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446068

68EmpsonJournal of Management Inquiry


JMIXXX10.1177/10564926124460

Journal of Management Inquiry

My Affair With the “Other”:  Identity XX(X) 1­–20


© The Author(s) 2012
Reprints and permission:
Journeys Across the Research–Practice sagepub.com/journalsPermissions.nav
DOI: 10.1177/1056492612446068

Divide
http://jmi.sagepub.com

Laura Empson1

Abstract
The extent of the divide between management research and practice is now widely accepted but debate persists about
the desirability and feasibility of attempting to bridge the divide. This article introduces an individual-level perspective to
this literature by asking, how is a management academic’s identity affected by sustained engagement with management
practitioners? Using autoethnographic methods, I identify the intense identity conflict that an academic can experience as he
or she seeks to cross the research–practice divide. I develop an identity narrative to explain how I experienced and ultimately
reconciled my conflicting work identities. I identify the factors that can create and exacerbate identity conflict, examine
the experience of identity conflict, and suggest tactics for resolving identity conflict. I consider the broader implications of
this autoethnography for our understanding of the research–practice divide and offer some final reflections to encourage
management scholars who seek to cross this divide.

Keywords
research–practice divide, identity conflict, autoethnography

Infidelity . . . is a violation of norms regulating the Previous studies of the research–practice divide have
level of emotional or physical intimacy with people tended to remain at the institutionalized level, but I focus on
outside the relationship. the causes and consequences of the divide at the individual
level. I identify the intense identity conflict that an academic
Drigotas & Barta, 2001, p. 177
can experience as he or she seeks to cross the research–
Any academic trying to “speak to practitioners” and practice divide, and I do this by introducing nontraditional
receiving recognition from them may carry the risk of autoethnographic methods to the literature. Using the meta-
stain or stigma and potential disdain and removal from phor of an affair, I develop an identity narrative to explain
the in-group of serious academics. how my identity as an academic was affected by sustained
engagement with practitioners. In so doing, I contribute to
Vermeulen, 2007, p. 758
the nascent literature on the process of identity work by
examining how an individual professional can experience
Introduction and ultimately reconcile his or her conflicting work identi-
ties. The central question underlying my study is as follows:
Gulati (2007) argues that, to establish the intellectual legiti-
macy of management research, many management academics 1. How is a management academic’s identity affected
have attempted to marginalize their colleagues who maintain by sustained engagement with management practi-
close links with the world of practice. In the process, manage- tioners?
ment academics have separated themselves into “two tribes on
either side of a chasm”; the result is “brutal identity warfare”
within academia (Gulati, 2007, p. 777). But what happens
1
when this brutal identity warfare is internalized within an Cass Business School, London, UK
academic who engages with practitioners? In this article, I
Corresponding Author:
seek to contribute to the extensive management literature on Laura Empson, Cass Business School, 106 Bunhill Row, London,
the research–practice divide by exploring a previously EC1Y 8TZ, UK
neglected topic: the identity conflict at the heart of that divide. Email: laura.empson@city.ac.uk

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2 Journal of Management Inquiry XX(X)

This broad question is broken down into three distinct however, Jarzabkowski et al. (2010) conclude, “We do not
questions: know how we can make academic work more relevant for
practice or even whether this would be desirable” (p. 1189).
2. What factors create and exacerbate identity con- The reasons for the divide, the significance of the divide,
flict in this context? and feasibility and desirability of bridging this divide are com-
3. How is this identity conflict experienced? plex and highly contested. In brief, the research–practice
4. What identity tactics can an academic deploy to divide has been conceptualized as a knowledge transfer prob-
resolve this conflict? lem and a knowledge production problem or, as Shapiro,
Kirkman, and Courtney (2007) describe it, a “lost in transla-
I begin by briefly summarizing relevant aspects of the lit- tion” and a “lost before translation” problem. These problems
erature on the research–practice divide, together with key reflect fundamental differences between researchers and prac-
studies concerning the process of identity work and the titioners. As Beyer and Trice (1982) state, “the most persistent
causes and consequences of identity conflict. I explain the observation in the literature . . . is that researchers and users
autoethnographic methods employed in this study and pres- belong to separate communities with very different values and
ent the framework developed to address the questions out- ideologies, and these differences impede utilization” (p. 608).
lined above. I then describe my “research journey” and Academics seek to create generalizable theory of lasting
present and analyze my “identity journey” in detail, explicat- impact; in contrast, practitioners seek immediate solutions to
ing the metaphor of infidelity in this context. Interwoven practical problems (Hambrick, 2007; Jarzabkowski et al.,
with this autoethnographic analysis, I discuss the more gen- 2010; Pfeffer, 2007). Academics may spend many years craft-
eralizable implications of my experience, identifying factors ing an elegant theoretical or empirical study; practitioners
that can create and exacerbate identity conflict, the experi- have limited understanding of (or interest in) academic rules
ence of identity conflict, and tactics for resolving identity of evidence and research methods (Gulati, 2007; Lorsch, 2009;
conflict. I conclude by examining the broader implications Shapiro et al., 2007). So, in addition to having fundamentally
of this autoethnography for our understanding of the different views about the nature and purpose of management
research–practice divide and offer encouragement to man- knowledge (Beyer & Trice, 1982; Rynes, Bartunek, & Daft,
agement scholars who seek to cross this divide. 2001), management academics and practitioners also differ in
terms of their self-definitions, goals, values, and abilities.
Scholars who are concerned about the research–practice
Research–Practice Divide divide advocate a range of institutional strategies to encourage
As Susman and Evered (1978) argue more than 30 years research that is relevant and rigorous (Lorsch, 2009; Pfeffer,
ago, “As our research methods and techniques have become 2007; Rynes, 2007; Starkey, Hatchuel, & Tempest, 2009;
more sophisticated, they have also become increasingly less Tushman & O’Reilly, 2007; Van de Ven & Johnson, 2006).
useful for solving the practical problems that members of These scholars focus on those institutional agents who, have
organizations face” (p. 582). Hambrick (2007) attributes our greatest impact on how we frame, conduct, and articulate our
“theory fetish” to the management discipline’s relatively late research: our professional associations (e.g., the Academy of
entry into the field of social sciences; “Like insecure adoles- Management), top-tier journals (or more specifically their
cents who are deathly afraid of not looking the part, we journal editors), research funding bodies, and our universities
daren’t let up on our showy devotion to theory” (p. 1347). themselves.
The outcome, as Bochner (1997) states, is that “Our work is
under-read . . . graduate students say our scholarship is dry
and inaccessible . . . and the public hardly know we exist” Researchers’ Engagement With
(p. 433). Practitioners
Over the past 15 years, several presidents of the Academy Regardless of the institutional context in which we operate,
of Management have begun their term of office by express- bridging the research–practice divide must ultimately occur
ing concern about this research–practice divide (e.g., at the individual level. As Shapiro et al. (2007) argue “Any
Bartunek, 2003; Hambrick, 1994; Huff, 2000). “Creating solution must start with the premise that academics and
Actionable Knowledge” was the theme of the Academy’s practitioners should spend more time together, appreciating
Meeting in 2004. More recently, leading management jour- and understanding each others’ work better” (p. 262). Closer
nals have devoted substantial coverage to this topic: nota- contact between researchers and practitioners creates oppor-
ble examples of special issues and point–counterpoint tunities, not simply for more effective knowledge transfer
discussions include Academy of Management Journal (Rynes, but for the co-creation of knowledge (Mohrman, Gibson, &
2007), Organization Studies (Jarzabkowski, Mohrman, & Mohrman, 2001). Some scholars, therefore, suggest that
Scherer, 2010), and Journal of Management Studies (Fincham researchers should collaborate directly with practitioners in
& Clark, 2009). After more than three decades of debate, framing their research questions and conducting their analysis

