VANDANA RAJ

VANDANA RAJ
“EVERy womAN is spEciAl, bEAutiful, & fAshioNAblE iN hER uNiquE wAy. EVERy
‘hER’ stoRy is DiffERENt.

 A Mother, a Designer, an Entrepreneur, and a woman

who believes in her passion and Inner Power.
 I always believe that Fashion and spirituality go hand
in hand. Fashion is the Outer lining of a person and
spirituality is the inner lining. And if we can be able to
balance our Inner Self then our Outer Self becomes
much happier and more confident.
 “The key to a successful business lies in having,
Business in the heart and heart in the business.” This is
the philosophy that guides every design created at
Vandana Raj Studio with a vision to help every
woman explore and embrace her identity and
Vandana Raj threads magic in every attire she
creates.
 ouR JouRNEy AND AchiEVEmENts
 Pursued fashion designing from the Vogue Institute of Fashion
Technology and established a designer boutique for women’s wear
back in 2002.
 In 2012, we made a debut on the Indian Fashion ramp, at the ‘Kinva
Fashion Week’, which earned us enormous appreciation on the simplicity
of our designs.
 In 2013,we launched the ‘KADAMBARI’ collection at the Bangalore
Fashion Week, one of the most prestigious fashion events in the country.
 In 2017, we won the ‘ACHIEVER'S AWARD FOR WOMEN ENTREPRENEURS’
 Received ‘The Independent Inspiring Woman’ Award by KWAA
(Karnataka Woman Achievers Award) in June 2018 and was felicitated
by the ‘The Rotary Club of Bangalore.
 2019- MERI BETI COLLECTION- A BOND BETWEEN A MOTHER AND
DAUGHTER
 2020 HARNOLI COLLECTION- A TRIBUTE TO PARENTS
DIFFERRENT FIELDS IN DESIGNING

Fashion Jewellery Interior Accessories

design design design design

Product Graphic Textile

design design design
 whAt is fAshioN?

 Fashion is about showing your identity. It is the first thing people

look at to interpret who you are.
 Fashion is the form of clothing, accessories, and furniture. It can be
used by everyone. Fashion can also be a part of people's culture.
 “Fashion is about storytelling through clothing; it's about the stories
behind them and the ones you create around them.
 Fashion is what you can carry.
 Clothes help to keep people ready for whatever they may face in
life, but fashion keeps up with the current trends and changes that
we all face so that we're ready for whatever life throws our way.
fAshioN DEsiGN

It is the art of application of design to

clothing and accessories.
 fAshioN iNDustRy

 Size in FY 2019 was estimated to be USD 67 billion

 Expected to grow at 10% per annum
 The western wear market is 52% (including men’s and kid’s wear) of the total market
 Ethnic wear which is dominated by women’s wear is expected to grow at 8% per
annum
 EcoNomic iNfluENcEs

 With increasing environmental awareness, the

economic imperative to "Spend now, think later" is
getting increasingly scrutinized. Today's consumer tends
to be more mindful about consumption, looking for just
enough and better, more durable options.
 People have also become more conscious of the
impact of their everyday consumption on the
environment and society, and these initiatives are often
described as a move towards sustainable fashion.
GlobAl impAct oN fAshioN iNDustRy

The market of India fashion industry

Recently, a report stated that the Indian fashion industry can increase from its net worth of Rs 200 crore to
Rs 1,000 crore in the next five to ten years. Currently, the worldwide designer wear market is amounted at
$35 billion, with a 9 per cent growth rate, with the Indian fashion industry creating hardly 0.1 per cent of
the international industry's net worth.

According to approximations, the total apparel market in India is calculated to be about Rs 20,000 crore.
The branded apparel market's size is nearly one fourth of this or Rs 5,000 crore. Designer wear, in turn,
covers nearly about 0.2 per cent of the branded apparel market.

At present, the largest sales turnover within the designer wear segment is about Rs25 crore, with other
well-known names having less turnovers of Rs10-15 crore. In view of the prospects of the Indian fashion
industry for growth, the figures are not very hopeful.

