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    Question: (Practicing International Management Case BT in Loc

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    Martinah Ross Codera
    1. The first mover advantage includes gaining available resources, customer loyalty, and brand recognition before competitors enter the market. However, first movers also face challenges like heavy spending to open new markets and uncertainty around a new market's success. 2. For BT, specific disadvantages as the first mover include not fully building out their fiber network, poor internet connections, high infrastructure costs, and not reaching all parts of cities. Regulators may also implement policies to help smaller competitors.

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    Question: (Practicing International Management Case BT in Loc

    Uploaded by

    Martinah Ross Codera
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    1. The first mover advantage includes gaining available resources, customer loyalty, and brand recognition before competitors enter the market. However, first movers also face challenges like heavy spending to open new markets and uncertainty around a new market's success. 2. For BT, specific disadvantages as the first mover include not fully building out their fiber network, poor internet connections, high infrastructure costs, and not reaching all parts of cities. Regulators may also implement policies to help smaller competitors.

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    1. The first mover advantage includes gaining available resources, customer loyalty, and brand recognition before competitors enter the market. However, first movers also face challenges like heavy spending to open new markets and uncertainty around a new market's success. 2. For BT, specific disadvantages as the first mover include not fully building out their fiber network, poor internet connections, high infrastructure costs, and not reaching all parts of cities. Regulators may also implement policies to help smaller competitors.

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    15 views1 page

    Question: (Practicing International Management Case BT in Loc

    Uploaded by

    Martinah Ross Codera
    1. The first mover advantage includes gaining available resources, customer loyalty, and brand recognition before competitors enter the market. However, first movers also face challenges like heavy spending to open new markets and uncertainty around a new market's success. 2. For BT, specific disadvantages as the first mover include not fully building out their fiber network, poor internet connections, high infrastructure costs, and not reaching all parts of cities. Regulators may also implement policies to help smaller competitors.

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    1.The following are some of the advantage and disadvantage of


    being the first mover in the industry.

    =Now we will discuss the advantages are:

    #the company which is a first mover regardless of their field


    can gain all the available resources before any
    other company gets
    in.

    #the first mover can easily gain customer loyalty and provide
    services that were not available before.

    #creating first impression can result in brand recognition.

    #they also have the comfort of modifying their services to the


    consumer need while the computers would
    still be developing.

    #a company that is a first mover can quickly of a quality


    product ,build relationships, secure key contract
    before any other
    company competes.

    =Now we will discuss the disadvantages are:

    #first was always have the challenge of entering developing


    success whereas a following company can
    take them as an example and
    follow their steps.

    #the first movers would have to spend heavily to open their


    market and could be resistance to change or
    invest in new
    technologies. #another risk of first mover is uncertainty that this
    newly created market would
    be successful and could have the
    potential of monetary failure.

    *The most important thing for company's success in everything


    would be because of its people as the
    services are provided and
    consumed simultaneously the buyers impression about the provider is
    based on
    the experience it has during its interaction with the
    company at time the purchase experience of a product
    can be
    unpleasant but its performance would be pleasing which may result
    in repeated purchase does the
    most important thing as well as
    obstacle for a company operating internationally would be to train
    its on
    fly to provide the best possible service to its buyers.

    Reason for beauty to lose small competitors:

    -BT is yet to build fibre network or has poor connection.

    -they also face the risk ofcom,the industry regulator we can put
    new measure to help rival network builder.

    -The cost of BT's fibre infrastructure is also considered to be


    very high.

    -still BT has not reached to the inner part of the city.

    Thank you hope my answer will help you!!

    Comment

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