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Empson 3

(Bartunek, 2007; Rynes et al., 2001; Van de Ven, 2007). In Our work identities, which are subsets of our social identi-
other words, they suggest augmenting our traditional disci- ties, are shaped by multiple sources of potential identification
plinary-based Mode 1 method of knowledge production with such as our profession/occupation, our organization, and our
a Mode 2 method of knowledge production, which recognizes work group (Ashforth & Johnson, 2001; Dutton et al., 2010).
the value of boundary-spanning collaboration between multi- Although organizational and professional identities have
ple societal groups (Gibbons, Limoges, Schwartzman, & been studied in considerable depth, scholars have tended to
Trow, 1994). This cross-fertilization, it is argued, will lead to focus on individual- and organizational-level outcomes, that
richer and more detailed understandings of organizations is, levels of identification (Ashforth et al., 2008). To date
(Hodgkinson & Rousseau, 2009; Rynes et al., 2001). Other there has been relatively little research on processes, specifi-
scholars are more skeptical about the effectiveness and indeed cally how an individual negotiates his or her identity in a
the legitimacy of this approach, and argue that it may be nei- work context (Ibarra & Barbulescu, 2010; Pratt, Rockman, &
ther feasible nor desirable to bridge the gap between research Kaufman, 2006).
and practice (Earley, 1999; Garland, 1999; Kieser & Leiner, Whereas our personal identity is relatively stable over
2009). For example, Kieser and Leiner (2009) state that, since time, our work identity is more fluid as it is affected by the
researchers and practitioners occupy fundamentally different referent groups with which we come into contact. We are
social systems, they “cannot collaboratively produce research, therefore engaged in an ongoing struggle to create a coherent
they can only irritate each other” (p. 516). sense of self within this shifting context as we construct,
Although the merits and feasibility of collaboration remain repair, maintain, and review our identities (Ibarra, 1999;
highly contested, the merits of closer communication between Kreiner, Hollensbe, & Sheep, 2006; Sveningsson & Alvesson,
researchers and practitioners are more widely accepted. As 2003). The concept of identity work describes the process by
Rynes et al. (2001) suggest, “in the absence of effective inter- which we negotiate the “who I am” question amid social “this
group socialization, the independent identities of academics is who we are” messages (Kreiner et al., 2006).
and practitioners are likely to solidify, with accompanying Over the course of our career, we can experience intense
increases in in-group/out-group thinking, reducing the moti- identity episodes that can serve to challenge, solidify, or
vation for each side to learn from each other” (p. 348). transform our identities (Ashforth et al., 2008). As Alvesson
However, those who advocate closer researcher–practitioner and Willmott (2002) state, “Specific events, encounters, tran-
interaction have not explored the impact that these interactions sitions . . . as well as more constant strains, serve to heighten
can have on the individuals themselves. Vermeulen (2007) awareness of the constructed quality of self-identity and com-
touches on the issue when he cautions, “it takes courage to pel more concentrated identity work” (p. 626). As we negoti-
step onto the thorny road to relevance and it takes cheerfulness ate our identities in response to these identity episodes, we
to truly enjoy and sustain the journey and laborious interaction construct a retrospective identity narrative—a story that inte-
with the real world of organizations” (p. 760). grates “who I am now” with “who I have been” while sug-
As discussed below, social identity research has demon- gesting “who I might become” (Ashforth et al., 2008; Ibarra
strated that our interactions with other social groups can & Barbulescu, 2010).
have a profound impact on our social identity. This article Alvesson and Willmott (2002) argue that, in seeking to
contends, therefore, that management academics who seek create organizational identification among organizational
to cross the research–practice divide may find themselves members, organizations intervene directly in individuals’
drawn into sustained and challenging identity work. identity work by engaging in identity regulation. Ashforth
et al. (2008) go further to suggest that organizations engage
in parallel processes of sensebreaking and sensegiving.
Identity Work at Work Sensebreaking refers to the organization’s deliberate strip-
Our individual identity is an expression of the meaning that each ping away of a new member’s identity by highlighting his
of us attaches to ourselves and a reflection of the meaning that or her identity deficits; sensegiving refers to the organiza-
others attach to us (Dutton, Roberts, & Bednar, 2010; Gecas, tion’s attempt to reconstruct a new member’s identity
1982; Tajfel, 1978; Turner, 1982). It incorporates our personal according to an organizationally sanctioned ideal.
and social identities. Our personal identity derives from our Our sense of self-esteem is strongly influenced by the
unique set of attributes and experiences and enables us to under- subjective evaluations of our chosen referent groups (Dutton
stand ourselves as distinct from others (Beyer & Hannah, 2002; et al., 2010). Consequently, as we are made aware of our
Turner, 1982). In contrast, our social identity, derived from our identity deficits (the discrepancy between our actual and
affiliation with referent groups, reflects the extent to which we “ideal” identities—Higgins, 1987), we are prepared to adopt
experience those groups’ core attributes, values, goals, and organizationally sanctioned solutions to those identity defi-
abilities as congruent with our own. It enables us to understand cits (Ashforth et al., 2008). When our sense of self is chal-
ourselves as similar to others and to identify with our chosen lenged within our organizational context, a “meaning void”
referent groups (Ashforth, Harrison, & Corley, 2008). is created that must be filled (Pratt et al., 2006). We therefore

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4 Journal of Management Inquiry XX(X)

engage in sensemaking in our attempt to establish a greater our similarity to others, and our need for individuation, by
degree of congruence between our key identity attributes and establishing our uniqueness. Identity conflicts arise when
those of our organization (Beyer & Hannah, 2002). Some there is an inconsistency between the content of two or more
individuals may find the incongruence too great, resulting in identities (Ashforth et al., 2008). Our personal identity is
disidentification or ambivalent identification (Kreiner & less fluid than our social identity and therefore represents a
Ashforth, 2004). Some, organizations may respond by repel- potential source of conflict with our employer’s identity
ling “deviants” who represent a threat to the group identity. demands (Sveningsson & Alvesson, 2003). Sveningsson and
If the degree of incongruence is great and the drive for iden- Alvesson (2003) argue that individuals will always strive for
tification is strong, an individual may engage in “identicide,” a sense of coherence between their multiple identities, but
choosing to suppress an identity that impedes other valued individuals can learn to switch between multiple and poten-
identities (Ashforth et al., 2008). tially incongruent identities by developing “transition
A small but growing body of studies has examined the pro- scripts,” that is, psychological routines for “rapidly switch-
cess of identity work among professionals and the interaction ing cognitive gears” (Ashforth & Johnson, 2001). Ultimately,
of professional and organizationally sanctioned forms of individuals may have to content themselves with ambivalent
socialization in this context. Identity scholars’ interest in pro- identification, when an individual simultaneously identifies
fessionals may in part reflect early work by Gouldner (1958) and disidentifies with different aspects of his or her organi-
on the distinction between “cosmopolitans” and “locals” in a zation (Ashforth & Johnson, 2001; Elsbach & Bhattacharya,
professional context—those professionals who identify pre- 2001; Pratt & Doucet, 2000). Kreiner and Ashforth (2004)
dominantly with their profession in contrast to those who go further to speculate that an individual may be capable of
identify predominantly with their organization. For example, simultaneously identifying and disidentifying with the same
Anderson-Gough, Grey, and Robson (1998) and Pratt et al. aspects of the organization.
(2006) have examined the process of identity formulation of Conflicts between multiple aspects of our identities are,
young accountants and physicians, respectively. Both studies therefore, an inherent feature of our identity work and can
emphasize the importance of early stage socialization through give rise to discomforting levels of dissonance if they
professional training and the problems that may arise if a pro- become consistently manifested and nontrivial in scope
fessional’s experience of work differs substantially from the (Ashforth et al., 2008). Although the prevalence of identity
expectations created by their training (i.e. an “identity conflict has been discussed, to date there has been very little
violation”—Pratt et al., 2006). Focusing on professionals’ research on how individuals experience identity conflict in a
identity work at a slightly later stage in their career, Ibarra work context. Research has tended to focus on the positive
(1999) finds that recently promoted consultants and invest- consequences of identity congruence from an individual and
ment bankers engage in three distinct phases of identity work organizational perspective (Dutton et al., 2010) rather than
during this process of transition. First, the individual identi- the negative consequences of identity conflict. However,
fies and observes relevant role models. Then, he or she seeks previous studies have suggested that identity conflict can be
to emulate these role models by “experimenting with provi- emotionally draining as individuals struggle to reconcile
sional selves.” Finally, he or she evaluates these experiments their conflicted selves. This can lead to stress and a sense of
by assessing the authenticity of the experience and the isolation (Ibarra & Barbulescu, 2010; Kreiner et al., 2006).
response of external referent groups. So what tactics are available for resolving identity con-
Beyer and Hannah (2002) looks beyond professionals in flicts? Research conducted at the organizational level by Fiol,
the early stages of their careers to examine the identity work Pratt, and O’Connor (2009) emphasizes that it is possible to
of experienced engineers moving between organizations. accommodate dual identities within a work group without
They find that experienced professionals adapt their identi- incurring severe cognitive dissonance. They recommend pro-
ties more easily if they have already experienced a broad moting mindfulness within the group, by recognizing the
variety of different working environments. Their study impact of potential interaction, as well as promoting in-group
focuses on recent recruits whose previous work experience is distinctiveness, by enabling the conflicting groups to be secure
relevant and attractive to the new employers. As yet, how- in their separate identities. They argue that there is value in
ever, we know little about the experience of identity conflict accommodating dual identities and in seeking opportunities
when a previous work identity is incongruent with the iden- for work that accommodates and exploits this duality. Whereas
tity demands of the new employer. Fiol et al. focus on identity conflict among individuals within
organizations, Kreiner et al. (2006) study the process of resolv-
ing identity conflict within individuals. Their study of Anglican
Identity Conflict priests (another in the strand of studies of professionals’ iden-
As Brewer (1991) emphasizes, our identity work is driven by tity work) identifies various tactics that individuals can use to
two conflicting forces: our need for validation, by establishing resolve tensions between their professional and personal

