Submitted to,

Kohinur Akter
Course Instructor
Subject: BUS-203 (Business Environment)
BBS Department
BRAC University.

Presented by,
Mirza Zillur Rahman-09104139
Sanjana Zaman-09104164
Shankha Nil dey-09304165
Letter of Transmittal

06 December, 2010
Kohinur Akter
Course Instructor, BUS-203 (Business Environment)
BRAC University
66, Mohakhali, Dhaka - 1212

Dear Madam,
With due respect and regards here is the report that we were due to complete as part of
our Business Environment (BUS-203) course work. We are truly thankful to our respected
course instructor Kohinur Akter, BRAC Business School for assigning us to do such a course
work through which we have learned many things which will help us in the future course of
work.
With this we are submitting the term paper for your perusal.

Sincerely Yours,
Sanjana Zaman (09104164) --------------------------
Shankha Nil dey (09304165) --------------------------
Mirza Zillur Rahman(09104139) --------------------------
 Acknowledgement

 First of all we are graceful to almighty Allah for giving us the power to finish our
term paper with a well established way and at a perfect or schedule time period. To
make a report it needs a lot of information, effort, link, members’ coordination and
so on. The main purpose of this report is to analyze factors & environment of an
industry which is called industry analysis.

 We are thankful to our respected teacher Kohinur Akter, lecturer, BBS department,
BRAC University. She was so familiar with us about how to collect data, she explains
us how should be the acknowledgement and recommendation and their necessity.
Moreover she helps us how to overcome from the obstacles of this report.

Finally we would like to give thanks to our well wishers.

 Executive Summary

 In this paper we have analyzed the telecommunication industry and have made
some recommendations that we believe would contribute to the further growth and
expansion of the industry. Each of the sections mentioned assumes an in-depth
analysis. For example, we have discussed about the threat to entry to the
telecommunication market by evaluating expected retaliation, entry deterring
prices etc. Moreover, the strength and weaknesses of the major competitors have
been identified, while we have delved into the strategic perspectives that they
pursue.

 In other perspectives, we have distinguished the very characteristics of the industry,

including products and markets, and identified the industry size and growth on the
basis of historical information and future projections. Then Porter's five forces
theory has been applied to the industry structure to better understand the barriers
to entry, potential entrants, threat from the substitute products, bargaining power
of the suppliers as well as of customers; also current success factors have been
explored here. We have also included the diversification of telecommunication
industries and finally end up with some of the recommendations.
 Table of content
Content Page no.
Chapter-01: Introduction 1
1.1 Industry Organization ……………………………………………………………………….…….1
1.2 Origin of the report………………………………………………………………………………….2
1.3 Objective of the report……………………………………………………………………………..2
1.4 Scope………………………………………………………………………………………………………3
1.5 Limitations……………………………………………………………………………………..………..3

Chapter-02: Structural Determinants of the Intensity of Competition 4

2.1 Threat to entry………………………………………………………………………………….…….4
2.1.1 Barriers to entry………………………………………………………………...5
2.1.2 Expected retaliation………………………………………………………..…..8
2.1.3 Entry deterring price……………………………………………………..……8
2.1.4 Properties of entry barriers…….……………………………………….….8
2.2 Intensity of Rivalry among Existing Competitors……………………………………....9
2.2.1 Shifting rivalry……………………………………………………………..……10
2.2.2 Exit & entry barriers……………………………………………………….…11
2.3 Pressure from substitute products……………………………………………………….…12
2.4 Bargaining power of buyers…………………………………………………………………....13
2.4.1 Altering buying power………………………………………………….……....14
2.5 Bargaining power of suppliers………………………………………………………………...14
2.6 Government barrier……………………………………………………………………………..…15

Chapter-03: Structural Analysis and Competitive Strategy 16

3.1 Strength & weakness……………………………………………………………………………....16
3.2 Positioning……………………………………………………………………………………………..16
3.3 Influence the balance………………………………………………………………………………17
Chapter-04: Structural Analysis and Diversification Strategy 18
Chapter-05: Conclusion 19
Chapter-06: Recommendation 20