Fump Guide

dr. ben adkins

By Dr. Ben Adkins
www.benadkins.com Copyright 2014 Thirty3 Productions

Table Of Contents
Introduction
Chapter 1: The “Facebook Niche Page” Sequence
Chapter 2: “Offline Business Conversion” Sequence
Chapter 3: The “Stale List Reactivation” Sequence
Chapter 4: “Giveaway Bonding to Buyer” Sequence
dr. ben adkins
Chapter 5: “Buyer’s List Breakout” Sequence

What’s Next?

Introduction:

Welcome to the “Follow Up Master Plan”. My name is Dr Ben
Adkins and over the last year I have built an 7 Figure per year
business on the back of very thoughtful and strategic email
marketing. Along the way I’ve done a lot of really dumb things
with my email marketing but because of those things I’ve been
able to lock down exactly how to talk to my email subscribers
(across multiple industries and niches) and get them to take
action on my emails.
dr. ben adkins

The concept behind this course is simple. I am going to give you
several email templates that fit specific situations which you can
use in your own email marketing.

For each email sequence I have created a short walkthrough video
that explain how each sequence works as well as the psychology
behind each part of the emails.

This is a resource that you can use in your marketing for years to
come. With this guide you’re getting years of experience and
millions of dollars made due to the email templates you’re about
to have access to. Enjoy the power that you’re about to have and
please use these responsibly.

Enjoy!

dr. ben adkins
Disclaimer: While the tools provided inside this guide are

powerful, we cannot guarantee that you’ll have any success with
them. Dr Ben and his team work extremely hard for their results.
While Dr. Ben and his staff use these for amazing success in their
business we can’t guarantee you that you’ll be able to make it
work. Use these templates for entertainment purposes only.


Chapter 1:
dr. ben adkins
The Facebook Niche

Page Sequence
(see attached video walkthrough inside the members area)


Chapter 1: The Facebook Niche Page Sequence

The following is a sequence that we use on several of our
Facebook pages to bond with our brand new subscribers and get
them ready to take action on any campaign that we send out. It’s
important to note that when we bring a subscriber over from a
Facebook page, they aren’t usually what we would refer to as
“cold traffic”. Typically there is a level of trust already attached to
the branding of the Facebook page. We use that initial branding
dr. ben adkins
to our advantage by mentioning it in the following email

sequence. The key here is to take it from a “page brand” and then
start attaching that “page brand” to a “personal mascot”.

The “personal mascot” is a fictitious character (pen name) that
we have created which closely matches the demographics of the
people who “like” our Facebook fan page. The goal is to humanize
our fan page brand and give people who are getting the emails a
person to latch on to and to put trust in. In the following example
sequence you can see how we do this.

Goal of the Sequence: Get the new signup to take small actions
leading up to a low ticket purchase. After the low ticket purchase
you should start sneaking in higher ticket items to those buyers.
For everyone who doesn’t purchase you need to continue to work
on getting them to make a small purchase.


Message 1:
They receive this as soon as they optin along with any item they opted in for. This
message is all about delivering what you promised and introducing your “Pen Name”.

Subject:
Variation 1: Your “Specific Name” Download
Variation 2: Welcome to the “Specific Name” Club

Body:
Hey!
dr. ben adkins
My name is PEN NAME and I run the FB PAGE NAME Facebook
Page.

The NAME OF THE FREE THING that you just signed up for can be
accessed using the link below.

————> INSERT LINK HERE

Also… if you ever have any questions about anything regarding
NICHE THAT FB PAGE COVERS feel free to jump over to the FB
PAGE NAME (LINK) and click on the “Message” button on the top
right of the page. I’ve got a lot of history and experience on this
topic and I’m here if you have any questions or need anything
(plus its always nice to meet new friends with similar interest).

Enjoy the NAME OF THE FREE THING,
PEN NAME
FB PAGE NAME (LINK)

Message 2:
They receive this the day after the first message hits.
This message is all about making “you and I” more about “us”.