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Empson 5

identities. These include (a) creating an identity hierarchy, of this or not, our research and identity narratives are
(b) consciously separating one’s role from one’s identity, (c) densely intertwined.
setting limits on identity demands, and (d) consciously switch- I use the metaphor of an affair as a sensemaking device.
ing between identities. Within the social sciences, the vocabulary of metaphor is
We therefore have some insight into tactics for resolving used to express, conceptualize, and understand complex
conflicting work identities among individuals within orga- and abstract phenomenon (Cornelissen, 2005). As Tsoukas
nizations, and for resolving conflicting personal and work (1991) states, “Through metaphors I can say what cannot
identities within individuals. But what happens when an be said in literal language, thus expressing an emotional
individual is required to incorporate multiple work identi- reality lying beyond even conscious awareness” (p. 571). I
ties? As yet, this topic has received little attention from began to dwell on the affair metaphor during a sustained
identity scholars. Ibarra and Barbulescu (2010) argue that consulting engagement with a law firm as I sought to make
more insight is needed into the process by which people sense of my confusing combination of experiences. Inherent
construct, alter, and revise their work identities and the tac- in the concept of infidelity is a moral judgment—an indi-
tics they employ to achieve this. They emphasize the need vidual is disloyal to his or her legitimate partner and
for insight into the identity work of individuals who deviate engages in what is deemed to be illegitimate behavior with
from socially scripted or highly institutionalized trajecto- another. By applying the metaphor of an affair as a sense-
ries. According to Gulati (2007), Hambrick (2007), and making device to my experience of interaction with practi-
Vermeulen (2007), researchers who engage directly with tioners, I have been able to examine and understand why I
practitioners are deviating from just such a highly institu- experienced an intense and sustained identity conflict. This
tionalized academic identity trajectory. analysis has been retrospective—at the time I was too
When academics write about the research–practice deeply immersed in the experience to understand it as an
divide, they are essentially examining themselves. However, identity conflict (i.e. I was too busy “doing” identity work
they typically adopt an abstract, third-person language and to be able to analyze it).
focus on the phenomenon at an institutional rather than an Writing and evaluating autoethnography. Autoethnogra-
individual level. Rather than analyzing the work of academics phies can risk becoming exercises in self-indulgence
in general, I am writing about one academic in particular— (Coffey, 1999) and navel gazing (Holt, 2003). As Spry
me. I have developed a personal narrative of my own iden- (2001) argues, “a good ethnography is not simply a confes-
tity journey to address the central question guiding this sional tale of self-renewal, it is a provocative weave of story
study: How is a management academic’s identity affected and theory” (p. 713). In writing this article, I was therefore
by sustained engagement with management practitioners? mindful of the criteria that Holt (2003) and Richardson
In the process, I have identified factors creating identity (2000) define for evaluating personal narrative autoethnog-
conflict in this context, and examined how identity conflict raphies. (a) Substantive contribution—Does the piece con-
is experienced, and tactics for resolving identity conflict, tribute to our understanding of social life? (b) Aesthetic
thus contributing to an emerging body of literature explor- merit—Is the text artistically shaped and satisfyingly com-
ing the process of identity work among professionals. plete? (c) Reflexivity—Has the author’s subjectivity been a
producer and product of this text? (d) Impactfulness—Does
this affect me as a reader emotionally and/or intellectually?
Nontraditional Methods and (e) Realism—Does this text embody a fleshed-out sense
Autoethnographies are highly personalized revealing of lived experience? According to Ellis and Bochner (2000),
texts in which academics tell stories about their own lived when writing autoethnography,
experiences, engaging in high levels of reflexivity about
the research process (Bochner, 2001; Ellis & Bochner, I start with my personal life. I pay attention to my
2000; Hayano, 1979; Kreiger, 1991; Reed-Danahay, physical feelings, thoughts and emotions. I use . . .
2001; Richardson, 1997). I have adopted a specialized sociological introspection and emotional recall to try
form of autoethnography, the personal narrative (Freeman, to understand an experience I’ve lived through. Then I
1998), where the participant of the research becomes the write my experience as a story. By exploring a particu-
academic themselves. This personal narrative method of lar life, I hope to understand a way of life. (p. 737)
research is predicated on the assumption that our personal
experience has a direct impact on our work as academics: This is the approach I adopted in the current study.
what we observe, how we interpret our results, what ques- Data sources and analysis. The data from which I devel-
tions we ask, and what answers we expect (Dewey, 1980). oped my personal narrative were drawn from three main
Our research reflects how we are constructing the story of sources: my research records, my personal diary, and my
our own life (Bochner, 2001). Whether we are conscious recollections. In the context of personal narrative-based

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6 Journal of Management Inquiry XX(X)

studies, recollections are a valid source of data (Bochner, excitement (primarily intellectual) and enjoyment (the fun of
2001). I do not suggest that my diary or my recollections doing something well that was worthwhile). I also experi-
represent an objectively “true” or complete record of enced a sense of escapism by disengaging from my life at the
events. The selectiveness of my contemporaneous observa- business school and affirmation from being appreciated by
tions and recollected interpretations is what is important as practitioners. My negative experiences were associated with
this reflects those identity episodes that have contributed my academic institutional environment. They included emo-
most directly to the construction of my identity narrative tional responses such as institutionalized depression
(Bochner, 1997). (Bochmer) and anxiety as I struggled to cope with the
Writing this article was inevitably a highly iterative sen- demands of my academic work. I also experienced isolation
semaking process, interweaving analysis of contempora- as I began to feel alienated from academia more generally and
neous data with intensive periods of introspection and exhaustion as I struggled to reconcile my academic and con-
recollection. Overall, however, my analysis progressed sultant identities. Cycling between these positive and nega-
through several distinct phases. I was primarily concerned tive experiences also gave rise to ambivalent feelings of guilt
with exploring the research–practice divide, so I began by and confusion as I struggled to make sense of my intense and
constructing a detailed description and process map of the complex set of experiences.
conceptual evolution of my research and my associated inter-
actions with practitioners over a 15-year period. I then reread
my diaries and coded text that was relevant to the broad Model of Identity Work
themes of the article (i.e. my experience of engaging with Following Kreiner et al.’s (2006) study, I created a model
practitioners, the impact this had on me as a management which, while anchored in my own specific experience of
academic, and how this affected my relationships with aca- identity conflict, illustrates key aspects of identity work in
demia in general and other management academics in par- broader array of contexts (see Figure 1). I abstracted from
ticular). With the metaphor of infidelity in mind, I then my identity work narrative to address the central question
focused more specifically on coding diary entries that underlying the study: How is a management academic’s
addressed experiences identified in Cole’s (1999) study of identity affected by sustained engagement with manage-
infidelity such as excitement and escapism, affirmation and ment practitioners (i.e. Question 1)? As explained at the
affection, sensual pleasure, guilt and deception, and confu- beginning of this article, this broad question was then bro-
sion. The theme of identity conflict emerged as I recognized ken down into three distinct questions. To answer Question
that many of my most painful episodes, recorded contempo- 2, about the factors creating and exacerbating identity
raneously and recalled retrospectively, represented experi- conflict, I returned to the literatures on the research–
ences of sensebreaking and sensegiving. Indeed, I realized practice divide and identity work. I highlighted relevant
that many of my diary entries represented attempts at sense- factors previously identified in the literature and then
making in response to these episodes. I therefore formalized refined and augmented them in the light of my own experi-
my ad hoc contemporaneous sensemaking by writing a ence. For Question 3, about the experience of identity con-
detailed retrospective narrative of my identity work. flict, I returned to the analysis I had previously conducted
Having constructed this detailed narrative I further refined (as illustrated in Table 1). For Question 4, about tactics for
it, guided by Ashforth et al.’s (2008) expanded formulation resolving identity conflict, I followed the same process as
of identity. I coded identity-defining episodes that high- for Question 2, this time focusing on tactics for resolving
lighted core attributes of my identity, such as self-definition, rather than factors creating identity conflict.
priorities, and emotional responses, together with attributes The autoethnographic excerpts below are interspersed
relating to the content of my identity, such as values, goals, with three discussion sections where I seek to generalize
beliefs, traits, and abilities, and the behaviors associated from my experience to directly address Questions 2, 3, and 4.
with these attributes. To develop a deeper understanding of I begin by describing my research journey to provide the
how I experienced identity conflict, I then reviewed my iden- context for the subsequent analysis of my identity journey. In
tity narrative, focusing specifically on how I had described so doing, I am mindful of Humphreys’s (2005) reflections on
my experiences. I identified three broad categories of experi- his own experience of writing autoethnography.
ence (positive, negative, and ambivalent) and 10 distinct
experiences within those categories. Table 1 illustrates how Wearing masks of certainty and clear direction, we
these categories were derived from my diary entries and intimidate those around us . . . This story removes the
other elements of the identity narrative. masks from the only academic I have the right to
As summarized in Table 1 and discussed in detail in the expose as unsure of himself, doubtful of his own abil-
empirical sections of this article, my positive experiences of ity and “engaged in a dual quest for self-identity and
working with my consulting client reflected emotions such as empathy.” (p. 851)

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Empson 7

Table 1. Experience of Identity Conflict

Category Experience Excerpts from identity narrative


Positive Excitement “My work with L.A.W. . . . was always interesting.”
  “I was energized and inspired by working with this group of lawyers.”
  “I revelled in the sensual pleasure.”

Enjoyment “I love doing it.”
“It is fun. It is important.”
“I felt good to know that I was making a difference.”
Escapism “My work with L.A.W. was a welcome distraction.”
“I needed to appear wise and insightful about their problems and that
encouraged me to stop thinking about my own.”
“I longed to be free of my university administration and teaching
responsibilities.”
Affirmation “I will be indebted to you forever for having helped me.” (client comment)
”You’re worth it.” (client comment)
“Our professional relationship developed into a close personal friendship.”
Ambivalent Guilt “I was not always as honest as I would have liked.”
  “I felt as though I was living a double life.”
“I must be shallow to care so much about such things.”
Confusion “I am actually wondering if I am doing the right job.”
“You have to choose what kind of an academic you want to be.”
(colleague comment)
“It feels as though I am at some kind of ill-defined cross roads.”
Negative Depression “Saddened and deflated I returned to my hotel room.”
“I was still very unhappy in organizational terms.”
“A lot of the time I was fairly miserable.”
Isolation “My emotional withdrawal from university life weakened my
identification with academia more generally.”
“I realized how little I feel connected to academia at the moment.”
“This is not my world.”
Exhaustion “Am I burnt out?”
“I struggled constantly to make time to think about research.”
“I learnt to manage on four to six hours sleep a night.”
Anxiety “This causes me to feel even more stressed.”
“I am exhausted and scared.”
“I don’t think I can cope.”

