University of the East – Caloocan

105 Samson Road, Caloocan City

“A study: Effect of Implementing the Usage of Reusable

Plastic Cup to Milk tea consumers in Concepcion,
Malabon City”

In partial Fulfillment of the Requirement for Research Project

Submitted by:

Alarcon, Niña Carmela L.

Cruz, Jhomielyn E.

De Belen, Mathew Anthony M.

Ordoña, Samantha Julia F.

Papilla, Jezrel Ian D.

Parica, Jay A.

Walet, Dharnicah Jean J.

ABM 12 – 5

Submitted to:
Mrs. Bricilda Guevarra
 CHAPTER I
The Problem and It’s Background

Introduction

The milk was first commonly known in England, Canada, Scotland, and
Hong Kong. It was followed by the other countries after it becomes popular; one
of it was the Philippines. It is a new entrant in the Philippine market. As we all
know the Filipinos are more favor in coffee rather than teas but milk tea
successfully captured the interest and attention of this generation. The milk tea
craze continues to grow in the Philippines as a result of the rapid expansion of
selling milk tea. The milk tea industry is a popular trend for millennials and also
for adults who loves or like sweet drinks. Milk tea has Different variations of
flavor that will suit the costumers’ taste they prefer. It is a relatively a milder
beverage than coffee, it has an after taste that is not as distinct as its counterpart
and that is one of the reasons why industry continue to prosper. Milk tea shops are
currently the most popular hang-out places for people along with cafes. Time flies
very fast, in just a blink time change drastically, it’s no different to people. They
want to socialize more and the perfect place for it is the milk tea shop because of
its cool and calm environment. While milk tea industry is moving forward
because of being popular and successful the problem is the milk tea cups that is
using by the shops can benefits the green environment? As we all know the cups
that they are using is plastic cups or disposable cups. People are not aware of what
it may cost to our mother Earth, but there are now some milk tea shops
implementing a recyclable cup that they can use again. For example the Macao
Imperial Tea, they are using NO5 PP which is thermoplastic polymer. A type of
plastic that can be reused since it has a high resistance to heat and acts as a barrier
to moisture. (Angel Ong, 2019)
Background of the Study

The term ‘waste’ means different types of waste such as food waste,
packaging waste, manufacturing waste, etc. Globally, some countries have
experienced dramatic population increases during the last decade and this is
continuing with the increasing influx of populations year by year. Countries’
environments are greatly affected by the increased population putting enormous
pressure on limited resources and infrastructure. For example, North America
produces a high amount of waste. This is because of the developed lifestyle,
which leads to consumption of a large quantity of goods (Marincovic et al.).

Countries become unable to deal with this population increase because of

lack of technologies, economic crises, weak laws and policy, and poor social
awareness about the issue. Waste in general has threatened the survival of humans
and most types of plants and animals, as well as throttling all the natural resources
that are necessary for human existence. As a consequence, public concern has
been raised over waste and pollution problems (Williams).

In The Green Book: The Everyday Guide to Saving the Planet One Simple
Step at a Time (Rogers and Kostigen), waste reduction was Identified as one of
the most important and basic principles of environmental sustainability. Delaney
and Madigan (2014) argued their book Beyond Sustainability: A Thriving
Environment that human beings have several philosophical and ethical reasons to
make sustainability a priority. The book also suggested that switching to reusable
containers and recycling in general may be the key to waste reduction worldwide.
In a waste characterization case done by Taghizadeh et al. (2012) at the
University Of Tabriz, Iran, They identified reusable cups as one of the best ways
to reduce the amount of plastic waste generated, which comprised majority of
overall waste. “

The Philippines currently stands as one of the world’s worst contributors

to plastic pollution. Most of that may come from plastic bags and sachets but the
amount of plastic straws, utensils, and cups we use is no small matter, either”
(Zulueta, 2019). Plastic takes more than 400 years to degrade, so most of it still
exists in some form. Only 12% has been incinerated (Parker, 2018). With more
than 8 trillion pieces of plastic dumped in the world’s ocean each year, and 91%
of plastic going un-recycled, the business of recycling is a huge market
opportunity (Sherriff, 2019).

The researchers is conducting this study to know the effect of

implementing the usage of reusable plastic cups to milk tea consumers in
Concepcion, Malabon City and how it will affect the consumers. The researchers
also want to know how the milk tea shops can be environmental friendly and
avoid plastic waste problem by implementing reusable plastic cups.
Objectives

 To lessen the plastic waste in our environment.

 To know the factors that can affect the society by using a lot of plastic.
 To know the effect of the usage of reusable plastic cup.

Statement of the Problem

This study aims to determine the effect of the usage of reusable plastic cup
to milk tea consumers in Concepcion, Malabon City. This study aspires to answer
the following questions:

Sub-Problem

1. What are the effects of reusable plastic cup to milk tea consumers in
Concepcion, Malabon City?
2. How these affect the milk tea consumer?
3. What is the impact of the usage of reusable plastic cup to milk tea
consumers?

