Submitted by: Nitipriya Keot

Roll: 20PGDM028
Section- A
Topic- SWOT analysis of CODE4KIDS

About the Company

They have developed an immersive curriculum at Code4Kids in which students aged 8 to 15 are
stimulated by IT and robotics to learn coding. Students would be able to communicate with machines
using the languages of computers through learning to code. As everything around is modernizing,
these languages are becoming increasingly important. Each lesson comes with a short video of lesson
planning that gives teachers an introduction to the lesson and helps them to prepare a lesson.

They want to show children how malleable the world really is to show them what kind of possibilities
lie in front of them, which will allow them to plan a lesson in just 10 to20 minutes. Saving them a lot of
time in preparation. They strive to inspire these young students with our online
learning to have an innovative and problem-solving attitude, which they will need in their entire lives.
.
How Code4kids works:

This is the story of how we are on a quest to revolutionize the school classroom. Code4Kids is the
best way to upskill your teachers and introduce a full coding, robotics, and IT curriculum in your
classroom for ages 8-15 using real-world resources and content. A tale which began by mistake.
We have been collaborating with hundreds of schools to introduce coding, robotics and IT for the
past year.We've been blown away by the amazing teachers and schools we visit each week in
their junior school classroom and computer lab. We can barely keep up with the pace. Today, every week,
close to 10,000 students, aged 8 to 15, learn to code through our program. Today marks our
introduction to the public. The next move in our path to turn future generations into world class problem
solvers.
This is all coding and programming: people talk to machines in a machine lan

STRENGTH WEAKNESS

 The Management is highly

engaged in this.
 The Visibility into the hiring
needs  Limited success outside core
business
 Good Returns on Capital
Expenditure  Per day Days inventory is high
compare to the competitors 
  Technology greatly enhances 

  Strong distribution network

 Strategic of sourcing channels.
SWOT

OPPORTUNITIES THREATS

 From Overall reputation of the  Consistently increasing

company is an asset in the competitors within market.
marketplace.
 Rising pay level especially
 Superb Performance in New movements
Markets.
 Hanging consumer buying
behavior from online channel
 New customers from online
channel