My Research Journey detail in the context of my PhD. On taking up my first faculty


post, I embarked on a follow-up study of professional service
Over a 15-year period I received three prestigious awards firm governance. Together with a colleague, I conducted 215
from the Economic and Social Research Council (ESRC) of interviews with professionals in four law, accounting, and
Great Britain to fund three distinct, but related, studies of consulting firms between 2003 and 2005. We presented our
professional service firms. As explained below, each of these initial findings to senior executives and partners in these
studies involved me in a high degree of interaction with firms and sought their feedback throughout the process.
practitioners and therefore, unbeknownst to me, created the In May 2005, I met the managing partner of “L.A.W.”1 (a
preconditions for challenging identity work. major European law firm) who invited me to present my
In 1993, I embarked on a doctorate to study the merger research at his firm’s forthcoming partner conference. My
process in professional service firms. This was a direct con- presentation and the ensuing discussion highlighted a num-
sequence of my firsthand experience of a merger while ber of governance-related conflicts among L.A.W.’s part-
working as a strategy consultant. As part of my doctoral ners. They asked me to work with them to explore the issues
research, I conducted 200 interviews with professionals in in detail.
six accounting and consulting firms. The dynamics I During the period 2005-2007, I engaged in 56 days of
observed challenged established theory about professional billable work (mostly at L.A.W.’s offices). While working
service firm governance, but I could not examine them in with L.A.W., I identified a pattern of leadership dynamics
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8 Journal of Management Inquiry XX(X)

ENGAGING WITH RECONCILING


MANAGEMENT IDENTIITY
PRACTITIONERS CONFLICT

Factors Creating/ Experience of Identity Conflict Available Identity


Exacerbating
Tactics
Identity Conflict
Promote mindfulness
Strength of identification
with existing institution Negative Positive Create identity hierarchy

+ Depression Excitement Separate role from


Ambivalent identity
Isolation Affirmation
Attractiveness of new Anxiety Confusion Enjoyment
referent group Exhaustion Guilt Escapism Expand conceptualisation
of academic identity
+
Define conditions for
Perceived engagement
incommensurability
of dual work identities Build & balance multiple
sources of affirmation

Identity & befriend “fellow


travellers”

IDENTITY WORK

CONSTRUCTING IDENTITY NARRATIVE

Figure 1. How a management academic’s identity is affected by sustained engagement with management practitioners

that I realized in retrospect had been present in several of In my work as a strategy consultant, the distinction
the firms I had studied. To examine this phenomenon fur- between academia and practice was deliberately blurred.
ther, I applied for and received my third award from the The consulting firm I joined was established by a group of
ESRC and began a study of leadership dynamics in profes- Harvard Business School professors and maintained close
sional service firms in 2010. relationships with faculty in leading business schools. In
This very brief summary of the intellectual evolution of organizational identity terms, the partners had created a firm
my research and my interaction with practitioners over a that deliberately mimicked many of the goals, values, traits,
15-year period inevitably presents a simplistic overview of and behaviors associated with an academic identity. For
a protracted and problematic process. It demonstrates how example, great emphasis was placed on analytical rigor and
I repeatedly crossed the research–practice divide, initially intellectual originality—to fail at either could lead to dis-
through my research fieldwork and then through a consult- missal. I found the work challenging and fascinating and
ing engagement. My interaction with practitioners provided developed great affection and respect for many of my col-
not just data for my research but inspired new research. My leagues. In Ashforth et al.’s (2008) terms my values, priori-
research journey was densely intertwined with my identity ties, and beliefs were congruent with my organization’s and
journey throughout this period, as narrated below. I came to identify strongly with its members. As the firm
embarked on a merger, I observed the mismanagement of
the integration process with an increasing sense of confu-
Constructing the “Other” sion and anger. To try to make sense of what I had observed
Before I began my affair with the “other,” I had been the and to give me a chance to reflect on what I wanted to do
“other.” Prior to becoming an academic, I had been an next, I returned to London Business School to undertake a
investment banker for 5 years, had completed a 2-year MBA PhD on the merger process in professional service firms. I
at London Business School, and then worked as a strategy funded this move by selling my apartment in one of the most
consultant for a further 2 years. expensive areas of London and moving into my boyfriend’s

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Empson 9

house in one of the most deprived areas (a geographical faculty would think I was “dumb” for not understanding the
transition from Hampstead to Peckham, which embodied difference between data and anecdotes. In other words, I
the identity transition I was about to experience). should conceal my knowledge of the practitioner world,
Given my previous experience as an MBA student at which represented an integral part of my identity.
London Business School and my socialization into a consult- At the end of my 1st year on the PhD program, I was head-
ing firm closely affiliated with academia, I was entirely hunted for a senior strategy role at the London Stock Exchange.
unprepared for the different face of academia I encountered The job represented a fascinating challenge and paid twice
on the doctoral program. I experienced a form of identity what I had previously earned as a strategy consultant. But I
violation (Pratt et al., 2006). In identity terms, I was proud to knew that I wanted time to reflect, to develop a clearer sense
define myself as an MBA graduate of London Business of my values, goals, and abilities (in other words, to conduct
School but soon discovered that this qualification was identity work). As I was still passionately interested in my
deemed worthless in the context of its PhD program. In a research topic, I decided to persist with my PhD.
sensebreaking episode, one of the faculty explained that I Once I started fieldwork, I knew I had made the right
was at a considerable disadvantage to the PhD students with decision. Some days I could play at being a professional,
research-based masters degrees—he told me that, because of wearing one of my old “consultanty” suits to my research
my MBA and my consulting background, I would struggle to sites in the West End of London. Other days were spent at
learn to think theoretically. The faculty teaching on the PhD home in Peckham in jeans, immersed in reading, reflecting,
program expressed disappointment that so many of their and writing. In Kreiner et al.’s (2006) terms, I was engaging
graduates had gone onto careers in consulting, an activity in identity segmentation, switching between my previous
which they viewed as inferior to research. They encouraged identity of a “successful professional” and my new identity
the best students to aim “higher” by pursuing research of “impoverished student.” When I grew restless for stimu-
careers. In Alvesson and Willmott’s (2002) terms, they were lus, I could immerse myself in the practitioner world (i.e.
providing a vocabulary of motives. Whether consciously or return happily to the world that had once defined me). When
not, they were using sensebreaking and sensegiving tech- I needed time for reflection, I could withdraw into the world
niques to strip away my old identity as a consultant and to of the doctoral student.
establish my new identity as a doctoral student. On completing my PhD, I joined the faculty at the
The sensebreaking process was painful on occasion. The University of Oxford’s Saïd Business School. After 5 years,
first time I presented my research plans to my fellow PhD I was awarded tenure. This contractual landmark repre-
students, one of them commented, “This is just a consulting sented my “marriage” to academia, but it was not a particu-
study. You are just a consultant.” In another episode of larly happy marriage; I was therefore vulnerable to the
identity regulation, a PhD student reemphasized my iden- temptation of an “affair.”
tity deficit by drawing on the symbolism of organizational
dress as an identity marker (Pratt & Rafaeli, 1997). She
explained that the way I dressed was “all wrong,” that I Ambivalent Identification
looked “too professional,” and that my whole style of pre- Our identification is solidified and reinforced by success. By
senting myself and my ideas was “too consultanty.” Perhaps objective measures, therefore, my identity as an academic
reflecting my unresolved identity transition, I struggled to should have been well established by the time I gained tenure
find an appropriate style of dressing, feeling too old at the at Oxford. I was proud of my research publications and I had
age of 30 to dress like a student, but understanding that I successful coauthoring relationships with two distinguished
had not yet earned the right to dress like a faculty member. scholars in North America and Scandinavia. In addition, I
Far from developing a transition script, in Ibarra and had created an annual international conference that brought
Barbulescu’s (2010) terms, I had not even managed to together academics in the field of professional service firm
develop a transition outfit. research. This international community gave me some sense
Although no one talked to me explicitly about my iden- of belonging to academia (i.e. I had created my own external
tity deficit, I understood that I did not belong. I asked a referent group with whom I could identify). However, my
good friend (a 4th-year PhD student in his mid-40s with a identification with academia remained ambivalent. While I
similarly eclectic career to my own) for advice about “how identified strongly with certain aspects of academia, I
to survive this experience.” In a chilling example of identi- actively disidentified with my academic institution. My work
cide (Ashforth et al., 2008), he replied, “Never forget, identity was very much that of a cosmopolitan rather than a
whatever you learnt before you came here is worth noth- local (Gouldner, 1958).
ing.” He advised me that in faculty research meetings, I I felt isolated from many of my colleagues at the busi-
should only refer to things I had read in journals rather than ness school. Although they understandably enjoyed being
my experiences of working in organizations—otherwise associated with such a prestigious university, I found

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10 Journal of Management Inquiry XX(X)