Hypothesis

There is no direct effect in implementing the usage of reusable plastic cups

in Concepcion, Malabon City.
Scope and Delimitations

This study focuses on the effect of the usage od reusable plastic cup to milk
tea consumers on Concepcion, Malabon City, this study also aims to know what
could be the impact of using reusable plastic cup in the society of Concepcion,
Malabon City. This study will have a total of 50 respondents for the survey
questionnaires.

This paper will also have its limitation. This study is only for the milk tea
consumers in Concepcion, Malabon City. This study will not only show the effect
of the usage of reusable plastic cup, this paper might also show how these impacts
affect the milk tea consumers in Concepcion, Malabon City.
Significance of the Study

The significance of the study in the research paper is about the “Effect of
Implementing the usage of reusable plastic cup to milk tea consumers in
Concepcion, Malabon City”. The study could be a great contribution for the
following entries:

To the students - This study can help the students gain knowledge about
the usage of reusable plastic cups.

To the consumers - This research aims to get the attention of the

consumers who drink milk tea to buy their own reusable plastic cups to lessen the
waste of the plastic.

To the business owners - This study can help the business owners why
they need to innovate their plastic cups.

To the future researcher - This research aims to help the future

researchers to have an idea on their study about the effect of the usage of reusable
plastic cup to milk tea consumers.

To the researchers – This study will help the researchers gain more
knowledge about their paper.
 CHAPTER II
Framework of the Study

Related Studies

Local Studies

According to Ramirez, et al. (2014) The findings strengthen the idea that
the real source of ideas is generally customer oriented when it comes to the
generation of new product ideas. This strategy is consistent with the marketing
concept which states that for a business to have profitable operations, it must take
into great consideration the customers. A business exists because of the customers
to be served and must be satisfied through tailored marketing offers.

According to Ang, et al. (2012) The study was conducted to specifically

determine the marketing strategies among the selected established food chains in
Cagayan de Oro City, first is in terms of: market mix, market segmentation,
market attractiveness. Second, the competencies among the selected established
food chains in terms of: core competencies, distinctive competencies, and
potential competitive advantage. Lastly, the significant relationships between the
competencies and marketing strategies among the selected established food
chains. In dealing the data gathered, weighted mean was employed in determining
the marketing strategies and competencies. Pearson product moment correlation
was used to test the significant relationships between the marketing strategies and
competencies among the selected established food chains. From the findings, it
can be said that the selected established food chains employ variety of marketing
strategies. In terms of marketing competencies, some of these food chains showed
a high level of competence since they are using marketing tools and strategies that
would attract more customers.
 According to Banuelos and Tamayo (2016) The researcher adopted
descriptive research method to identify the level of awareness on the operational
services, the marketing strategies used at the port, and the problems experienced
in marketing the Batangas Container Terminal. Findings showed that the port
users and clients are aware of the operational services provided by Philippine
Ports Authority and Asian Terminals, Inc.; while the marketing strategies
employed by Philippine Ports Authority and Asian Terminals, Inc. is effective.
The study also revealed the three leading problems encountered by the ports users
and clients such as: the insufficient number of cargo handling equipment, the
inefficient cargo handling services, and the very slow turn-around time in
withdrawal of cargoes. Only the effectiveness of marketing strategies shows
significant relationship. This means that the more the respondents are aware of the
services, the more the effective the marketing strategies are implemented.

The most effective marketing strategy being practiced by Midnight

Mercato was their free entrance and also that they provide free
entertainment like live bands. A word of mouth has also a big contribution
why customers patronize Midnight Mercato. They attract foreign customers
using their strategy of making different cuisine from different country with
Filipino taste (Ibañez,2013).

The most notable among the problems in marketing management of the

small and medium businesses in Western Tarlac is low price, followed by
unresponsiveness of the products to customer needs, no customer, high
promotional cost, stiff competition, and declining demand because of the presence
of many firms and continuous increase in prices of products. Also, he concluded
the retailing businesses in Tarlac are more of self-organized and are not being
controlled by bigger organization such as main branch or Mother Company. They
have good strategies when it comes to providing products to the customers. The
businesses are also more of “customers and business center” because they
purchase goods in large quantities for their customers and for their concerned with
inventory control because that is one of the factors that determine their costs
(Soriano, 2008).

Foreign Studies

According to the study of Adesola (2013), that marketing strategies

(product, place, price, packaging, and after sales service) were significantly
independent and joint predictors of business performance. However, the study
discovered that the promotion has no effect to the business performance. SME
operators should produce quality products; charge competitive prices, position
appropriately, use attractive package for the product, engage in after sales service
and provide other distinctive functional benefits to consumers.

According to the study of Jenkins (2015), marketing strategies like

designing and redesigning products could help small business executives sustain
competitive advantage and increase profit. The study confirms that small business
executives should implement different marketing strategies because they do not
have resources compared to large business executives. They should also decrease
their marketing costs through word of mouth and social media marketing.
Offering additional products and promoting employee involvement are marketing
profitability strategies that an independent owner can use.