(https://www.fibre2fashion.com/industry-article/91/indian-fashion-industry)
 fAshioN DEsiGNiNG iN iNDiA

• Fashion is a huge industry in India. With globalization Indian Fashion has got
a wider platform to display their talents and introduce the 'Sari' to the world.
• Right from the traditional salwar-kameez or sarees to churidars, Kurtis, the
semi formal way of wearing it over trousers or jeans, Capri’s and the highly
elegant and contemporary style of draping sarees, from simply cotton
blouses to halter-neck, puffed sleeves, deep necks, and lycra-fitted blouses.
  Ritu Beri - She is known as the first Indian designer to present a
collection in Paris..
fAmous iNDiAN  Rina Dhaka - Rina Dhaka is India’s leading fashion designer who
burst onto the fashion world in late 1980s. Winner of Yuv Rattan

DEsiGNERs Award, she is counted among the creative and innovative

designers of the country. Rina Dhaka has held shows in London,
Paris, New York, Singapore, Hong Kong, Dubai, and Jakarta.
International fashion magazines ‘Vogue’ and ‘Elle’ featured her
work.
who cAN bEcomE A DEsiGNER AND how?

 Students  By writing entrance to the top colleges

in India. For example: NIFT,MIT and
 Home makers
PEARL etc
 Business entrepreneurs
 You can also learn from online courses
 Anyone who is interested or or workshops.
passionate about fashion.
 There are plenty of good colleges for
designing out there .
stARtiNG owN boutiquE / lAbEl/ REtAil
shop

Things you require when you start your own clothing business:
 Location – Location – Location
 Knowledge and a sound mind to begin
 Passion and dedication to go the distance
 Required proper Marketing Plan
 Required Inventory/ machinery
 Team - Designers, Tailors, cutters, pattern makers, helpers, Embroiders(hand and
Machine), Sales people, Quality manager, etc…..
 Business plan and Investment
busiNEss plAN

 Business Idea
 Strong ‘WHY’ (It has to be Emotional)
 Research the Market
 Mission, Vision and Tagline
 Marketing plan, Marketing Analysis
 Your USP - Unique selling point.
 Operation planning- and your positioning
 Selling Plan
 Collection- (Western, Indian, Indo Western, Ethnic, Bridal)
 buDGEtiNG

Manufacturing – Own Brand Retail

Initial Investment – 20L – 50L Initial Investment 50L- 1CR
Profitability – 30% to 40% Profitability – 25% to 35%

Manufacturing – Import, Export Online

Initial Investment – 60L– 1.5CR Initial Investment 10 - 15 Lakhs
Profitability – 30 – 50% Profitability – 20% to 25%
REquiRED iNVENtoRy & mAN powER

FIXED COST MONTHLY COST

 Interior works at store inclusive of wood work –
Approx. – Rs 15,00,000- 20,00000
 Rental of the place – Rs 50,000
 Accessories in store like mannequins etc – Rs
50000  Tailors – Starting salary Rs.35,000
 Sewing machines - Starting from Rs.20,000 x2 = Rs  Professional cutter - Starting salary Rs.55,000
40000
 Artisan (kaarigar) - Starting salary Rs.25,000
 Overlock machine- Starting from Rs.15,000
 Helper to do finishing works - Starting salary
 Aari work wooden stand/frame- starting from Rs.15,000
Rs.10,000
 Assistant designer/ stylists if require - Starting salary
 Button making machine – Starting from Rs.8,000 Rs.30,000
 Basic needs(mannequins, tailoring tools etc)-  Store Managers/ Marketing Manager - Starting
Rs.20,000 salary Rs.60,000
 Material Stock – Rs 10,00000
STARTING INVESTMENT – 12-15 LAKHS MONTHLY EXPENSES – 3 - 5 Lakhs approx.
approx.
 iNVENtoRy REquiRED
CLIENT/DISPLAY SECTION
 Mannequins to display
attractive outfits.
 Racks , tables to showcase
the designed clothes.
 Comfortable seater for the
clients/customers.
 Neatly arranged/hanged
clothes.
 Spacious trial room with
good quality mirrors.
 Photos frames of our
bespoke designed clothes in
walls.
PRODUCTION SPACE
 Placing of tailoring machines,
tables, etc.
 Storage cupboards to keeps
fabrics and other materials.
 Dress forms for draping
options.
 Natural sunlight for the
embroidery work.
MANAGEMENT OFFICE
 Conference table and
chair for meetings.
 Printer, computer, scanning
machine if required.
 Cupboard to keep all the
important files and
documents.
 Designing space with all
the stationeries.
who ARE youR customER & how to REAch
(i AssumE you mAy bE hAViNG somE quEstioNs)