Oxford’s anachronistic traditions and institutionalized a supportive phone call from a good friend, I reflected in my
self-absorption to be a perpetual source of irritation and diary as follows:
frustration. I felt that the real world was happening some-
where else and that I, like Alice, had wandered “Through For the first time in a while I am actually wondering if
the Looking Glass” (Lewis Carroll, like me, was an Oxford I am doing the right job . . . On the phone, Christine
don). I experienced the atmosphere at the business school said that the business school was harming me. It takes
as simultaneously arrogant and insecure. I was particularly an outsider to point out the obvious. Am I like the frog
troubled by the extremely uncollegial behavior of certain in that experiment who hasn’t realized he is gradually
colleagues and by the fact that (as is common in academic being boiled to death? (Diary note, March 8, 2005)
institutions) this behavior remained unchallenged by other
faculty members, who chose instead to shoulder the bur- Fulfilling my overarching goal of achieving tenure gave
den of their colleagues’ uncollegial behavior. In a rather me the breathing space to realize that I was not fulfilled more
vehement assertion of group identity boundaries and iden- generally in my work.
tity regulation, one colleague advised me, “There are two
kinds of people here—the shits and the suckers. Don’t be a There is something unfed in me. I am no longer
sucker.” I did not want to be either, but was unsure who I exhausted in the way I have been . . . so now of course
could be in this working environment. I am chomping at the bit to get on, but I am very
Once again, my identity struggle was symbolized by my unclear about what to get on with . . . Am I burnt out?
attempts to find an appropriate way of dressing. When a I feel the need to reach out but I am not sure to what.
male colleague told me I was the “best dressed woman at the (Diary note, July 24, 2005)
business school,” he was pointing out how I differed from
the norm, and I interpreted his comment as a statement of I realize in retrospect that I was suffering from what
my identity deficit. In an attempt to look less “well dressed,” Bochner (1997) calls institutional depression, “a pattern of
I bought a short brown tweed skirt and beige sweater. I was anxiety, hopelessness, demoralization, isolation, and dishar-
aspiring to a retro-style “sexy librarian” look. My desire for mony that circulates through university life” (p. 431). This
validation was strong, so I wanted to fit in, but my need for was the context in which I began the “affair” with L.A.W.,
individuation was also strong. As I walked into the common which gave rise to my intense and sustained identity
room, I realized that I had only managed to look like an old- conflict.
fashioned librarian and was feeling plain and slightly fool-
ish. A female colleague smiled welcomingly and said, “At
last you look like one of us.” She was simultaneously Discussion: Factors Creating and
acknowledging my previous identity deficit, while offering Exacerbating Identity Conflict
me affirmation for conforming to the group’s identity norms While sustained engagement with practitioners may create
as expressed through dress. the preconditions for identity conflict, my analysis sug-
In retrospect, I can see that my experiment with tweeds gests that other factors create and exacerbate identity
(representing a provisional self in Ibarra and Barbulescu’s, conflict. These include (a) strength of identification with
2010, terms) reflected my insecurity during the run-up to my existing institution, (b) attractiveness of new referent
tenure review. I was keen to assert my academic identity—to group, and (c) perceived incommensurability of dual work
prove to myself and others that I was a “serious academic” identities. Applying the metaphor of an affair, the first two
(Vermeulen, 2007). At around this time, in a significant iden- factors are consistent with Drigotas and Barta’s (2001)
tity-defining episode, I declined a request by the managing research on infidelity that has identified factors that deter-
and senior partners of a law firm to advise them on a forth- mine an individual’s propensity to conduct an affair such as
coming merger. In explaining why I needed to focus on my (a) satisfaction, that is, how happy is the individual with
research, I asserted, “I am not a consultant. I am an aca- his or her existing relationship and (b) alternative quality,
demic.” From the lawyers’ startled expressions, I realized that that is, the potential satisfaction provided outside the rela-
I had proclaimed my academic identity rather too emphati- tionship. The third factor identified in my study (perceived
cally. I left their offices wondering why I had responded so incommensurability of dual work identities) counteracts
defensively to their offer of work—particularly as I was ide- Ashforth and Johnson’s (2001) and Kreiner and Ashforth’s
ally qualified to conduct this fascinating piece of consulting (2004) arguments that individuals can reconcile multiple
work and I very much needed the additional income. incongruent identities. This reflects the perceived moral
Receiving tenure helped me to feel more secure in pro- illegitimacy of an affair. These three factors that create and
fessional terms, but I was still very unhappy in organiza- exacerbate identity conflict are discussed in detail below to
tional terms. A lot of the time, I was fairly miserable. After establish the context in which I began my “affair.”

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Empson 11

1. Strength of identification with existing institu- from their discomfort at my representation of “the
tion. I had never learnt to identify fully with my other.” In other words, perhaps they experienced
academic institution, partly because of problems me as a deviant who constituted a threat to the
inherent in the institution and partly because of the group identity and their own legitimacy within the
strength of my previous work identity as a consul- group, and therefore sought to repel me.
tant. Ashforth et al. (2008) suggest that, “the more
idiosyncratic ones’ career, the more it resembles Previous studies have assumed that identity regulation
a personal identity rather than a social identity” and sensebreaking and sensegiving are enacted at the organi-
(p. 352). Certainly, the nature and variety of my zational level (Alvesson & Willmott, 2002; Ashforth et al.
previous work experiences made me “different” 2008), but my experience suggests these studies present an
from my academic referent group on the doctoral overly reified image of the process. Many of the identity-
program at London Business School and on the defining episodes in my analysis were provoked by individ-
faculty at Oxford. Therefore, although my previ- ual colleagues acting as self-appointed identity regulators,
ous experience enabled me to switch between the independent of any institutionally sanctioned initiatives.
two identities of researcher and practitioner when While my experience was replete with self-appointed
I engaged with practitioners (i.e. to develop transi- identity regulators, it is also notable for the absence of rel-
tion scripts—Ashforth & Johnson, 2001), the inse- evant positive role models, that is, “serious academics”
cure foundations of my academic identity meant who had retained a commitment to practitioner engage-
that the act of switching was to generate high levels ment. There are only a limited number of academics who
of confusion and anxiety. are lauded as “management gurus” by practitioners and yet
2. Attractiveness of new referent group. The attrac- retain the respect of their academic colleagues. In the first
tiveness of the practitioner referent group I was to year of my PhD study, the director of the doctoral program
encounter also contributed to my identity conflict. at London Business School said he could see me as “a
To some extent, the practitioner world had always future Rosabeth Moss-Kanter,” but I did not take his com-
retained its appeal for me—specifically the world ment seriously. Our role models must possess qualities
of senior professionals that I had made the subject with which we can identify and reasonably aspire to emu-
of my research specialization. If I had felt very dif- late (Ibarra, 1999). Moss-Kanter was clearly an exception-
ferent from the lawyers I was to work with (if their ally talented individual, and I did not believe myself to be
values, goals, traits, and abilities had been incom- exceptionally talented. In the absence of relevant positive
mensurable with my own, or if I had found them role models, I had no one to guide me in my identity jour-
to be unintelligent, dull, unappreciative, or unrea- ney, and my potential for identity conflict was further
sonably demanding), then I might have responded exacerbated.
by disidentifying strongly with them (Ashforth et
al., 2008; Elsbach & Bhattacharya, 2001). If my
incursions into the practitioner world had been My Affair With the “Other”
less enjoyable and my experiences at the busi- The “affair” brought into sharp relief an identity conflict
ness school more enjoyable, my journey across the that I had long managed to repress. Cole’s (1999) study of
research–practice divide might have served to reaf- infidelity has identified a range of behaviors and emotional
firm, rather than undermine, my academic identity. responses that individuals may exhibit when conducting an
3. Perceived incommensurability of dual work identi- affair. The unfaithful individual is dissatisfied with his or
ties. The identity regulation I experienced during her current situation (unhappy or perhaps simply bored) and
my socialization into academia taught me that my longs to escape, if only temporarily. The individual is
previous work identity as a consultant was incom- attracted by the potential for excitement that the other per-
mensurable with my emerging academic identity. son offers, for the opportunity to indulge in unfamiliar,
Although academic socialization can be viewed in repressed, or forgotten emotions and sensations. If the affair
institutional terms (i.e. an appropriate or at least becomes more established, the individual experiences a
inevitable response to the research–practice divide), strong affirmation; he or she feels special in some way,
it can also be seen as an individual response. My valued and desired, and may reciprocate with a growing
identity narrative is replete with examples of peers sense of attachment. However, the individual may be trou-
who sought to regulate my identity. Perhaps they bled by the emotional and practical implications associated
believed themselves to have my best interests at with deceiving his or her established partner and may expe-
heart but, in some cases at least, their attempts at rience feelings of guilt. This may provoke intense confusion
sensebreaking and sensegiving may have arisen and internal conflict as the individual feels under pressure

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12 Journal of Management Inquiry XX(X)