According to the study of Katchova and Woods (2011), food cooperatives

uses several approaches to promote local products, including farmer photos and
stories, food sampling, newsletters and social media.

According to the study of Mramba (2015), there are different marketing

communication strategies used by street food vendors such as word of mouth,
personal selling, and point of sales display, price reduction, free product
technique, and place location. The study discovered that the marketing
communication strategies used by street food vendors are relatively simple as
compared to the strategies used by large business. The choice of these marketing
communications is based on the amount of capital invested by street food vendors
and the level of business education.

According to Sathana (2018), they suggested five major strategies such as

competitive marketing strategy, relationship marketing strategy, social network
marketing strategy, related diversification and green marketing strategy which can
be used for the development of Small and Medium Enterprises. These strategies
can also be used as a guide to foothold the nation towards the emerging market.
The findings of competitive marketing strategy can be applied to take competitive
advantage of Small and Medium Enterprises.
 Related Literatures

Local Literatures

According to Feliciano (2015) if you improve your marketing

program, you will develop much better marketing strategies. It means that if you
use your leadership skills and other skills in selling you will attract more
customers and they will be loyal to you as their seller. It only means that if you
satisfy your customer they will always buy the product or food that you are
selling.

According to San Juan (2017) both marketers and consumers are shifting
into green products and services because of the impact of growing awareness in
global warming, non-biodegradable solid-waste and harmful impact of the
pollutants. As the restaurant managers/owners in Zamboanga City use the green
strategies, owners utilize chemicals or cleansers do not harm the environment in
the food establishment. Corporate social obligation is the central purpose behind
embracing green systems. Restaurant owners or managers believed that they have
administrative commitment to make a move to ensure and improve the welfare of
the society and enthusiasm of the association. Green strategies enable the eatery
to obtain a green reputation and brand image. In terms of difficulties, the
restaurant owners hold that green techniques that require an innovation, which
requires an interest in an innovative work.

According to The Manila Times (2018) the continuous rapid evolving E-

commerce is positively affecting customers because checking status or uploading
pictures can be a digital marketing tool. A lot of customers are using their phones
to purchase something online so social media can be used as a marketing place for
sellers and customers. It can be used as a marketing strategy by the sellers so it
will be more time efficient for both the seller and the customer. It also made the
transaction of seller and customer easier because having transaction online will
lead to a door to door shipment of the item that will be ordered.
 According to iFranchise Philippines (2018) there are many ways of
strengthening your marketing strategy like having a website it is very helpful
because customers can access your products in a few clicks. Connecting with
social media influencers can help too because as influencers they can influence
people to buy your product. Creating video advertisements can also help because
people may see the advertisement video and they may need or your product so
they will decide to buy. Aside from the three marketing strategy you can also use
E-Mail marketing or E-mail blasting, Search Engine optimization (SEO) and
Social media optimization (SMO).

Foreign Literature

Marketing strategy is a promoting technique that lies at the

conceptual heart of the field of strategic marketing and is fundamental to the
practice of advertising. It is also the region in which huge numbers of most
pressing current challenges recognized by the marketers and CMOs emerge. The
study reveals significant difficulties to marketing strategy research and it also
uncover various opportunities for creating significant and exceptionally applicable
new marketing knowledge (Morgan et al, 2018).

According to Bang, et al. (2015) the distinction among rising and

developed market, study shows the requirement for various ways to deal with
marketing in developing markets. All countries within emerging markets don’t
have comparable degree of product penetration and utilization. Accordingly, it
isn’t right to expect that developing markets are undiscovered and under-served
across the product categories. The components in combined effect of varying
degree of product penetration and utilization distinguishes four strategic
alternatives for marketing in emerging markets. Marketers should pick a suitable
mix of strategies for essential and specific interest creation in developing markets.

According to Amran, et al. (2015) Business operations have been severely

impacted by the increasing frequency and intensity of extreme climate conditions
affecting economic development. Public pressure has been directed at businesses
to build resilient and sustainable operations, especially in ASEAN countries,
whose delicate natural environments make them among the most vulnerable to
climate change. Generally, ASEAN organizations knew about environmental
change, and focused on strategies of eco-friendliness and greenhouse gas
emissions reduction. Despite the fact that not many organizations incorporated
environmental change into their business system, there are a few elements (top
managerial staff with universal experience, organizational slack, and nation
impact) that influence ASEAN environmental change business strategy.

According to Saif, et al. (2016) Marketing strategy represents a key

element of success for organizations. Through marketing strategy implementation
firms employ scarce resources through marketing capabilities in order to achieve
the set goals and targets. The marketing strategy adaptation is important in the
sense it can separate the marketing mix elements to be standardized in the
international market. In the 4Ps of the marketing strategy, a company should
constantly developing new products in consideration of product life cycle (PLC).
A marketing strategy that is successfully implemented impacts all types of firm
performances, that is, sales, financial and customer company performance. The
standardization of international marketing strategy with the company performance
encompasses not only the external and internal antecedent factors that influences
the decision and the outcomes of these decisions, but also the influence of the
marketing strategy on decisions of international marketing strategy and company
performance.