Subject:
Variation 1: I thought of you when I saw this.
Variation 2: This is “us”!!!

Body:
Hey!
dr. ben adkins
PEN NAME here.

I hope you had a chance to dive into the NAME OF THE FREE
THING FROM DAY 1 that you got yesterday.

One of my favorite parts about that is MENTION SOMETHING
SPECIFIC (page number, video timeline, etc).

Today I was browsing the FB PAGE NAME and someone sent me
this article about NICHE THAT FB PAGE COVERS.

It made me laugh and I thought that you would like it too.

There aren’t many folks in the world that get this like we do… but
I knew you’d like it. LINK TO THE THING.

Talk to you soon!
PEN NAME
FB NICHE PAGE NAME (LINK)

Message 3:
They receive this 2-‐3 days after message 2.
This message is all about getting them to actually buy something. (small price item)

Subject:
Variation 1: I bought this and you should too.
Variation 2: I caught this on sale (woohoo!)

Body:

dr. ben adkins
Hey!
PEN NAME here.
I don’t want to take up too much of your time but I saw this on
sale and I picked it up… and I thought you’d really be into it to.

DESCRIBE THE THING.
DESCRIBE THE TOP BENEFIT OF THE THING.

It’s on sale right here for the next 2 days only:
LINK HERE.

Just looking out for you!
Hope you love it as much as I did!
PEN NAME


Message 4:
This message goes out 2-‐3 days after message 3.
This message is designed to give them a cool tip with a “but this makes it easier”
solution that they can buy.

Subject:
Variation 1: How to COOL TIP DESCRIPTION
Variation 2: 7 Steps to COOL TIP DESCRIPTION

Body:

dr. ben adkins
Hey!
PEN NAME HERE.

Over the last few week’s I’ve been getting a ton of questions over
at the FB NICHE PAGE NAME Facebook page about how to INSERT
DESIRED OUTCOME.

Today I wanted to walk you through how to do that.

Below are the 7 Steps to COOL TIP DESCRIPTION

LIST STEPS HERE (Use a numbered List)
1)
2)
3)
4)
5)
6)
7)


(message 4 continued)

If you follow the steps above you’ll be able to NAME THE DESIRED
OUTCOME.

I’ve been using that process for a while and have had great
success with it and I hope that helps you as well.

If you’d like to do a little faster and have to put a lot less work into
it, check out this link (LINK).

This is a program that I found a little while back and have been
dr. ben adkins
blown away by how easy it made the process of NAME THE
DESIRED OUTCOME.

I also heard that they are doing a special deal on NAME OF
PRODUCT YOU’RE SELLING for the next 3 days.

You can check it out here: LINK

Hope that helps solve your NAME OF PROBLEM.
PEN NAME

P.S. If you have any questions about the 7 steps or the product
that I recommended please feel free to hit reply.


Message 5:
This message goes out 2-‐3 days after message 4.
This message is a pattern interrupt designed to throw your readers off a bit.

Subject:
Variation 1: Can You Believe this??? (I’m stumped)
Variation 2: I Couldn’t Believe it when I saw it.

Body:

Hey!
dr. ben adkins
PEN NAME here.

A little while back I got a very weird message over at the FB NICHE
PAGE NAME facebook page and I created a post about it.

The question was: WRITE QUESTION.

I’d love to hear your opinion on this:
Click the link below and post what you think on the facebook
thread. LINK

I Appreciate your opinion.
I was kind of shocked on this one to be honest.

PEN NAME

Chapter 2:
Offline Business
dr. ben adkins
Conversion Sequence


Chapter 2: “Offline Business Conversion” Sequence

The “Offline Business Conversion” Sequence is an email
sequence that I wrote back when I was working as a full time
Chiropractor to convert people that opted in for a freebie into
customers that would, not only come into the business for the
“free thing”, but customers that would spend money with the
business for a long time after.

dr. ben adkins
Please Note: This sequence involves more than just an email
follow up. This sequence actually extends into the offline business
doing some very special things on their end. I’ll talk about that
after we go through the email sequence.

