer on their cakes. Different varieties of products contain low fat, less
sugar and nutritious ingredient.

 Health- To ensure that the products will maintain the low fat and less sugar in the
products, and nutrients that will benefit for the costumers especially in today’s
pandemic.

 Physical Resources- To guarantee the perfect location of the company to attract more
customers. Also, to ensure the quality of the equipment and facilities if there is
malfunction to prevent injuries and danger.

 Employees- To make sure that the employees have dedication, motivation, and hard
work in the work place. Can produce better outcomes compared to other competitors.
The company will conduct good process and relationship between and within the
departments to improve effectiveness.

 Innovation- Provide innovation in order to keep up with other competitors. Effective

promotional initiatives in the marketing plan. Extend the way on how to market the
product by collaborating to some vloggers.