According to Gabrielsson, et al. (2012) the marketing strategies of

companies originating in small and open economies as they expand into foreign
markets distinguished in two major globalization paths, contrasts them with
traditional internationalizes, and describes their characteristics. The foreign
expansion path, foreign business experience, and external globalization pressure
have an impact on the selection of marketing strategies. The fit between these
contextual factors and standardization of marketing strategy has a positive effect
on the performance. The importance of foreign expansion paths in the selection of
marketing strategies has important implications for both academicians and
practitioners in the field of international marketing.
Theoretical Framework

This study is based on Woodruff and Gradial’s theory, the customer value
theory. Customer value refers to the economic value of the customer’s
relationship with the firm. This study approaches the topic of customer value for
measuring, managing, and maximizing customer contributions by proposing a
customer valuation theory (CVT) based on economic principles that conceptualize
the generation of value from customers to firms. The author reviews the
established economic theories for valuing investor assets and draws a comparison
to valuing customer contributions. Furthermore, the authors recognizes the
differences in the guiding principles between valuing stocks and valuing
customers in proposing CVT. Woodruff and Gradial discusses the concept of
customer lifetime value (CLV) as the metric that can provide a reliable, forward-
looking estimate of direct customer value. In addition, economic models to
estimate CLV, ways to manage CLV using portfolio management principles, and
strategies to maximize CLV are discussed in detail. The authors extends the
customer value concept by discussing ways that a customer can add value to the
firm indirectly through incentivized referrals, social media influence, and
feedback. Finally, the benefits of CVT to multiple constituencies are offered.

Research theory of consumer is necessary. In a narrow sense, consumer

only refers to the actual consumption of consumer data which refer to various
actions that consumers takes for the demand and dispose of consumer goods, but
also includes a serious of complex processes, such as the obtain of consumption
revenue. This theory assumes that consumers will tend to a recent center that can
provide goods or services. In real life, purchase decision-makers, buyers, users of
the same goods or services may be the same individual, also may be different. In
order to earn more profits enterprises should firstly need to understand that
consumers are how to acquire products and services.
Conceptual Framework
Input
• Demographic profile of the
respondents (must be a
customer in malabon
conception who loves to buy
and drink milk tea)
• Age
• Gender
Process
• Conducting Survey-Questionnaire to
the selected respondents
• Gathering Data
• Analyzing and Interpreting data
• Statistical treatment of Data
Output
• A study: Effect of Implementing
the Usage of Reusable Plastic
Cup to Milk tea consumers in
Concepcion, Malabon City

• The effects of implementing

the usage of reusable plastic
cups to the owner, customers
and to the environment
 CHAPTER III

Research Design

This chapter briefly presents the different methods and procedures used by
the researchers in doing this study. It consists of the research design, population
of samples, the research instrument used in the collection and gathering of data as
well as the statistical tool used in processing and analyzing the data.

Research Locale

The research was conducted at Concepcion Malabon City. The researchFes

distributed the questionnaires in Milktea shops near Concepcion Malabon City

Source of Data

Research used the quantitative type of data to understand the problem by looking
the result in existing population. Researchers use the internet and the books from
the library to find some information that researchers needed in their study, and
also before the researchers put it in their study they clarify first if the information
is credible and reliable. The researchers also gave an acknowledgement or credits
to the owners for having their works as a information

Research Design

This study utilized the descriptive method that helps examine and identify
the problems. It helps the researchers find more appropriate course of action to
take to provide a solution to the problem. Descriptive method was used because
the questionnaire is descriptive in nature that determines the effects of using
reusable plastic cup to milk tea consumers in Concepcion, Malabon City.
Analyzing the effects will result and help the consumers and shops to adapt the
usage of reusable plastic cup.
Population of sample

In this study, the respondents are the students or their loyal consumers of
the milk tea shop it consist of 50 respondents, should be 50 students or 50
consumers in Concepcion, Malabon city. The researchers used simple random
sampling to have an equal chance in picking members of the target population

Research Instrument

The instrument that have used in this study was a set of questionnaire that
was prepared by the researchers. The researchers used a survey-questionnaire as
the primary instrument for collecting data. It is one of the useful instruments we
could use in our study since it is efficient way to gather the information.

The questions contained are based on the information gathered in the

relevant study and literature and on the purpose on the study. The consumers of
milk tea shops in Concepcion, Malabon City are the target respondents. The
profiling section is about the identity of the respondents such as name, age,
gender, and status while the survey is about the respondent’s views of the study
problem. We made sure that our questionnaire has clear and concise questions
which helped us to get more valid results for our study.