Goal of the Sequence: Make an irresistible offer in order to get
potential clients to optin to an email list. After we do that we do
some very special things inside the business to convert them from
a freebie seeker to a person that will spend money with the
business for years to come.


Message 1:
They receive this as soon as they optin along with any item they opted in for. This
message is all about delivering what you promised and introducing the Business Owner.

Subject:
Variation 1: Redeem Your Free INSERT THING
Variation 2: Your Free INSERT THING

Body:

Hello!
dr. ben adkins
This is BUSINESS OWNER NAME from BUSINESS NAME.

If you’re reading this right now, it means that you signed up and
are eligible to receive a free INSERT THING from our office.

The demand for the INSERT THING has been huge and as a result
we are having to book reservations for this by phone. To claim
your free INSERT THING please call us at CALL TRACKING NUMBER
and we’ll reserve yours now.

These are limited so please call and reserve your spot right now so
we can make sure and hold it for you. In order to be fair, if we
don’t hear from you via phone in the next 96 hours we’re going to
have to give your spot away.

Call us here to reserve your free INSERT THING now.

Talk soon!
BUSINESS OWNER NAME
BUSINESS NAME

Message 2:
This is sent approximately 24 hours after message 1. This message is about ramping up
the scarcity and getting them to take action.

Subject:
Variation 1: Redeem Your Free INSERT THING
Variation 2: Your Free INSERT THING

Body:

Hello!
dr. ben adkins
BUSINESS OWNER NAME here again from BUINSESS NAME.

About 24 hours ago you signed up for a free INSERT THING from
us and we haven’t heard from you yet about reserving it for you.

Because of the high demand all you need to do to reserve your
copy is call CALL TRACKING NUMBER and we’ll make sure to
reserve your spot.

You only have 72 Hours Left before we have to give your INSERT
THING away to the next person in line. Call us and let us know!

CALL TRACKING NUMBER

We’re Holding it for you! Just let us know!
BUSINESS OWNER NAME
BUSINESS NAME


Message 3:
This is sent approximately 48 hours after message 2 (skip one day in between). This
message is all taking the scarcity up a notch again.

Subject:
Variation 1: 24 Hours Left (Call Now)
Variation 2: Time is Running Out

Body:

Hello!
dr. ben adkins
BUSINESS OWNER NAME here again from BUINSESS NAME.

In just under 24 hours we’re going to be giving your spot away on
the INSERT THING that you claimed for free from our office.

We’d love to hold it for you forever… but the demand is forcing us
to give these away to those that are calling to claim them.

You only have 24 Hours Left before we have to give your INSERT
THING away to the next person in line. Call us and let us know!


Don’t wait another day. We’ve still got yours set aside for now!
BUSINESS OWNER NAME
BUSINESS NAME


Message 4:
This is sent approximately 24 hours after message 3. This message is all taking the
scarcity up a notch again and giving them one last chance to claim their freebie.

Subject:
Variation 1: [Last Chance] 4 Hours Left
Variation 2: Last Chance to Claim INSERT THING for Free

Body:

Hey Hey!
dr. ben adkins
BUSINESS OWNER NAME here from BUINSESS NAME and I just

wanted to send you one last reminded that we need you to call
CALL TRACKING NUMBER to claim your Free INSERT THING.

You’ve got 4 Hours Left or we’re going to be giving your spot away
on the INSERT THING that you claimed for free from our office.

Shoot us a call now.
If our voicemail catches your call just make sure to leave us a
message and we’ll call you back (and hold your spot).


Excited to get you your free INSERT THING!
BUSINESS OWNER NAME
BUSINESS NAME


The Following Sequence is what you do once the person actually
claims the offer and comes into your business (watch the Video to
hear Ben Explain this in Detail.

dr. ben adkins


Chapter 3:
dr. ben adkins
The “Stale List

Reactivation” Sequence


Chapter 3: The “Stale List Reactivation” Sequence

The “Stale List Reactivation Sequence is exactly what it sounds
like. We could be writing these folks for a few reasons. The first
reason being because they are an inactive part of a list that we’ve
been actively mailing. The second reason is because we’ve slipped
up and not mailed them in a long time. Both situations require a
different approach so we’ll be covering both here.