to choose whether to end the affair and remain with their What I have gained from L.A.W. has been invaluable,
established partner or to leave and begin a new life. During the constant contact with the outside world . . . the
my 3-year consulting relationship with L.A.W., I underwent experience of learning, the sense of validation and of
a similar set of experiences. friendship. (Diary note, August 4, 2006)
Excitement and enjoyment. My work with L.A.W. gener-
ated intense and sustained intellectual excitement and Escapism. My work with L.A.W. was a welcome distrac-
enjoyment. It was exhausting, frustrating, and occasionally tion from my life at the business school. In terms of Kreiner
disturbing, but it was always interesting. I was working with et al.’s (2006) identity tactics, I was enacting an ephemeral
some of the most respected and successful lawyers in their role by “temporarily escaping (my) predetermined role set
country. While technically brilliant and highly experienced and stepping into an entirely different role” (p. 1045). My
at practicing law they, like most lawyers, were relatively regular international flights to L.A.W.’s offices were a phys-
inexperienced when it came to management matters. They ical manifestation of my flight from the reality of the busi-
were confronting organizational dynamics which I had ness school. While I was with L.A.W.’s partners, I needed to
devoted the past few years of my life to researching and appear wise and insightful about their problems and that
were looking to me for help. In terms of identity definition, encouraged me to stop thinking about my own. This was to
they were reflective practitioners (Schön, 1991) and I was some extent inauthentic but not unpleasant. I was flipping
becoming their trusted adviser (Maister, 2002). the on–off switch (in Kreiner et al.’s, 2006, terms), con-
During this extended identity transition (Ibarra, 1999), of sciously switching between identities and deriving refresh-
learning to understand myself as a trusted adviser, I was ment and renewal from the process.
energized and inspired by working with this group of intel-
lectually dynamic lawyers. They were interested in discuss- When I am working with L.A.W. I do not feel anxiety
ing my research at length, and their forensic style of in spite of the fact that it is the most high-stakes and
questioning (developed to drive out ambiguity in their legal challenging thing I am doing. In fact I love doing it. It
work) helped me to refine my own thinking. In time, my is fun. It is important. It puts everything else in per-
concepts and terminology became common parlance within spective. When I am flying back from a meeting with
their firm. I felt good to know that I was making a difference— them, nothing at the business school seems to matter
that my ideas were having an impact on the “real world.” . . . I love the sense of being necessary to and valued
This goal was an important aspect of my value system, but I by people I respect. (Diary note, May 25, 2006)
had learnt to repress it during my socialization into aca-
demia. In retrospect, I realize this was what I was longing to Affirmation. The money L.A.W. paid me was very signifi-
reach out to and probably one reason why I had remained cant in relation to my academic salary, but the sense of affir-
ambivalent about my academic identity. mation they gave me went far beyond that, as expressed in the
At L.A.W., I was changing the way the lawyers thought following letter I received from the managing partner:
and talked about management problems; they, in turn, were
challenging my own assumptions and opening up new areas I want to emphasize how important our work with you
of enquiry for me. In contrast, at the business school, I rarely has been over the last three years. With your assistance
discussed my research with colleagues as our conversations I think we have changed the firm for the better forever
focused primarily on routine matters of teaching, administra- and you have been a critical part of that process. I
tion, and internal politics. At the business school, I struggled couldn’t have done it without you and I will be
constantly to make time to think about research, whereas at indebted to you forever for having helped me in the
L.A.W. I was constantly intellectually challenged, inspired, way that you have. We still have very important work
and affirmed. My diary comments reflect the sustained intel- to do and I look forward immensely to that challenge.
lectual excitement and sense of enjoyment I derived from my On a personal note, it has been great fun. (Managing
work with L.A.W. during this period. Partner, L.A.W., January 10, 2008)

The meeting with L.A.W. was fantastic. It helped me I became very fond of several of the partners at L.A.W.,
tremendously to articulate my ideas. (Diary note, but there was no question of me identifying with them. The
November 3, 2005) difference in our professional education and expertise
meant that I would never be one of them, but they wel-
The work with L.A.W. is helping me to reconnect with comed me into their organization. They initially presented
what I am capable of doing . . . they are thinking themselves to me with their veneer of professionalism
deeply about questions that I have posed. (Diary note, firmly in place. However, as we spent more time together,
January 25, 2006) they talked passionately to me about their feelings for the

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Empson 13

firm, their personal backgrounds and private ambitions, dinner in front of the television, enveloped in a luxurious hotel
their long-standing friendships with certain partners, and bathrobe. After dinner, I would drink another glass of very
long-standing resentments toward others. They trusted me good wine while soaking in an aromatherapy bath and listen-
and wanted my advice. I was flattered and wanted to help. ing to classical music over the bathroom’s stereo system.
My relationship with the HR professional, with whom I Having spent the night in best quality linen sheets, I would be
was working most closely, was particularly important. In woken at 6:00 a.m. by a waiter bringing me breakfast in bed.
addition to her formal responsibilities, she had been infor- I worried that I must be shallow to care so much about such
mally adopted as a personal coach by several of the firm’s things but reveled in the sensual pleasure they brought me. In
most senior lawyers. Initially, I was careful to present identity terms, I was supposed to be a “serious academic,” so
myself to her as expert and invulnerable (a necessary part I worried what my love of luxury was saying about my intel-
of my professional identity) to build her confidence in our lectual legitimacy. When I demurred at L.A.W.’s extrava-
working relationship and in the project more generally. gance, the managing partner simply said, “You’re worth it,”
However, as we spent more time together, our professional and gradually I started to believe that I was.
relationship developed into a close personal friendship. I Guilt. During this period, I felt as though I was living a
also found myself turning to her for coaching and, in the double life (or enacting dual identities), needing to keep peo-
process, revealed my authentic self. She told me that I ple at L.A.W. and the business school happy. In the early
dressed “too much like an academic” and gave me acces- days, I was not always as honest with the partners of L.A.W.
sories for Christmas and on my birthdays to encourage me as I would have liked. They seemed to take it for granted that
to look a more stylish. Once again the way I dressed became I was a highly experienced consultant with extensive general
a symbolic representation of my identity work, and once knowledge of the legal sector, but most of my knowledge of
again a colleague was keen to assist me with it. law firms was derived from my research and was, therefore,
Sensual pleasure. On becoming a PhD student, I had relin- highly specialized. In time I stopped feeling exposed and
quished the material comforts of my professional life. As a came to understand that, for them, my academic status gave
tenured academic at Oxford, I was still being paid less than me greater intellectual authority and moral legitimacy than if
I had been as a relatively junior strategy consultant more I had been a full-time professional consultant. In identity
than 15 years earlier. I thought I had come to terms with this terms, from their perspective, I was the “other,” and they val-
transition, resigned myself to having relinquished material ued me more highly as a result.
comforts as an inevitable part of being a “serious academic.” At the business school, the situation was more compli-
However, this belief was challenged by spending time with cated. We were contractually allowed to do 30 days consult-
the new referent group of senior lawyers. I was, in effect, ing a year to supplement our income, but such work was not
seduced by the physical pleasures they offered me and openly discussed. As Von Glinow (1996) states, “consulting
which had been denied in my academic life. has always been a taboo topic for those of us reared in tradi-
From the beginning, my relationship with L.A.W. was tional research universities” (p. 371). A few of the faculty
associated with sensual pleasure. I first met the managing were rumored to make substantial amounts of money from
partner of L.A.W. at the opening reception of the Legal their consulting work. Colleagues noted who drove a better
Leaders’ Forum in Venice. We were drinking champagne in car or who seemed to take more expensive holidays than
the gardens of a luxurious palazzo hotel on a private island in themselves and were quick to define the identities of their
the middle of the Venice Lagoon. The sun was setting as we more prosperous colleagues in negative terms—mocking
listened to the bells of St. Mark’s Cathedral and watched gon- them for not being serious academics or condemning them
dolas glide past. My senses were assaulted by the glamour for “prostituting” themselves.
and sensuality of my environment, but I was unable to fully I was determined that my consulting would not prevent me
appreciate the experience because I was concentrating on my from carrying out my university work effectively. My solu-
conversation with a group of very senior lawyers and was tion was to remain scrupulously below the contractual limit
nauseous with nerves about the work that I had to do the next for consulting work and to do my consulting and university
day. I was acutely conscious that I had moved into another work to the best of my ability. In Kreiner et al.’s (2006) terms,
world, the world of the other, where such settings and situa- I was setting limits as a means of enacting dual identities, but
tions were fairly commonplace. this was far from easy. To lead this double life, I learnt to
The partners of L.A.W. were used to treating themselves manage on 4- to 6-hours sleep a night and maintained a 6- to
well and took it for granted that I would expect them to pro- 7-day working week over a sustained period. In one 20-week
vide me with the same level of luxury. While working with period, I made 21 separate trips abroad. In addition to teach-
them, I became a regular at the best hotel in the city. I would ing, running a research center, and working with L.A.W., I
return to my room exhausted at the end of the day, order room was also editing a book, organizing an annual academic con-
service from the Michelin-starred hotel restaurant, and eat ference, and writing and presenting papers at conferences. I

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14 Journal of Management Inquiry XX(X)