Data Gathering Procedure

The pre-testing of our questionnaire happened inside the milk tea shops in
Concepcion, Malaboon City. The survey was conducted in the afternoon to gather
more respondents since classes were over. The final survey was conducted the
day after we improved our questions, it happened on the milk tea shops in
Concepcion, Malabon City with supposed to 50 respondents, it can be male or
female, all of the 50 respondents made it to our final survey.
Data Analysis Procedure

This study is to interpret the data. The researchers will employ the
following statistical treatment. Percentage, is the tool that is need to be use to
interpret the data. Percentage employs to determine percentage distribution of
personal related variables of the respondents and the frequency counts. The
researchers will randomly pick 50 from 13,311 people due to time construct.

N
Formula: n=
1+ Ne2

Given: N = sample size

Population = 13,311

Margin of Errors (e) = 0.05 or 5%

13,311
n= 2
1+ ( 13,311 ) (0.05)

13,311
n=
1+ ( 13,311 ) (0.0025)

13,311
n= = 388 people
34.28

Limit of Data Verbal Description

3.25 – 3.99 Strongly Agree

2.50 – 3.24 Agree

1.75 – 2.49 Disagree

1.00 – 1.74 Strongly Disagree

 CHAPTER IV

PRESENTATION, ANALYSIS AND

INTERPRETATION OF DATA

This chapter looks after the presentation, analysis and

interpretation of data gathered by the researchers. It is presented in tables
following the arrangement of the particular research problem regarding of
the effects of implementing the usage of the reusable plastic cup to milk
tea consumers in Concepcion, Malabon City.

Demographic Profile of the Respondents

1. What is the socio-demographic profile of the respondents in

terms of their sex?

Distribution of the Respondents According to sex

80%
70%
60%
50%
40%
72%
30%
20%
28%
10%
0%
Male Female

Figure 4.1 Distribution of Respondents According to sex.

 Figure shows the distribution of respondents according to sex.
Twenty-eight percent (28%) are a male which is equivalent to 14 and
seventy-two percent (72%) are females which is equivalent to 36.

Presentation of Data

1. Do you like milk tea?

100%
90%
80%
70%
60%
50%
92%
40%
30%
20%
10%
8%
0%
Yes No

Figure 4.1. Milk tea

Figure shows that forty-six or ninety-two percent (46 or 92%)

answered “Yes” and four or eight percent (4 or 8%) answered “No” out of
50 respondents. The result claims that 46 out of 50 respondents liked milk
tea.
 70%

60%

50%

40%

30% 62%

20%
32%
10%
6%
0%
Always Sometimes Never

2. How often do you buy milk tea?

Figure 4.2. Buying milk tea

Figure shows that thirty-on or sixty-two percent (31 or 62%) of the

respondents answered “Always” buy milk tea, sixteen or thirty-two percent
(16 or 32%) answered “Sometimes” and three or six percent (3 or 6%)
only answered “Never”.
 1. Do you think using reusable plastic cup makes your time
consume?

6%
24%
26% Strongly Agree
Agree
Disagree
Strongly Disagree

44%

Figure 4.1. Using Reusable Plastic cup can Consume Time.

Figure 4.1 illustrates that out of fifty (50) respondents, twelve or

twenty-four percent (12 or 24%) answered “Strongly Agree”. Twenty-two
or forty-four percent (22 or 44%) answered “Agree” while thirteen or
twenty-six percent (13 or 26%) answered “Disagree” and three or six
percent (3 or 6%) answered “Strongly Disagree”.

SA A D SD Weighted Verbal
Mean
(4) (3) (2) (1) Mean Description
Consume
12 22 13 3 2.86 Agree
s time
The result claims that most of the respondents agreed that using
reusable plastic cups consumes their time. The mean score is 2.86 that
falls in “Agree” in the limit of index.

Table 4.1 Tally Sheet of Data for consuming their time.

 2. Does buying milk tea would save you money?

8%

Strongly Agree
Agree
Disagree
Strongly Disagree

92%

Figure 4.2. Saving Money

Figure 4.2 illustrates that out of fifty (50) respondents, zero percent
(0%) answered “Strongly Agree”, zero percent (0%) answered “Agree”
while four or eight percent (4 or 8%) answered “Disagree” and forty-six or
ninety-two (46 or 92%) answered “Strongly Disagree”.

SA A D SD Weighted Verbal
Mean
(4) (3) (2) (1) Mean Description
Saving Strongly
0 0 4 46 1.08
money Disagree
The result claims that most of the respondents strongly disagreed that
buying milk tea would save their money. The mean score is 1.08 that falls
in “Strongly Disagree” in the limit of index

Table 4.2 Tally Sheet of Data for saving their money.

3. Do you agree that using reusable plastic cup would attract

consumers to buy milk tea?
 10%

36% Strongly Agree

22% Agree
Disagree
Strongly Disagree

32%

Figure 4.3. Attract Other Consumers

Figure 4.3 illustrates that out of fifty (50) respondents, eighteen or

thirty-six percent (18 or 36%) answered “Strongly Agree”, sixteen or thirty-
two percent (16 or 32%) answered “Agree” while twelve or twenty-four
percent (12 or 24%) answered “Disagree” and five or ten percent (% or
10%) answered “Strongly Disagree”.