Who are your customers and how will you reach them?
 Who is your Target Audience and why?
a. What are their needs and wants from your brand?
b. How are you going to get their attention?
 How are you going to convince them to buy from you?
 What are the costs associated with these activities?
 Who are you competing with and how will you beat them?
mARKEtiNG, NEtwoRKiNG & sociAl mEDiA

 Exhibitions, Sale, fashion Shows

 Word of mouth
 Coffee Mornings and having network with different business platforms.
 Create Instagram and Facebook accounts and other social media
platforms such as Pinterest, LinkedIn, Twitter, etc
 Collaboration with Influencers, and other marketing brands
 Networking with Event managers, Photographers, models, makeup artist,
fashion stylists.
 A team who can market and advertise your brand online and offline on a
daily basis to increase revenue and visibility
 Vendors & Wholesalers of fabrics, raw materials, etc.
 tRENDs iN fAshioN

 This generation people are more into following

fashion in trends.
 The world is moving toward the sustainability and
eco-friendly fashion.
 For example; Adidas is collecting marine plastics and
converting them into shoes.
 People are started using vegan products, leather
made from cactus plants, cruelty free fashion.(for
example: Louie Vuitton kill’s crocodiles and take their
skin and make bags and shoes)
FASHION
LUXURY
BRAND
lEARNiNG AND sKills

 In Fashion designing you will get to learn about History and cultures of
different country in different century.
 From basic shadings to illustrations, how to draw human croquis.
 Basic Knowledge of stitching, pattern making and draping.
 Testing fabrics, types of printing and embroidery, dyeing techniques etc
 To Know textile industries, export houses, mass manufacturing unit etc.
cREAtiVity

SOFTWARE YOU REQUIRE

 A-CAD, COREL DRAW,
PHOTOSHOP, LECTRA, etc.
 Identify the fabric and their
quality by one touch after
learning and doing all the test
and practical during the
course.
oppuRtuNitEs iN fAshioN iNDustRy
thERE ARE mANy oppoRtuNitiEs out thERE foR pEoplE iNtEREstED iN fAshioN.

 Fashion consultant / stylist

 Can be a lecturer/professor in institutes or conduct workshops to train people.
 Retail(marketing, visual merchandising, designer)
 Graphic designer
 Fashion Choreographer
 Art Designer
chANcEs iN
film iNDustRy
 You can now make a
career in the film industry as
this industry is full of
fashionable clothes and
show off.
 There are so many famous
fashion designers who are
doing so well in this industry
like Sabyasachi, Manish
Malhotra to name a few.
 Its all about your creativity
and networking and how
you visualise to sell your
product.
  Airline hiring a leading fashion designer to develop its
image through its uniforms.
coRpoRAtE AND  Corporate Clothing can be a term used to describe the
'uniform' that is worn on daily basis while at work. In
others, corporate clothing can be an actual uniform
AiRliNEs specified by the company, often branded with embroidery
or printing, in a variety of styles and degree of casualness,
depending on the industry
fAshioN woRKshop At ‘housE of VANDANA RAJ’

 Fashion is not only clothes , it’s the way of life. It’s not outward, it’s more
inward.
 Fashion is to know the psychology of a person and their emotion of their
own self
 We teach and make you understand the psychology of women, their
moods, the way they look at life.
 We teach how you can change your life by just loving and enjoying what
you do. Fashion is art and it our duty to make it fun and creative.
housE of VANDANA RAJ sERVicEs

CUSTOMIZATION
 BRIDAL COUTURE
 BRIDAL TROUSSEAU
 ETHNIC WEAR
 WESTERN WEAR
 INDO- WESTERN WEAR
 CASUAL WEAR
DESIGNING AS FASHION CONSULTANTS
 PRESENTATIONS ON THEME WEDDINGS
 GRAPHIC DESIGNING ON WEDDING INVITES, WEDDING GIFTS ETC
 ONE ON ONE PERSONAL CONSULTANCY
 thANK you!

Thank you
coNtAct us :

Store address
No.55, Royal Glow Building, Above ICICI Bank,
Coles Road, Frazer Town,
Bangalore-560005
Contact No: +91-9742222453,9844011831
Email: info@vandanaraj.in

Vandana Raj Fashion Studio

House of Vandana Raj

www.vandanaraj.in