Goal of the Sequence: No matter the reason that they haven’t
dr. ben adkins
opened an email from us in a while, we are actively trying to get
them back.


Stale List Part 1:
“Inactive Folks on an Active List”
Make No Mistakes. This is an aggressive set of emails. These folks
dr. ben adkins
are not paying attention to us and being passive when we try to
talk to them isn’t going to work. We have to get in their minds and
really push to get back in their good graces. This is a hard segment
to reach and it’s not easy. If we can pull a small percentage of
these folks back, we’re happy. NOTE: Make sure you segment this
part of your list from the rest of your list before you send this out.
You can find links to instructions from the major auto responders
on how to do this segment below the actual video in the “Follow
Up Master Plan” Members area.


Message 1:
This message is to get them to open up and take an easy action to let us know they’re
still around.

Subject:
Variation 1: Was it Something That I Said?!?
Variation 2: Are you Still There? (last chance)

Body:
Hey PEN NAME here and thanks for opening!

dr. ben adkins
PLEASE NOTE: I need you to read this entire message and take the
Bribe at the End :)
I was up late last night and was checking our email newsletter
stats and realized that you hadn't opened an email from me since
December 1 of 2013. Now this has happened for a few reasons:
(and here's how to fix each situation)
Possibility #1: You've just gotten tired of hearing from me.
I hope that isn't the case but if so... no worries... I don't want to
keep clogging up your inbox with something that you don't want
so please know that if our system doesn't see you opening
anything from us I'm going to do us both a favor and pull you off
the list.
Solution #1: If you're seeing this then you should be safe!
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐

Possibility #2: Our Autoresponder service ins't tracking you

opening the email.
This can happen for a few reasons but its usually because you
haven't enabled images in your emails (which is how "opens" are
primarily tracked.)
Solution #2: Just Enable Images for just this email so we know
you're still here.
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐
Possibility #3: We've been Landing in your spam box by mistake
dr. ben adkins
and you just happen to be checking your spam folder today.
Solution #3: Move this message to your primary inbox or folder.
(that'll show them!)
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐
I'll be sending a few more emails in the next few days.
I hope that you're still getting value out of our normal
newsletters.... but if not... I want to make sure we do the right
thing and unsubscribe you.
I want to get you results!
So if my emails aren't where your results are coming from...
I don't want to be a distraction.

BONUS: Just in case that Number 1 was the reason... I decided to
shoot you a bribe to remind you why you got on our newsletter in
the first place (the awesome stuff we post).
INSERT LINK TO BONUS
Enjoy the Bonus and I hope to see you back as an Active Reader
Soon!
PEN NAME

dr. ben adkins

Message 2:
Send this 24 Hours after your last message. Make sure you re-‐segment and create a new
unopen list after message 1. This message is to get them to open up and take an easy
action to let us know they’re still around. (same as #1… we’re just hitting them again)

Subject:
Variation 1: Last Chance (deleting you soon)
Variation 2: Open up if you want to receive our emails again.

Body:
dr. ben adkins
Hey!
PEN NAME here.
Yesterday I sent you a message that listed the possible reasons

why we might be removing you from this newsletter list.
I’d love to keep you around if you’re reading this and are getting
value from it. However, our records show that you aren’t opening
our emails.
After this email we will be removing you if we see that you didn’t
open or read this email. If this isn’t the case and you wish to get
back on our list, click here to subscribe again (LINK).
Have a great day and take care!

PEN NAME.

Stale List Part 2:
“A List You Let Go”
I’m especially excited about this section because I’m about to
make you a ton of extra money with a few simple emails. This is
dr. ben adkins
extremely simple but most people think that if they haven’t
emailed their list in a while that the list will no longer be
responsive. While there is a little bit of truth to that, you can still
do really well with a list that you’ve neglected to mail for a long
period of time.
This technique involves one warm up email as well as our “5 Part
Email Sequence” (which you can find in the bonus section of the
main members area).