SA A D SD Weighted Verbal
Mean
(4) (3) (2) (1) Mean Description
Attract
Strongly
Consumer 18 16 11 5 2.94
Agree
s
The result claims that most of the respondents strongly agreed that using
reusable plastic cups would attract consumers. The mean score is 2.94
that falls in “Strongly agree” in the limit of index

Table 4.3 Tally Sheet of Data of attract consumers

 8%
20% 34% Strongly Agree
Agree
Disagree
Strongly Disagree
38%

4. Will consumers be satisfied to use reusable plastic cup when

buying milk tea?

Figure 4.4. Satisfied the Milk Tea Consumers

Figure 4.4 illustrates that out of fifty (50) respondents, seventeen

or thirty-six percent (17 or 36%) answered “Strongly Agree”, nineteen or
thirty-eight percent (19 or 38%) answered “Agree” while ten or twenty
percent (10 or 20%) answered “Disagree” and four or eight percent (4 or
8%) answered “Strongly Disagree”.

SA A D SD Weighted Verbal
Mean
(4) (3) (2) (1) Mean Description
Satisfied
the milk
17 19 10 4 2.98 Agree
tea
consumers
 The result claims that most of the respondents agreed that using
reusable plastic cups would satisfied the milk tea consumers. The mean
score is 2.98 that falls in “agree” in the limit of index

Table 4.4 Tally Sheet of Data for satisfied milk tea consumers

5. Is using reusable plastic cup inconvenient to consumers when

buying milk tea?

6%
12%
38% Strongly Agree
Agree
Disagree
Strongly Disagree
44%

Figure 4.5. Inconvenient to Milk Tea Consumers

Figure 4.5 illustrates that out of fifty (50) respondents, three or six
percent (3 or 6%) of them responded “Strongly Agree”, six or twelve
percent (6 or 12%) responded “Agree while twenty-two or forty-four
percent (22 or 44%) responded “Disagree” and nineteen or thirty-eight
percent (19 or 38%) responded “Strongly Disagree”.

SA A D SD Weighted Verbal
Mean
(4) (3) (2) (1) Mean Description
 Inconvenient
3 6 22 19 1.86 Disagree
to consumers
The result claims that most of the respondents disagreed that
using reusable plastic cup is inconvenient to consumers when buying milk
tea. The mean score is 1.86 that falls in “disagree” in the limit of index

Table 4.5 Tally Sheet of Data of inconvenient to consumers

6. Do you agree that it’s better to use the reusable plastic cup on
milk tea shops?

8%

21% 35% Strongly Agree

Agree
Disagree
Strongly Disagree

37%

Figure 4.6. Reusable Plastic Cup on Milk Tea Shops

Figure 4.6 illustrates that out of fifty (50) respondents, eleven or

twenty-two percent (17 or 36%) of them responded “Strongly Agree”,
nineteen or thirty-eight percent (19 or 38%) responded “Agree” while
sixteen or thirty-six percent (10 or 36%) responded “Disagree” and four or
eight percent (4 or 8%) responded “Strongly Disagree”.

SA A D SD Weighted Verbal
Mean
(4) (3) (2) (1) Mean Description

Reusable 17 19 10 4 2.98 Agree

 plastic cups
on milk tea
shops
The result claims that most of the respondents agreed that it’s
better to use reusable plastic cups on milk tea shops. The mean score is
2.98 that falls in “Agree” in the limit of index.

Table 4.6 Tally Sheet of Data for reusable plastic cups on milk tea shops

7. Do you think we really need to use reusable plastic cup to save

our environment?

8%

20% 34% Strongly Agree

Agree
Disagree
Strongly Disagree

38%

Figure 4.7. Reusable Plastic Cup to Save Our Environment

Figure 4.7 illustrates that out of fifty (50) respondents, Fifty two
percent (52%) or 26 respondents answered strongly agree. Forty percent
(40%) or 20 respondents answered agree. Eight percent (8%) or 4
respondents answered disagree and zero percent (0%) or 0 respondents
answered on strongly disagree.

SA A D SD Mea Weighted Verbal

(4) (3) (2) (1) n Mean Description

Reusable 26 20 4 0 3.44 Strongly

 plastic cup to
save our Agree
environment
The result claims that most of the respondents strongly agreed
that we need to use reusable plastic cup to save our environment. The
mean score is 3.44 that falls in “Strongly Agree” in the limit of index.

Table 4.7 Tally Sheet of Data for reusable plastic cup to save environment

10%

18% Strongly Agree

42% Agree
Disagree
Strongly Disagree
30%

8. Do you think using reusable plastic cup would prevent

consumers in buying milk tea?

