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    Week 4b (2) - Compressed

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    Hoang Doan
    The document discusses the three modes of persuasion identified by Aristotle: pathos, logos, and ethos. [1] Pathos is an appeal to emotion, logos is an appeal using facts and reason, and ethos is an appeal to credibility or reputation. [2] Examples are given for each mode, such as using emotions to get a hoverboard, citing safety statistics, or referencing a credible figure's opinion. [3] The document instructs discussing which mode each example employs and concludes with an activity to craft arguments using one of the modes.

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    Week 4b (2) - Compressed

    Uploaded by

    Hoang Doan
    7 views19 pages
    The document discusses the three modes of persuasion identified by Aristotle: pathos, logos, and ethos. [1] Pathos is an appeal to emotion, logos is an appeal using facts and reason, and ethos is an appeal to credibility or reputation. [2] Examples are given for each mode, such as using emotions to get a hoverboard, citing safety statistics, or referencing a credible figure's opinion. [3] The document instructs discussing which mode each example employs and concludes with an activity to craft arguments using one of the modes.

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    Week 4b (2)-Compressed

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    The document discusses the three modes of persuasion identified by Aristotle: pathos, logos, and ethos. [1] Pathos is an appeal to emotion, logos is an appeal using facts and reason, and ethos is an appeal to credibility or reputation. [2] Examples are given for each mode, such as using emotions to get a hoverboard, citing safety statistics, or referencing a credible figure's opinion. [3] The document instructs discussing which mode each example employs and concludes with an activity to craft arguments using one of the modes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    7 views19 pages

    Week 4b (2) - Compressed

    Uploaded by

    Hoang Doan
    The document discusses the three modes of persuasion identified by Aristotle: pathos, logos, and ethos. [1] Pathos is an appeal to emotion, logos is an appeal using facts and reason, and ethos is an appeal to credibility or reputation. [2] Examples are given for each mode, such as using emotions to get a hoverboard, citing safety statistics, or referencing a credible figure's opinion. [3] The document instructs discussing which mode each example employs and concludes with an activity to craft arguments using one of the modes.

    Copyright:

    © All Rights Reserved
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    of 19

    Poster

    Week 4
    Practice
    Aristotian Arguments
    • Aristotle was a Greek
    Philosopher who
    claimed that all forms
    of persuasion could
    be traced to one or
    more of 3 modes.
    Logos, Ethos, Pathos
    Pathos
    An appeal to your pathos is an appeal to
    your emotions.

    “Mom. Listen. Every kid whose mother loves


    them is getting a hoverboard for their
    birthday. You love me… right?”
    Pathos
    Pathos

    Halloween
    special!
    Logos
    When we use facts and reason, make an
    argument, we are making a logical appeal.

    “Mom, you should buy me a hoverboard


    because they are 98% safer than
    motorbikes.”
    Logos
    Logos
    If I buy a Palm,
    I will be more
    successful
    because I will
    be more
    organized.
    Ethos
    An ethical appeal is an appeal to credibility
    or image of credibility.

    “Mom, Bill Nye the Science guy think that in


    10 years, we’ll all be riding hoverboards.”
    Ethos
    Ethos

    Of course Omega is
    the best.
    Bond wears one.
    Discuss: Which persuasive mode
    are being employed here?
    Here?
    Here?
    Here?
    Here?
    Activity time!
    You will now be randomly assigned a
    product and argumentative mode. Find an
    image and write copy. One headline and
    body copy that appeals to your
    argumentative mode.

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