● Step #1: Pinpoint the Audience of Your Infographic

Defining the audience for your infographic is easy if you’re creating one for your
brand or product. You have probably already done the work to know who your
audience is and who you create content for. On the other hand, if this infographic is
meant for another audience, you need to clearly define who it’s for. By knowing who
your audience is, it’s easier to decide on the tone for the copy, the dimensions of the
infographic and the colors used for the design. For example, is your audience mostly
on Instagram? Then your infographic should probably be square. Does your
audience do a lot of Pinterest scrolling? Then your infographic should be Pinterest
ready.

● Step #2: Define the Goal of Your Infographic

What do you want to achieve with your infographic? Is the purpose to educate,
entertain or show results of a survey? Or is it something else? Knowing the goal of
your infographic helps you word the copy, pick the right design elements and set the
tone for the entire visual.

● Step #3: Choose a Topic for Your Infographic

Will you be showcasing the services of your company? Do you want to visualize the
information from a blog post? Defining the topic of an infographic is similar to
defining a theme for a story. It gives the whole thing a backbone and something to
hold on to.

*It is important to plan out what information you want to present to your
audience so that you are prepared and also so that you don’t leave out
any important information as well.*