BRAND MANUAL

LET’S GIVE BACK TO EARTH

CONTENTS
ABOUT THE BRAND 1-2
FINAL LOGO 3-4
SIZING 5-6
COLORS 7-8
TYPEFACE 9-10
DONT’S 11-12
LETTERHEAD 13-14
TAGS 15-16
VISITING CARD 17-18
PACKAGING 19-20
STAMP 21-22
CORPORATE GIFTS 23-26
 ABOUT THE
BRAND

1
 .L.B.G.T.E. is a sustainable fashion brand
founded in 2018 by Mehar Mann. It believes in
making sustainable clothes by recycling and
upcycling old unconventional materials that
would not decompose naturally.

The company is not only inspired by

sustaining the environment but also
sustaining the society. .L.B.G.T.E. is inspired by
the LGBTQ+ community from where it gets it
abbreviation. It aims to provide employment
to the members of the LGBTQ+ community
who are often seen as the outcasts and are
discarded by the society.

Our company just doesn’t believe in

sustaining the environment but
sustaining humanity.

2
 FINAL LOGO

3
4
 SIZING

MINIMUM SIZE: 3CM x 5cm

5
6
 COLORS

The colors used in the logo are inspired by the

colors of the LGBTQ+ community.
These colors can also be used as a secondary
symbol for the brand.

7
TWO COLOR VARIATION

8
 KELSON SANS BOLD
The quick brown fox jumps over the lazy dog.

KELSON SANS REGULAR

The quick brown fox jumps over the lazy dog.

KELSON SANS LIGHT

The quick brown fox jumps over the lazy dog.

KELSON SANS BOLD ITALIC

The quick brown fox jumps over the lazy dog.

KELSON SANS REGULAR ITALIC

The quick brown fox jumps over the lazy dog.

KELSON SANS LIGHT ITALIC

The quick brown fox jumps over the lazy dog.

FONT SIZE
HEADING- 60-72pt
SUBHEADING- 24-36pt
BODY- 12-18pt

9
 TYPEFACE
Kelson sans is the company’s primary
typeface. It’s a clean, modern sans-serif
typeface that works well for display copy,
body text, and everything in between.

10
 Don’t change
the propertion
of the font

Don’t tilt the

logo

DON

11
Don’t change
the color
arrangement

Don’t remove
a color

T’S

12
 LETTERHEAD

13
14
15
PRICE TAG

16
 VISITING CARD

17
18
19
The template will be printed twice and attached
together to form a bag
The top part will be detatchable and can be
used as a clothes hanger by the customer.

PACKAGING

20
 STAMP

21
22
 CORPORATE
GIFTS

23
RECYCLED LEATHER NOTEBOOKS

24
 STICKERS AND POSTERS

25
CUSTOMIZED TAPE

26
MEHAR MANN