“PROJECT EMBRACELET”

CORPORATE SOCIAL RESPONSIBILITY

Members:
GAÑALONGO, Christine Joy
MARIQUINA, Nerichelle
MATABUENA, Carmenrose
PANGILINAN, Remieanne
PEÑAFLOR, Monnette
ROBERTO, Jhuanna Marie
TORRES, Paulyn Gem

ABM12-1M
Prof. Rolette S. Gulapa
 CHAPTER 2

Corporate Social Responsibility Project

2.1 Type of CSR Initiative:

At Modernong Kultura Co., we aim to reach out for people to have positive impact
to communities in which we serve and operate. To go beyond what we can achieve in our
operations, we want to give opportunities and helping hands to less fortunate children
who are orphans. We intend to help them in discovering their full potential to our fullest
extent. Our company wants to embrace the orphans to give them comfort and there are
still people who want to embrace them despite of their fortune. Just like our bracelets,
want to make ties and be connected to the children and somehow put smiles on their
faces.

Modernong Kultura Co. is a place where we value our members to serve our
customers. We give our team members opportunities to grow themselves by providing
them programs to volunteer in and make an impact to our customers and to the
community where we are operating.

o General Donations

Our CSR project will involve “Revenue Sharing.” We will be donating 10% of our
company’s earnings for deserving causes. Specifically, these earnings will be given to
charities that help and support orphans. The orphanage we chose to help is the Hospicio
de San Jose located in San Miguel, Manila.

o Employee Volunteer Program

Aside from Revenue Sharing, we also want our employees to be involved in our
CSR Project. This project creates opportunities and incentives for our employees to
increase morale and engagement. The activities in this program will include fund
donations and seminars on how to create bracelets.

2.2 Related Literature

 Hospicio de San Jose was the first social welfare agency in the Philippines. It was
founded on October 1778 in which it caters more than three hundred people of varied
ages who are in need. Hospicio de San Jose has also been attending to the urgent need
of the indifferent and mental or physical handicapped. It also responds to the needs of
the poor for education (Cooper, 2015).

According to Junior Achievement (2009) summary report, there are ample

quantitative and qualitative studies that show that being a good corporate citizen can be
a benefit for a company’s bottom line. Research shows that there is a direct correlation
between active community outreach programs and increased revenues and customer
loyalty for businesses that engage in helping their communities.

On General Donations

It was revealed in different studies that charitable giving has an effect in the
emotional state of the giver and in their financing activity. Data from 200 big donors are
suggestive of the impact that taxes have on giving (Prince and File, 1994, as cited by Lise
Vesterlund). It was revealed in the study that “awareness of tax advantages” was ranked
the third most motivation for making charitable donations. In a research conducted by the
National Institutes of Health 2, participants who chose to donate a portion of $100 were
provided enjoyed activated pleasure centers in the brain. Although this experiment was
controlled and scientific, it did show that donating money simply makes you feel better,
which is something we can all benefit from (Robertson, 2015).

On Employee Volunteer Program

Going beyond donating money and resources, an area of specific interest to many
companies these days is that of Employee Volunteer Programs (EVPs). Unlike financial
donations and in-kind support, EVPs allow companies to foster a more personal link to
the community by sharing its human resources with organizations in need. As the
economy slows and nonprofit organizations struggle to provide services on smaller
budgets, volunteers become even more vital to the health of our nation’s communities. In
return for this help, companies benefit with more productive and satisfied employees, a
better bottom line and an improved standing in the community (Junior Achievement,
2009).

2.3 Scope, Target Group, and Duration of the Activity

The company strives to contribute social advancement by sharing revenues

through a project entitled Project EMBRACElet. It will be held in Hospicio de San Jose in
San Miguel, Manila on the 14th day of April 2018, from seven o’clock to eleven thirty in
the morning. The activities in this program will include seminars on how to create
bracelets using different materials and giving gifts to the orphans that will be led by the
company’s head managers and chosen volunteer employees.

Driven by our strong belief that every child must have the opportunity to learn and
know his or her full potential, the target group of this project will be those orphans aged
9-14 years old. The program will be a one-day activity that will probably last for about five
hours. However, the said one-day activity will be conducted quartly.

2.4 Program Proper

The table below shows the timeline of activity of this CSR project.