Message 1:
Send this anytime but always follow it up with your “5 Part Sequence”. The goal of this
message is to wake them up and to let them know something big is coming.

Subject:
Variation 1: I am So Very Sorry
Variation 2: I Screwed up Big time (please read)

Body:
Hey!
PEN NAME here and, first things first, you may wonder why you
dr. ben adkins
haven’t heard a lot from me lately. The answer to that is simple.
I’m the kind of person that only likes to email you when I’ve got
something that I think is going to blow you away.

Today is one of those days and I wanted to share something
important with you.

Have you ever had this Problem?
NAME THE PROBLEM. Of course you have… we all have…

It’s something that we all struggle with but over the last year I can
honestly say that I’ve gotten lucky and I’ve been given one of the
more unique solutions out there.

This isn’t something that a lot of people know about but
tomorrow I’d like to share with you how to solve NAME THE
PROBLEM once and for all.

Stay tuned… Tomorrow I’m going to send you more info.
Watch you inbox at NAME THE TIME EXACTLY.

You don’t want to miss this.
PEN NAME

dr. ben adkins


Chapter 4:
dr. ben adkins
Giveaway Bonding to
Buyer Sequence


Chapter 4: “Giveaway Bonding to Buyer” Sequence

The “Giveaway Bonding to Buyer” sequence is an email setup that
solves the problem most people have when they give away
something free to someone via an email signup. This could apply
to people doing solo ads, offline businesses that take email
addresses at Trade shows, etc.

dr. ben adkins
This sequence has some very sneaky (but ethical) psychological

triggers that cause the prospect to immediately see the value in
following you past the initial “freebie based interaction”. This
setup helps you convert these folks into actual buyers by bonding
quickly.

Goal of the Sequence: Bond quickly with a freebie seeker so that
you can turn them into a paying customer and monetize them so
you can recoup your lead generation investment as well as come
out ahead on the relationship very quickly (while still giving them
major value).


Message 1:
This is sent immediately after the first optin. The goal of this email is to deliver the
freebie and to introduce the PEN NAME or LIST OWNER.

Subject:
Variation 1: Your Copy Of INSERT FREEBIE
Variation 2: Click Here To Setup INSERT FREEBIE

dr. ben adkins
Body:
Hey!
PEN NAME here and, first things first, I wanted to say hello and
make sure that you got your download of INSERT FREEBIE.

You Can Download it Here:
LINK HERE
(keep reading)

If you’d like a little more info about how to do some amazing
things with NICHE TOPIC I also wanted you to go check out this
video. (just something extra to help you get the most out of
NICHE TOPIC)

Enjoy,
Stay tuned for more cool stuff.
PEN NAME


Message 2:
This is sent around 24 hours after the first email. The goal of this email is make sure we
stay in front of them and to give them a ton of value (we are anchoring a payoff with
opening our emails.)

Subject:
Variation 1: Free For you (this helps with NICHE ISSUE)
Variation 2: What if you could solve NICHE ISSUE (no cost)

dr. ben adkins
Body:
Today I wanted to just write you a quick message and tell you
about something that I thought was amazing.

There aren’t many people in the world that will understand why
this COOL THING is so important but I knew that you’d understand
why this is amazing for people like you and I.

LINK

This (ARTICLE/VIDEO) is all about EXPLAIN THE MAIN BENEFIT OF
IT. The second I saw this I thought of you.

Click here to check it out and let me know what you think by
hitting the reply button on this email.

Hope you see why I was so excited when you read it.
PEN NAME


Message 3:
This is sent around 48 hours after message 2. The goal of this email is to continue to stay
in front of the prospect and get them to consider spending a small amount of money
based on a recommendation.

Subject:
Variation 1: 5 Steps to Solving NICHE PROBLEM
Variation 2: How to Quickly FIX NICHE PROBLEM

dr. ben adkins
Body:
Hey!
One of the questions that I always get asked by people that are
new to NICHE is how to SOLVE NICHE PROBLEM.