knew that this relentless work schedule was fairly routine for and the new selves” (p. 140). In Kreiner et al.’s (2006) terms,
any senior lawyer in a top firm; over the years, I had inter- I was attempting to separate my role from my identity.
viewed dozens of gray-faced lawyers and watched them lose My emotional withdrawal from university life weakened
the thread of their argument midsentence as they struggled to my identification with academia more generally. By aban-
hold back the waves of exhaustion. The more I proved to doning my attempts to sustain my identity as a local, I also
myself that I could withstand a top lawyer’s work schedule, undermined my identity as a cosmopolitan (Gouldner,
the more I felt that I was becoming the other. My identity 1958). In July 2006, I made the following note on arriving
boundaries were becoming increasingly confused as I mim- at the EGOS conference in Bergen.
icked aspects of the lawyers’ behavior. In my exhausted state,
I could not “flip the on–off switch” (Kreiner et al., 2006). My Looking along the check-in queue at Gatwick I real-
dual identities had become too entangled to enable me to ized how little I feel connected to academia at the
move easily between them. moment. The academics in the line were easy to spot
Confusion. During term time, when there was little time and seemed to have nothing to do with me . . . I know
for research, my work with L.A.W. became the primary this is wrong but it is also symptomatic. The confer-
outlet for my intellectual creativity. Like so many academ- ence hotel is not good and I feel disgruntled about that
ics, I longed to be free of my university administration and too. I remembered to thank God for having shelter, to
teaching responsibilities so that I could focus on what I try to set my disappointment in perspective, but it
cared about most passionately—my research. It was the shocks me to realize how much my perspective has
reason I had become an academic and the only reason I changed over the last year. (Diary note, July 6, 2006)
was willing to remain one. This is how I felt at the begin-
ning of the 2005-2006 academic year, before I started At the Academy of Management Conference in Atlanta
working with L.A.W. in August 2006, I told a well-published friend of mine from
an American university about two projects I had just begun:
There are so many things to be done this term—so an article for a leading practitioner journal and a proposal
many competing pressures—and I feel myself so eas- for a special issue of an “A List” academic journal. In an
ily getting sucked in. I am focusing on the smaller implicit attempt at identity definition and regulation he said,
things I feel I ought to do, rather than the bigger things “You can’t do both. You have to choose what kind of an
I want and need to do. I know that, running into the academic you want to be.” Saddened and deflated, I returned
new term, this is a potentially risky way to be and this to my hotel room and turned to my diary for one of my peri-
causes me to feel even more stressed . . . I am odic exercises in sensemaking.
exhausted and scared . . . I don’t think I can cope.
(Diary note, September 23, 2005) Things I know to be true—Reflections on/at The
Academy: This is not my world (North American aca-
Halfway through 2006, I was promoted to a Readership2 demia) but I can enjoy my periodic interactions with
at Oxford. I also received a prestigious “Outstanding” rating it. I am not playing their game, therefore I do not need
from the ESRC of Great Britain at the conclusion of my gov- to judge myself in relation to it—or to judge them.
ernance research study. These two achievements should have There are many UK academics here playing their own
been enough to convince me that I had shaken off whatever game. I can choose to play their game—or I can play
impediments my previous consulting identity had represented— my own game, tread my own path . . . It does not make
that I had finally become a “serious” academic. Yet at about sense to compare myself with others who are not fol-
this time, I also started to think seriously about leaving aca- lowing that path. So, to look at a “big name” Professor
demia altogether. at a top US university and judge myself in some way
inadequate is as absurd as looking at a supermodel and
No matter how I frame it, I simply can’t make the judging myself to be fat. They have both lived their
business school situation seem positive . . . from now lives very differently from me and made different
on I will try to live each day as though I have let go of choices. They have been endowed with different gifts.
attachment to the place. It will still take up my time My challenge is to understand and exploit my unique
but it will not take up my emotional energy. (Diary gifts . . . that is plenty to keep me occupied for now.
note, June 29, 2006) (Diary note, August 14, 2006)

In identity terms, I was experiencing the emotional discom- In social identity terms I had been searching hopefully for
fort, which Ibarra and Barbulescu (2010) suggest “arises when an appropriate referent group, but I was gradually, and reluc-
people are unable to draw a continuous link between the old tantly, coming to the conclusion that I belonged to an out-group

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Empson 15

of one (i.e. me). My need for validation had ultimately been As I cycled emotionally between these two extremes of
superseded by my need for individuation. Although I still did positive and negative experiences, and physically between
not understand my dilemma in identity terms, my values and the worlds of research and practice, my identity conflict also
goals were coming into sharp focus and I realized that I could gave rise to ambivalent experiences, feelings of guilt associ-
not reconcile them with remaining at the business school. ated with leading a double life, and confusion of not know-
ing how to resolve the conflict.
It feels as though I am at some kind of ill-defined cross
roads, but that is probably too dichotomous. I suspect
that I can integrate these apparently contradictory Integrating the “Other”:
perspectives—that they are alternatives not inconsis- Resolving Identity Conflict
tencies. (Diary note, June 23, 2006) Within 6 months of noting that I was at some “ill-defined
crossroads,” I was approached by Cass Business School in
the City of London and asked to join them as Professor in
Discussion: Experience of the Management of Professional Service Firms. In addi-
Identity Conflict tion to creating a personal Chair for me, they asked me to
As Ashforth et al. (2008) explain to date there has been very establish my own research center where I could focus my
little research on how individuals experience identity con- energies on researching and teaching about professional
flict in a work context, though previous studies have identi- service firms. I would be in the heart of Europe’s financial
fied the sense of stress and isolation that individuals can center where I had begun my career, surrounded by the
experience (Ibarra & Barbulescu, 2010; Kreiner et al., global headquarters of many of the world’s largest profes-
2006). As expressed in Figure 1, my experience of identity sional service firms and based at an academic institution
conflict can be understood as a complex intertwining of that was deeply embedded in this community. My meet-
positive and negative experiences, bound together with ings with prospective colleagues convinced me that I had
ambivalent experiences that were exacerbated as I cycled found a peer group with whom I could “be myself.” I
repeatedly between these polarized positions. made the move to Cass and, in the process, was able to
The experiences associated with my interactions with resolve my identity conflict.
practitioners were positive and powerful. In my narrative The publication of my book, Managing the Modern Law
and diary comments, the themes of excitement and enjoy- Firm (Empson, 2007), was symbolic of this resolution. In
ment come through strongly. These positive experiences editing the book, I had worked closely with academic con-
were typically associated with a strong sense of intellectual tributors to help them translate their law firm management
stimulation and validation as I found myself intellectually research for a practitioner audience. I also worked with prac-
challenged and inspired by my interactions with L.A.W. and titioners to develop commentaries on the academic research.
saw my research helping to bring about meaningful change. To my surprise and great delight the book was very well
As well as intellectual validation, I also experienced per- received by academics as well as lawyers.
sonal validation—the powerful sense of affirmation that In 2008, I took a further step in bridging the research–
came from being welcomed as a trusted advisor by an practice divide by establishing the Cass Centre for Professional
appealing referent group. Meanwhile my need for escapism Service Firms. Among other things, this research center brings
was satisfied as I could step out of the “institutionalized together Cass academics with senior professionals to discuss
depression” (Bochner, 1997) that I was experiencing at the and develop our research. Our academic research is refined
business school into a practitioner world that, alongside and strengthened by being constantly challenged by reflective
intellectual stimulation and a sense of fulfillment, offered practitioners, who in turn gain insights into their work by
me money, glamour, and sensual pleasure. being exposed to our different conceptual perspectives. These
In contrast, my negative experiences arose from my aca- meetings resemble “joint interpretation meetings,” as
demic institutional environment and my growing sense of described by Mohrman et al. (2001), though we do not con-
the incommensurability of my dual work identities. Long duct collaborative research. In creating the center, I have inad-
before my encounter with practitioners, I was experiencing vertently created my own eclectic referent group to which I
institutionalized depression as a result of my situation at the can belong. Finally (and belatedly), I have felt able to assert
business school. The closer I got to the world of practitio- the following about my identity:
ners, the further I seemed to be moving away from academia
in general, not just the business school in particular, and this I don’t have to prove to anyone that I am a serious
increased my sense of isolation. As the competing demands academic anymore. I have made it on my own terms
of my dual work identities were exacerbated, my levels of and have got to a place of great potential for fulfil-
anxiety increased, together with my levels of exhaustion. ment. (Diary note, April 13, 2008).

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16 Journal of Management Inquiry XX(X)

Straddling the research–practice divide and bringing we can consciously mobilize the other identity tac-
together communities of academics and professionals is not tics identified below.
easy, but I understand now that this struggle is a part of who 2. Separate role from identity and create an identity
I am as an academic. I have rejected the advice of the aca- hierarchy. Kreiner et al. (2006) suggest that it is
demic colleague who said, “You can’t do both” but acted on possible to undertake work without incorporating it
his recommendation that “You have to decide which kind of into ones’ work identity. This tactic can, for exam-
academic you want to be.” As I asserted so vehemently to the ple, apply to an academic who identifies him or
lawyers several years ago “I am an academic”—but my own herself exclusively as a researcher but who does a
particular kind of one. bit of consulting “on the side” to supplement his or
Rejecting my academic socialization, I now realize that her income. Kreiner et al. also highlight the value
my dual work identities of researcher and practitioner are of creating an identity hierarchy. This tactic could
not incommensurable but can coexist in dialectical ten- apply to an academic who defines themselves as a
sion. This tension cannot be resolved, but it can be recog- researcher first and foremost but seeks to engage
nized, understood, and accommodated. In effect, I have with practitioners on an ongoing basis. Rather than
followed Fiol et al.’s (2009) recommendations for resolv- adopt either of these tactics I deployed another, as
ing intractable identity conflicts between groups—I have described below.
recognized there is value in accommodating dual identi- 3. Expand conceptualization of identity. My study
ties and have sought out opportunities for work that suggests that, in an academic context, it is possible
accommodates and exploits these dual identities. In so to expand one’s conceptualization of academic
doing, I have expanded my conceptualization of my aca- identity to incorporate a serious commitment to
demic identity to accommodate this dialectic which in engagement with practice rather than keeping
effect forms a central theme of my identity narrative. it separate from, or relegating it to a subordinate
However, my dual work identities of researcher and prac- level in, one’s identity hierarchy. This approach
titioner must be carefully managed to maintain the appro- resembles methods advocated by Fiol et al. (2009)
priate degree of tension. When my two worlds move out for reconciling identity conflicts between work
of balance, I risk falling back into the cycles of positive groups, such as recognizing dual identity strengths.
and negative experiences—excitement and depression, By recognizing that my commitment to the world
and affirmation and isolation—associated with identity of research and practice was a defining feature of
conflict in its extreme form. my academic identity, and by reconciling myself
to the dialectical tension inherent in my dual work
identities, I ultimately expanded my conceptualiza-
Discussion:Tactics for Resolving tion of academic identity.
Identity Conflict 4. Define conditions for engagement. Kreiner et al.
The tactics identified below are inspired by Fiol et al.’s (2006) talk about setting limits to maintain strict
(2009) recommendations for resolving intractable identity boundaries between work and personal identities.
conflicts between work groups and by Kreiner et al.’s (2006) In the context of dual work identities, an academic
insights into mechanisms for resolving tensions between the can set limits on, and conditions for, engagement
personal and professional identities of priests. I have adapted with practice. I was exhausted by the two kinds of
these for the academic work context in the light of my own work I was doing but this was as much an emo-
experience. They are not necessarily tactics I employed at tional as a physical exhaustion associated with my
the time (as I did not explicitly frame my struggle as an identity conflict. My study demonstrates the value
identity conflict while I was experiencing it) but ones I have of limiting the number of consulting days we do
articulated subsequently as I have developed an increased a year, selecting consulting projects that inform
understanding of my identity work. rather than distract from our research, and working
with reflective practitioners who can challenge and
1. Promote mindfulness. As explained earlier, the contribute to own idea development.
theme of identity has been largely neglected in 5. Build and balance multiple sources of affirmation.
previous studies of the research–practice divide. My study has suggested that, if we have critical
The first tactic is, therefore, perhaps the simplest. colleagues and appreciative clients, the temptation
Reflecting Fiol et al.’s (2009) study, we need first to favor the world of practice can be strong. The
to recognize the potential for conflict. Only once same could apply to individuals receiving a spate
we recognize that sustained engagement with prac- of negative peer reviews on journal submissions,
titioners can provoke challenging identity work, for example. By building and maintaining strong

