Mid-Term Assignment Brand Management

Choose a Brand and explain Brand Management Process through following concepts:

1. Explain that how your brand is distinguished from five core product levels?
2. Explain that how your brand has established customer base brand equity? You are
requested to discuss brand differentiation and brand knowledge components in detail.
3. Explain the process of Brand positioning in detail? Discuss that how your brand has
established positioning through target market, frame of references, point of parity and
point of differentiation.

Submission Date: Submit your assignment via email in proper assignment format with
Name and Roll Number no later than 19-09-2021.

Further Guideline:
1. The length of your assignment should be between 4-6 office word pages including
title page with 1.5 Space.
2. Once you complete this assignment submit it via email:
Samar.rahi@puhcbf.edu.pk
3. Selected Brand should not be same, however in rare cases if Brand is similar then
content should be different.
4. This is not group assignment and therefore students are requested to complete it
independently.

Presentation: Students are requested to get ready for presentation however for presentation
PPT slides are not necessary.
Presentation Date: 20 & 21 September

Thanks!