There are a ton of solutions out there but it seems like people are
constantly overcomplicating this. Today I wanted to give you my
simple 5 Step Solution to SOLVE NICHE PROBLEM.

Let’s Dive In:
Step 1: TITLE OF STEP
DETAIL OF STEP
(GIVE ALL STEPS TO SOLVE)

Now… I have to be honest.
To make Step 4 Easier I cheat a little bit by using a very special
PRODUCT THAT YOU’RE PROMOTING. I happened to find a great
deal on it this week so I thought you’d like to see it.

Click here to check it out. (LINK)



With the 5 Steps that I just outlined you’ll be able to knock this
out in no time, and if you use my shortcut (LINK) you’ll be able to
knock out this problem even quicker.

Hope that helps you solve NICHE PROBLEM Fast!

Hit Reply if you have any questions!
Talk Soon!
dr. ben adkins
PEN NAME.

P.S. This is the best deal that I’ve found on PRODUCT YOU’RE
PROMOTING and I Love the way POINT OUT AN IMPORTANT
FEATURE and then talk about the BENEFIT of that feature.


Message 4:

In Message 4 we typically dive into using our “5 Part Email
Sequence”. This is a Time Limited Scarcity Based Sequence
that is highly effective with a list that has been prewarmed
(what you’ve been doing in the last few emails. (you can
access this from the Bonus Section of the Members area).
dr. ben adkins
Message 4 usually represents the Premail part of that

sequence.

We do this to really start testing the “buyers from the
sitters”.

We want to move the buyers into deeper “Buyers List
quickly”

In the next Chapter I’ll explain how you cultivate and bond
with buyers even further.


Chapter 5:
dr. ben adkins
Buyer’s List Breakout

Sequence


Chapter 5: “Buyer’s List Breakout” Sequence

The “Buyer’s List Breakout” is an incredibly simple sequence but it
does a ton to make sure that your buyer loves you. In this section
I’m going to suggest that you go above and beyond to deliver a
ton of extra value to your buyer. This is the secret to having a ton
of folks on your list that become repeat buyers.

Goal of the Sequence: Reinforce the original buying decision by
dr. ben adkins
showcasing the high points of the product that they purchased. At
the same time we are going to be delivering some hidden value
that they weren’t expecting. (this is why they’ll buy from you over
and over again. We are anchoring a “wow” to buying from you).

Please Note: You Need 5 Pieces of Really Cool Content to Make
this one rock it. Also note that all of these emails are typically with
the FROM as “the name of the Product”. We want to transfer
authority from the product to the product author even more in
this sequence.


Message 1:
This message is sent 24 Hours after the person buys into your product (this is assuming
that your payment platform is sending them an access instructions email) The goal of
this email is to give them an important detail about the product they bought the day
before as well as deliver on their first unadvertised bonus.

Subject:
Variation 1: Unadvertised Bonus (save this email)
Variation 2: Extra For PRODUCT NAME Members

Body:
dr. ben adkins
Hey [NAME],
PEN NAME here and today I’ve got a couple of things for you
because you invested in PRODUCT NAME.

First things first:
I want to make sure that you go through NAME A SPECIFIC
PAGE/SECTION of the PRODUCT NAME and check out how we are
DESCRIBE THE THING YOU’RE POINTING THEM TO and DESCRIBE
WHY IT BENEFITS THEM.

Taking advantage of just that one tip will take your results off the
charts.

Also, I wanted to make sure that I did everything I possibly could
to make sure you are successful with the things inside of
PRODUCT NAME. To do that I included a nice little bonus to help
you out. It’s called BONUS NAME.


Click here to get it now.
BONUS LINK

Over the next couple of days you’ll be getting several more emails
just like this one. Make sure to watch you email so that you don’t
miss any of the unadvertised stuff that I’ve included.

