NAME: RUMPA DAS

ROLL NO: 0120021

PGDM 20-22
TOPIC: 9 types of brand
The nine types, labelled by what characterizes or differentiates them the most:
1. Disruptive Brand — Challenges the current ways of doing things and
introduces new concepts that substantively change the market
2. Conscious Brand — Is on a mission to make a positive social or
environmental impact or enhance people’s quality of life
3. Service Brand — Consistently delivers high-quality customer care and
service
4. Innovative Brand — Consistently introduces advanced and breakthrough
products and technologies
5. Value Brand — Offers lower prices for basic quality
6. Performance Brand — Offers products that deliver superior performance
and dependability
7. Luxury Brand — Offers higher quality at higher price
8. Style Brand — Is differentiated through the way its products or services
look and feel, as much as or more than what they do
9. Experience Brand — Is differentiated through the experience it provides, as
much as or more than the product or service