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Empson 17

links with our network of academic peers around trajectories. Whereas previous studies of identity regulation
the world, we can ensure that we are receiving have focused on the process of sensebreaking and sensegiv-
intellectual validation and inspiration from fellow ing at the organizational level (Alvesson & Willmott, 2002;
academics, to balance the fulfillment and affirma- Ashforth et al., 2008), the current study has highlighted the
tion we may receive from practitioners. significant role played by “self-appointed” identity regula-
6. Identify and befriend “fellow travelers”. Hum- tors. In so doing, it has emphasized the extent to which
phreys (2005), quoted earlier, has emphasized the socialization occurs as much through an individual’s inter-
problems that can arise when academics main- actions with specific colleagues as it does through his or her
tain a mask of certainty. I contend that estab- encounters with the institution’s socially scripted norms.
lished academics who are committed to crossing The autoethnography contributes more broadly to the
the research–practice divide have a responsibility extensive literature on the research–practice divide. Previous
to help younger academics in their quest for rel- studies have focused on the causes and consequences of the
evance. As well as encouraging our colleagues who research–practice divide at an institutional level and have
share our values and goals, we can seek out reflec- suggested institutional level responses to bridging that
tive practitioners who are intellectually frustrated divide. In contrast, the current study has focused on the
in their work roles and who are eager to engage causes and consequences at an individual level. In so doing,
with academics who share their desire for intel- it has identified individual-level identity conflict as a previ-
lectual exploration. My study has demonstrated ously neglected but potentially significant consequence of
that, by creating a referent group of like-minded that divide. It has done so by introducing a novel method-
individuals (practitioner and researcher), we can do ological approach to the literature on the research–practice
much to refine and affirm our identities as academ- divide: the autoethnography. Clearly, every academic who
ics as we seek to journey back and forth across the seeks to cross the research–practice divide will have their
research–practice divide. own unique story to tell. This article lays the foundations for
other autoethnographies that can explore further how our
academic socialization helps to construct the research–
Conclusions practice divide and how our research journeys are densely
This article sets out to answer the question “How is a man- intertwined with our identity journeys.
agement academic’s identity affected by sustained engage- The study emphasizes that academics who follow Rynes
ment with management practitioners?” To address this et al.’s (2001) injunctions to engage in effective intergroup
question, it first identified factors that can exacerbate and socialization with practitioners may find themselves drawn
create identity conflict in this context. These factors were into intense identity work. The potential for conflict occurs
specifically the strength of identification with existing insti- not simply between “two tribes on either side of a chasm” as
tution, the attractiveness of new referent group, and the Gulati (2007) suggests but within an individual management
perceived incommensurability of dual work identities. academic who seeks to build a bridge across that chasm. As
Second, it explored the experience of identity conflict. It described earlier, previous studies of the research–practice
highlighted multiple positive and negative experiences, divide have presented the worlds of research and practice as
which can occur alongside the ambivalent experiences asso- dichotomous and potentially irreconcilable (e.g., Kieser and
ciated with a repeated cycling between these two extremes. Leiner, 2009). Bartunek (2007) has challenged this perspec-
Finally, the article identified identity tactics that an individ- tive arguing that we should reframe the dichotomies of rigor
ual can deploy in seeking to resolve identity conflict. These versus relevance as tensions and dualities to be overcome
ranged from promoting mindfulness of the potential for through mutual appreciation. My study goes further than
identity conflict, to expanding our conceptualization of our this. It emphasizes that academics who seek to cross the
academic identity. Each of these themes concerning the fac- research–practice divide may not be able to resolve the ensu-
tors causing, the experiences ensuing, and the tactics for ing identity conflict but can instead attempt to reconcile it,
resolving identity conflict have been examined in detail in by accepting that the dialectical tension between their dual
the three discussion sections that followed the passages of work identities of researcher and practitioner represents a
autoethnographic analysis. central theme in their identity narrative.
By examining these identity-related themes, the study It is worth emphasizing that the current study has not
contributes to the nascent literature on the process of iden- specifically made the case for collaborative research between
tity work at work. In particular, it responds to Ibarra and researchers and practitioners, as Bartunek (2007), Mohrman
Barbulescu (2010) who emphasize the need for research et al. (2001), Rynes et al. (2001), and Van de Ven (2007)
about how individuals conduct identity work when they advocate. My experience was not a formal partnership bet-
deviate from socially scripted or highly institutionalized ween researchers and practitioners but a lone journey by one

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18 Journal of Management Inquiry XX(X)

individual between the worlds or research and practice. My The insights we gain and the mindfulness we develop in
interactions with practitioners inspired, informed, and the course of our identity journey will enable us to support
strengthened my research. It also offered me ample opportuni- many others as they engage in theirs.
ties to apply my research. But throughout it remained my
research. Acknowledgment
Finally, this study has highlighted the central role of aca- I am very grateful to Jean Bartunek, Sara Rynes, and Robin
demic socialization in constructing the practitioner world as Wensley for their encouragement and advice in the development of
“other” and in sustaining the research–practice divide. this article. I am also grateful to the members of the Cass Center for
Every time we emphasize the importance of publishing in Professional Service Firms for their valuable input. Finally, I very
“A” list journals rather than practitioner journals (to our much appreciate the insights and editorial input provided by Chris
doctoral students, at recruitment time, during tenure reviews, Quinn Trank and the anonymous reviewers.
and appraisal meetings), we reinforce the research–practice
divide through the process of academic socialization. The Declaration of Conflicting Interests
study acknowledges the potential for institutionally pre- The author(s) declared no potential conflicts of interest with
scribed change, as described by scholars such as Lorsch respect to the research, authorship, and/or publication of this
(2009), Pfeffer (2007), Rynes et al. (2001), Starkey et al. article.
(2009), Tushman and O’Reilly (2007), and Van de Ven and
Johnson (2006). However, it is sympathetic to Shapiro et al. Funding
(2007) who emphasize that “the perceived causes and solu- The author(s) received no financial support for the research,
tions involve us as well as our institutions” (p. 263). We are authorship, and/or publication of this article.
ultimately agents of our institutions and each of us must
choose whether to conform to institutionally prescribed Notes
norms or seek to subvert them. As Starkey et al. (2009) 1. I have anonymized the firm for reasons of commercial sensitiv-
argue, a “durable bridge between academics and practitio- ity and client confidentiality.
ners will not be constructed unless it has powerful champi- 2. A U.K.-specific academic title for a tenured academic, senior to
ons and sufficient numbers” (p. 552). an associate professor but below a full professor.
Final reflections. Previous studies have suggested that the
apparently incommensurable social identities of practitio- References
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and academics. Academy of Management Journal, 44, 340-355. Service Firms and Director of the Centre for Professional Service
Schön, D. A. (1991). The reflective practitioner: How professionals Firms at Cass Business School, London. She is currently engaged
think in action. London, England: Basic Books. in a study of leadership dynamics in professional service firms that
Shapiro, D., Kirkman, B., & Courtney, H. (2007). Perceived is funded by the Economic and Social Research Council (ESRC) of
causes and solutions of the translation problem in management Great Britain. More generally, her research focuses on how profes-
research. Academy of Management Journal, 50, 249-266. sionals and the firms they work within respond to and manage
Spry, T. (2001). Performing autoethnography: An embodied meth- change, including changing forms of governance, postmerger inte-
odological praxis. Qualitative Inquiry, 7, 706-732. gration, knowledge management initiatives, and the emergence of
Starkey, K., Hatchuel, A., & Tempest, S. (2009). Management new organizational identities. She has published extensively on
research and the new logics of discovery and engagement. these topics in leading academic journals and is on the editorial
Journal of Management Studies, 46, 547-558. boards of Organization Studies and Journal of Management
Susman, G., & Evered, R. (1978). An assessment of the scientific Studies. Prior to joining Cass Business School, she was at Oxford
merits of action research. Administrative Science Quarterly, 23, University for 10 years where she was a Fellow at St. Anne’s
582-603. College and a Reader at Saïd Business School. She has a PhD and
Sveningsson, S., & Alvesson, M. (2003). Managing managerial an MBA from the London Business School. Before becoming an
identities: Organizational fragmentation, discourse and identity academic, she worked as an investment banker and strategy
struggle. Human Relations, 56, 1163-1193. consultant.

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