Professional Documents
Culture Documents
HubSpot Sales Pricing Calculator
HubSpot Sales Pricing Calculator
Calculator Template
Get Started
Instructions and Table of Conten
You can jump to them by clicking their names in the cell below or usi
the bottom of this document. There, you'll be prompted to fill out pric
sales projections to provide you with an expected revenue/contributio
Jump to a Calculator
Competition-Based Pricing
Freemium Pricing
nesses
Skimming Pricing
Value-Based Pricing
nd Table of Contents
o a Calculator
Cost-Plus Pricing (Fixed)
Hourly Pricing
Penetration Pricing
Project-Based Pricing
Based Pricing
Competition-Based Pricing
Key
Pre-Filled Text Cells
Cells Will Auto-Populate
Enter Your Own Information
Competitor('s) Price $ -
Your Price $ -
#DIV/0!
Home
Cost-Plus Pricing
Key
Pre-Filled Text Cells
A cost-plus pricing strategy focuses solely on th
Cells Will Auto-Populate producing your product or service. It’s also know
Enter Your Own Information markup pricing.
Projected # of Units Sold 0 This strategy is great for Products and Retailer
Choose whether you want to apply a percentage-based price increase or a fixed dollar incre
0%
$ -
$ -
$ - Home
Freemium Pricing
Key
Pre-Filled Text Cells
Cells Will Auto-Populate Freemium pricing is when companies offer a b
Enter Your Own Information hoping that users will eventually pay to upgra
Projected # of Updated Users 0 This strategy is great for SaaS and other soft
Home
Hourly Pricing
Key Hourly pricing is also known as rate-based
Pre-Filled Text Cells pricing. Hourly pricing is essentially trading
time for money.
Cells Will Auto-Populate
Enter Your Own Information This pricing strategy is awesome for
Consultants, Freelancers, Contractors, and
other individuals who provide business services.
Hourly Rate $ -
Hours Billable Each Week 0
Weekly Revenue $ -
Monthly Revenue (on Average) $ -
Annual Revenue $ -
so known as rate-based
ing is essentially trading
y is awesome for
ancers, Contractors, and
ho provide business services.
Home
Skimming Pricing
Key
Pre-Filled Text Cells
Cells Will Auto-Populate
Enter Your Own Information
Home
Product Cost to Produce $ -
Phase 1 Pricing $ -
Projected Units Sold 0
Projected Revenue $ -
Projected Gross Margin $ -
Phase 2 Pricing $ -
Projected Units Sold 0
Projected Revenue $ -
Projected Gross Margin $ -
Phase 3 Pricing $ -
Projected Units Sold 0
Projected Revenue $ -
Projected Gross Margin $ -
Phase 4 Pricing $ -
Projected Units Sold 0
Projected Revenue $ -
Projected Gross Margin $ -
Final Total
Total Projected Units Sold 0
Total Projected Revenue $ -
Total Projected Gross Margin $ -
Penetration Pricing
Key
Pre-Filled Text Cells
Cells Will Auto-Populate
Enter Your Own Information
Home
Product Cost to Produce $ -
Phase 1 Pricing $ -
Projected Units Sold 0
Projected Revenue $ -
Projected Gross Margin $ -
Phase 2 Pricing $ -
Projected Units Sold 0
Projected Revenue $ -
Projected Gross Margin $ -
Phase 3 Pricing $ -
Projected Units Sold 0
Projected Revenue $ -
Projected Gross Margin $ -
Phase 4 Pricing $ -
Projected Units Sold 0
Projected Revenue $ -
Projected Gross Margin $ -
Final Total
Total Projected Units Sold 0
Total Projected Revenue $ -
Total Projected Gross Margin $ -
Premium Pricing
Key Also known as luxury or prestige pricing, this is w
companies price products high to present an imag
Pre-Filled Text Cells value, luxurious, or premium. It focuses on the pe
Cells Will Auto-Populate value of a product rather than the actual value or
production cost. Thus, this model is a direct funct
Enter Your Own Information brand awareness and brand perception.
Choose whether you want to apply a percentage-based premium or a fixed dollar premium
0%
$ -
$ -
$ - Home
Project-Based Pricing
Key
Pre-Filled Text Cells
A project-based pricing strategy is the opposit
Cells Will Auto-Populate pricing — this approach charges a flat fee per
Enter Your Own Information instead of a direct exchange of money for tim
Home
Value-Based Pricing
Key
Pre-Filled Text Cells
Here, companies price products
Cells Will Auto-Populate customer is willing to pay. Even
Enter Your Own Information product, they decide to set their
and data.
Projected Revenue $ -
Projected Gross Revenue $ -
re, companies price products or services based on what the
tomer is willing to pay. Even if they can charge more for a
duct, they decide to set their prices based on customer interest
data.
Home