Talk Soon!
dr. ben adkins
PEN NAME


Message 2:
This message is sent 72-‐96 hours after email number 1. (This gives them time to
consume the original product as well as the bonus from the first email). The goal of this
email is again… to stack value and establish our psychological anchor (your emails =
value).

Subject:
Variation 1: Unadvertised Bonus #2 (save this too)
Variation 2: PRODUCT NAME Bonus #2

Body:
dr. ben adkins
Hey [NAME],
PEN NAME here and today I’m writing you because I have a few
more things that you absolutely must check out in order to be
even more successful with PRODUCT NAME.

First… I want to make sure you saw this inside of PRODUCT NAME.
Check out PAGE/SECTION where I talk about DESCRIBE THE THING
YOU’RE POINTING THEM TO and DESCRIBE WHY IT BENEFITS
THEM.

Also… I’ve got another bonus for you that’s going to help.
Click Here (LINK)
This is a very special bonus that will show you how to SKILL
DESCRIPTION.



Click here to get it now.
BONUS #2 LINK

More Soon!
Watch for my next email in a few days.
PEN NAME

dr. ben adkins


Message 3-‐5:
Continue to use the pattern from message 1 and 2.
The goal of this sequence is to make sure that you deliver more and more value each
email. Gap each email by 72-‐96 Hours.

Message 6:
The goal of this email is to transition them over to a promotion based list. I typically
change the FROM field to my name instead of the product for this one and put the
product name in the subject line.

Subject:
Variation 1: Update to PRODUCT NAME.
dr. ben adkins
Variation 2: PRODUCT NAME UPDATE

Body:
Hey!
PEN NAME here.

Over the last few weeks I’ve been sending you some tips to get
the most out of each section of PRODUCT NAME. I also sent you
some links to some very powerful bonuses that can make
PRODUCT NAME even more powerful.

Today I wanted to remind you that you need to make sure you
watch your emails from my personal email (PEN NAME) as well as
for product updates.

In the next couple of day’s you’ll start seeing more from my
personal address. I’ve got some good stuff for you there. Make


sure you don’t miss them!

One more thing….
Just in case you missed it, here is a list of the Unadvertised
bonuses I’ve been sending you over the last few days.

LIST BONUSES AND LINKS

dr. ben adkins
Stay tuned!
More good stuff is on the Way!
PEN NAME


What’s Next?
dr. ben adkins


What’s Next?
I sincerely hope you enjoyed going through my 7 Figure email
templates and tutorials. If you actually put these into your email
marketing campaigns you’ll see a ton of amazing results. Please
tweak and test these to fit your style but keep in mind that the
text inside these email templates have been tested and used with
great success (across multiple industries and niches).

The next step is applying all of this.

While its great to have this tool in your hands right now, it won’t
dr. ben adkins
do you any good unless you put it into action for yourself.

Take this information and let me know how your campaigns
improve by contacting me at http://www.benadkins.com.

I can’t wait to hear your success story!


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www.benadkins.com Copyright 2014 Thirty3 Productions

Chapter 5: “Buyer’s List Breakout” Sequence

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Disclaimer: While the tools provided inside this guide are

The Facebook Niche

to our advantage by mentioning it in the following email

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PEN NAME here.

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PEN NAME here.

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This is BUSINESS OWNER NAME from BUSINESS NAME.

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BUSINESS OWNER NAME here again from BUINSESS NAME.

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BUSINESS OWNER NAME here again from BUINSESS NAME.

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BUSINESS OWNER NAME here from BUINSESS NAME and I just

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The “Stale List

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Chapter 3: The “Stale List Reactivation” Sequence

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Hey PEN NAME here and thanks for opening!

(and here's how to fix each situation)

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Possibility #2: Our Autoresponder service ins't tracking you

I want to get you results!

I don't want to be a distraction.

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INSERT LINK TO BONUS

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Yesterday I sent you a message that listed the possible reasons

Have a great day and take care!

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This sequence has some very sneaky (but ethical) psychological

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Message 4 usually represents the Premail part of that

Buyer’s List Breakout

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Variation 2: PRODUCT NAME UPDATE

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