Figure 4.8. Prevent Consumers in Buying Milk Tea

Figure 4.8 illustrates that out of (50) respondents, ten percent

(10%) or 5 respondents answered strongly agree. Eighteen percent (18%)
or 9 respondents answered agree. Thirty percent (30%) or 15 respondents
answered disagree and Forty-two percent (42%) or 21 respondents
answered strongly disagree.

The result claims that most of the respondents strongly disagreed

that using reusable plastic cup would prevent consumers in buying milk
tea. The mean score is 1.96 that falls in “Strongly Disagree” in the limit of
index.
 SA A D SD Weighted Verbal
Mean
(4) (3) (2) (1) Mean Description
Prevent
consumers in Strongly
5 9 15 21 1.96
buying milk Disagree
tea
Table 4.8 Tally Sheet of Data in preventing consumers in buying milk tea.

9. Do you think that reusable plastic cup should be promoted to

use?

8%
16% Strongly Agree
Agree
51%
Disagree
Strongly Disagree
25%

Figure 4.9. Should be promoted

Figure 4.9 Illustrates that out of fifty (50) respondents, twenty-five

(25 or 50%) of them answered “Strongly Agree”, thirteen (13 or 26%) of
them answered “Agree”, eight (8 or 16%) of them answered “Disagree”
and four (4 or 8%) responded “Strongly Disagree”.

SA A D SD Weighted Verbal
Mean
(4) (3) (2) (1) Mean Description

Should be Strongly
25 13 8 4 2.94
Promoted Agree
 The result claims that most of the respondents strongly agreed that
reusable plastic cup should be promoted to use. The mean score is 2.94
that falls in “Strongly Agree” in the limit of index.

Table 4.9 Tally Sheet of Data that reusable plastic cups should be
promoted.

10. Do you think using reusable plastic cup would have a big
impact to consumers that would lead to other business to
implement the usage of reusable plastic cup?

14%
34% Strongly Agree
12% Agree
Disagree
Strongly Disagree
40%

Figure 4.10. Implement the Usage of Reusable Plastic Cup

Figure 4.10 illustrates that out of fifty (50) respondents, seventeen

(17 or 34%) of them answered “Strongly Agree”, twenty (20 or 40%) of
them answered “Agree”, six (6 or 12%) of them answered “Disagree” and
seven (7 or 14%) responded “Strongly Disagree”.

The result claims that most of the respondents agreed to implement

the usage of reusable plastic cup. The mean score is 3.18 that falls in
“Agree” in the limit of index.

SA A D SD Weighted Verbal
Mean
(4) (3) (2) (1) Mean Description

Implement
17 20 6 7 3.18 Agree
the usage of
 reusable
plastic cup
Table 4.10 Tally Sheet of Data of implementing the usage of reusable
plastic cup.
 TALLY SHEETS OF DATA
SA A D SD Weighted Verbal
Mean
(4) (3) (2) (1) Mean Description

4 18 23 5 2.42 Disagree

28 19 2 1 3.48 Agree

20 21 8 1 3.20 Agree

18 26 5 1 3.22 Agree

4 21 17 8 2.42 Agree
Strongly
28 13 5 4 3.30
Agree
Strongly
33 15 1 2 3.58
Agree
17 14 11 8 2.80 Agree
Strongly
26 20 3 1 3.42
Agree
Strongly
29 17 3 1 3.54
Agree
3.138 Agree
Table 4.11 Tally Sheet of Data

A. Overall Data
 Limit of Data Verbal Description

3.25 – 3.99 Strongly Agree

2.50 – 3.24 Agree

1.75 – 2.49 Disagree

1.00 – 1.74 Strongly Disagree

Table 4.12 Limit of Index and Verbal Description of Weighted Mean

Analysis

Null Hypothesis 1:

Ho: There is a significant effect of implementing the

usage of the reusable plastic cup to milk tea consumers in Concepcion,
Malabon City.

From 3.25-3.99 which falls under the strong agree mark meaning, majority
of the respondents strongly agree to the statements that supporting the
implementation of the usage of reusable plastic cups. With Majority of
weighted mean and verbal description of strongly agree. Researchers
concluded that implementing the usage of reusable plastic cup to milk tea
consumers in Concepcion, Malabon City. In this case, our first null
hypothesis is not rejected because it doesn’t contradict the interpretation
and findings based on the data collected by the researchers.

Chapter V
SUMMARY OF FINDINGS, CONCLUSION AND
RECOMMENDATION

Summary of Findings

In the participation of milktea consumer in Concepcion Malabon City, the

surveys show that reusable plastic cups helps to lessen the time consumed in

buying milk tea and also will prevent them from throwing their trash everywhere.

The objective of our study is to know how this implementation will serve as an

environmental-friendly solution to our environmental crisis. On the other hand,

based on our findings, this study helps the customers and owners of milk tea

shops to be educated regarding the implementation of reusable plastic cups.

Additionally, it will also lessen the waste in our environment.