DAY ACTIVITY TIME

Proper coordination and collaboration
2 months prior to the with the administrators of our chosen
activity orphanage (Hospicio de San Jose) to
be able to conduct our CSR project.
Arrival of the volunteers at the activity
7:00 am
area
Preparation for the program 7:00 am – 8:00 am
April 14, 2018
Execution of the planned seminar
(Saturday) 8:00 am – 11:00 am
(Activity Proper)
Gift-giving for the orphans (Closing 11:00 am – 11:30
Program) am
This CSR project will be using the picture below to serve as the banner

This CSR project will also have its own logo provided by the picture below:

2.5 Budget Allocation

The table below shows the allocated budget for the CSR project.

Title Description Allocated Percentage

Budget
Materials for This will include all the needed PHP 475,200 20%
Bracelet materials for creating bracelets such
Making as different kinds of threads,
pendants, and locks.
Gifts This will cover all the expenses from PHP 594,000 25%
the gifts given to the orphans at the
end of the activity
Honorarium This will cover the incentives for the PHP 237,600 10%
volunteer employees as well as the
speaker who will facilitate the talk in
the seminar.
Transportation This will cover the expenses for the PHP 118,800 5%
Expense transportation of the volunteer
employees to the venue.
 Preparatory This will cover all the expenses from PHP 831,600 35%
Expense planning and preparation of the
activities.
Miscellaneous This will cover all the unforeseen PHP 118,800 5%
Expense expenses as well as the other
expenses for the said activity.
TOTAL PHP 2,376,000 100%

Allocated budget for the CSR Project will be divided into six sections with different
percentages. First is the materials for bracelet making with PHP 475,200, 20% of the
allocated budget. This will include all the needed materials for creating bracelets during
the seminar such as different kinds of threads, pendants and locks. Next is for the gifts to
be given to the orphans with PHP 594,000, making up 25% of the allocated budget.
Another is the honorarium with PHP 237,600, 10% of the allocated budget. This will cover
the incentives for the volunteer employees as well as the speaker who will facilitate the
talk in the seminar. Fourth is transportation expense with PHP 118,800, 5% of the
allocated budget. This will cover the expenses for the transportation of the volunteer
employees to the venue. Fifth is preparatory expense with PHP 831,600, 35% of the
allocated budget. This section has the highest amount of money allocated. It will cover all
the expenses from planning and preparation of the activities. Last is miscellaneous
expense with PHP 118,800, 5% of the allocated budget. This will cover all the unforeseen
expenses as well as the other expenses for the said activity. Overall, Modernong Kultura
Co. has an accumulated budget of PHP 2,376,000 for the CSR Project.

2.6 CSR Initiative Assessment

The feedback form will be used to evaluate the Project EMBRACElet. The
answers and suggestions of the respondents will be used to enhance the said project.
Suggestions and comments given by the respondents will be considered for the next
execution of the project. The administration of the feedback form will be after the
seminar.
Modernong Kultura Co.
Feedback Form – Project EMBRACElet
Date:
To enhance our project, it is necessary for us
to know your insights regarding our program:
Feedback Form – Project EMBRACElet
Petsa:
Para sa ikauunlad ng aming proyekto,
mahalaga na malaman namin ang inyong
mga pahayag ukol sa aming programa:

Comfortability and cleanliness of the activity Kaginhawaan at kalinisan ng pinagdausan:

area: o Nakapaginhawa/napakalinis
o Excellent o Maginhawa/malinis
o Very Good o Kahit papaano ay maginhawa/malinis
o Good o Hindi maginhawa/malinis
o Average o Iba pa (pakitukoy):______________
o Poor
Madaling malapitan ang aming mga
Volunteer employees’ approachability and empleyado:
pleasantness: o Sobrang daling malapitan
o Excellent o Madaling malapitan
o Very Good o Kahit papaano ay malapitan
o Good o Hindi malalapitan
o Average o Iba pa (pakitukoy):______________
o Poor
Antas ng pagkakuntento na iyong natanggap
The level of satisfaction after the program: pagkatapos ng programa:
o Excellent o Sobrang taas
o Very Good o Mataas
o Good o Bahagyang mataas
o Average o Mababa
o Poor o Sobrang mababa

Significance of the lessons in the seminar: Kahalagahan ng mga leksyong natutunan sa

o Very High seminar:
o High o Sobrang mahalaga
o Average o Mahalaga
o Low o Bahagyang mahalaga
o Very Low o Hindi mahalaga
o Iba pa (pakitukoy):______________
Overall outcome of the project:
o Excellent Pangkalahatang resulta ng proyekto:
o Very Good o Sobrang maganda
o Good o Maganda
o Average o Bahagyang maganda
o Poor o Hindi maganda

Suggestions/Comments: Karagdagang kumento/suhestiyon:

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Modernong Kultura Co.
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