Conclusion
Statement of the Problem

This study aims to determine the effect of the usage of reusable plastic cup

to milk tea consumers in Concepcion, Malabon City. This study aspires to answer

the following questions:

Sub-Problem

1. What are the effects of reusable plastic cup to milk tea consumers

in Concepcion, Malabon City?

2. How these affect the milk tea consumer?

3. What is the impact of the usage of reusable plastic cup to milk tea

consumers?

This research focuses on the Effects of Implementing the Usage of

Reusable Plastic Cups in Concepcion, Malabon City. The primary data were

collected randomly by distributing survey questionnaires to a total of 50

respondents. We, therefore, conclude that most of the Milk tea consumer in

Malabon Concepcion agreed that implementing reusable plastic cups mostly

attract customers to buy milk tea because this will help in saving our environment.

The impact of implementing the usage of reusable plastic cups pushes us to lessen

the usage of plastic cups that may cause pollution and waste to our environment.
Recommendation

The conclusion of this study will highly benefit the following:

To the students. The result of our knowledge can help the students to give them a

glimpse of knowledge and ideas regarding the implementation of reusable plastic

cups and how reusable plastic cups help our environment.

For the future researchers. Our future researchers will benefit through using our

research for educational purposes regarding the said topic. It could help them and

also give them information regarding the implementation of reusable plastic cups,

as well as using this as their reference for their future research or study.

To the businesses. They should implement using reusable plastic cups rather than

using disposable ones to preserve our environment. Their customers will benefit

to this implementation once they give discounts or promos if and only if they used

or brought a reusable cup. To attract their future customers, they must put a

signage to their front stores to be able to give them awareness regarding the

advantage of using reusable plastic cups.

APPENDICES
 University of the East Caloocan
Basic Education Department
Accountancy, Business and Management (ABM) Strand

Statement of the Problem

This study aims to determine the effect of the usage of reusable
plastic cups to milk tea consumers in Concepcion, Malabon City. This
study aspires to answer the following questions:

1. What are the effects of reusable plastic cups to milk tea consumers in
Concepcion, Malabon City?
2. How these affect the milk tea consumers?
3. What is the impact of the usage of reusable plastic cup to milk tea
consumers?

Dear Respondents,

Good day! Our team is conducting a research entitled "A study:

Effects of implementing the usage of the reusable plastic cup to milk tea
consumers in Concepcion, Malabon City". We, the students of ABM 12-5
are requesting for your full cooperation and honesty in answering the
questionnaire that is required in our research paper.

Thank you and have a nice day!

Direction: Please choose your level of agreement or disagreement with

each statement. Please put a "√" check in the box provided below.

Name (Optional): Sex:

1. What type of plastic cup do you prefer when drinking milk tea?
Disposable Plastic Cups
Reusable Cups
Effects of Reusable Plastic Strongly Agree Disagre Strongly
Cups Agree (3) e Disagree
(4) (2) (1)
1. The use of reusable plastic
cups is time-consuming.
2. Buying milk tea gives
customers satisfaction.
3. Implementing reusable
plastic cups attract consumers
to buy milk tea.
4. Consumers are satisfied to
use reusable plastic cups when
buying milk tea.
5. Using reusable plastic cups
prevent consumers to buy milk
tea.
Impacts of the usage of Strongly Agree Disagre Strongly
reusable plastic cups Agree (3) e (2) Disagree
(4) (1)
1. Reusable plastic cups are
better than disposable plastic
cups for milk tea shops.
2. Implementing reusable
plastic cups helps us save our
environment.
3. Reusable plastic cups gives
inconvenience to customers
when buying milk tea.
4. Reusable plastic cups should
be implemented to the public.
5. Reusable plastic cups has
an impact to the consumers
that will lead other businesses
to implement the usage of
reusable plastic cups.
BIBLIOGRAPHY
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The Japan times. (2019). Pathways to tackling the plastic waste problem
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FnB Report. (2019). Filipinos rank second highest bubble tea drinkers in
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20190502/

Ahmed B. Babader. (2015). Effective waste management by enhancing

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0c103b786a27.pdf

Bong Sarmiento. (2018). Plastic trash from ‘sachet economy’ boom

chokes Philippine seas retrieved from
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economy-boom-chokes-philippine-seas/?
 fbclid=IwAR2eMcwrzTDfL6vMtkUaX7MK-HD1-
1JNWCNe1d7PnHxuJ2tYIYPoboYwey0

CURRICULUM VITAE

Jillian Chryz V. Peña

Personal Information

Birthdate
October 26, 2001

Birthplace
Tondo , Manila

Age
17 years old Contact
Information
#Int 1 A. Luna st. Brgy.
Religion
Concepcion , Malabon City
Roman Catholic
09198258034
Mother’s name Occupation Jillchryz17@gmail.com
Chyndie V. Peña Housewife

Father’s name Occupation

Jonathan T. Peña Government’s Employee

Education

Elementary
 Immaculate Conception Parochial School

High School
 Immaculate Conception Parochial School
 University of the East-Caloocan 2018-present
Jillian Chryz Peña