TESLA

BUSINESS TO BUSINESS (B2B)

Submitted To:
Prof Prakash Pandit
Submitted By:
Medha Sur
(20BSP3117)
 TABLE OF CONTENTS
Sr Topic Pg
No. No.
ABSTRACT
LITERATURE
REVIEW
 ABSTRACT:
Today, containers transport approximately 25% of dry seaborne trade (by weight)
and close to 100% of everyday goods such as televisions, toys, and clothing. The
remainder is typically unpackaged bulk cargo such as crude oil, coal or grain,
carried by large bulk ships. The size of the global container shipping market is
166bn USD, with container liners carrying almost two billion tons of cargo
annually. The industry is expected to grow at a modest 1- 3% until 2022. Fintech,
Telecoms and Cyber Security all currently hog the B2B marketing limelight
because they're industries which contain a host of innovative and rapidly-evolving
businesses that all constantly have new things to shout about. Shipping is about to
become the most exciting industry in B2B marketing!
The shipping industry is the backbone of the global economy, carrying 90% of
global trade and moving 95% of the goods that people use every day. Shipping is
now a rapidly changing sector, fuelled by innovation, technological change and a
shift in the attitudes of its leaders.
The “A P Moller – Maersk” group is the largest container ship operator and
supply vessel operator in the world since 1996. “Maersk Line” offers a truly
global network of containerization and services providing shipping solutions for
cargo imports and exports. Maersk Line India is the leading Container Shipping
Line in the region with footprints across 16 offices and close to 400 employees
covering all major locations and cargo hubs. “Maersk’s” activities are organized
in different business segments, they are container shipping and related activities,
A P Mollar terminal, tankers, offshore and other shipping activities.
This Project will take through various aspects of the company, which helped it to
become a world-wide success. For instance it will reflect various marketing
strategies which helped the business understand and expand such as SWOT
analysis, TOWS matrix, Porter’s Five Forces, Marketing Mix, VRIO analysis, etc.
LITERATURE REVIEW / COMPANY
INTRODUCTION:
A.P. Møller – Mærsk A/S, also known
as simply Maersk, is a Danish
integrated shipping company, active in
ocean and inland freight transportation
and associated services, such as supply
chain management and port operation.
Maersk’s origins date back to 1904 in
the Danish town of Svendborg, when A.P. Møller and his father Peter Mærsk
Møller founded Dampskibsselskabet Svendborg. From the very beginning, the
company was truly global.
When Maersk Line began operations in 1928, the first route was from Baltimore,
USA to various Asian ports via the Panama Canal. When container adoption rates
increased, Mærsk Mc-Kinney Møller (A.P. Møller’s son) made an important
decision in 1973 to invest in Maersk’s containerization, followed by
the first order of containers in 1975.
Consistent growth between 1975 and the mid-
2000s has made Maersk the world’s largest
container shipping company, the sixth largest
port operator and a major integrated container
transport and logistics company. Today,
Maersk employs around 70,000 employees
across 900 offices in 130 countries. It
operates a fleet of 710 ships serving 67,000
customers.
Maersk is a public company listed on the Copenhagen stock exchange, but the
family ownership continues to have a major influence on the company’s values
 Mission:

Our values are the foundation of our company’s success. They guide our decisions
and our relationships with customers, partners, suppliers, employees and society
in general. By living these values, we work in unison to achieve our strategic
imperatives. In addition, as an organization we abide by strict ethical guidelines.

Vision:
Core Values:
"The basic principle is that people can trust us."
Constant Care: Take care of today, actively prepare for tomorrow. What
it means as a core value: Forward thinking, planning and execution. Being
informed, innovative and seeking out new ideas. Looking for changes in
the environment.
Humbleness: Listen, learn, share, and give space to others. What it means
as a core value: Showing trust and giving empowerment. Having an
attitude of continuous learning. Never underestimating our competitors or
other stakeholders.

SOLUTIONS OFFERED
& CUSTOMERS
7
Financial Performance:

Board of Directors:
BUSINESS
MODEL:
COMPETITORS:
MARKET SIZE
AND MARKET
SHARE:

STPD:
MARKET
STRATEGY:
SWOT
ANALYSIS:
WEIGHTED SWOT /
TOWS MATRIX
 PORTER’S FIVE
FORCE MODEL:
PESTEL ANALYSIS:
COMPETITOR
ANALYSIS
Marketing Mix:
VRIO ANALYSIS:
PORTER’S GENERIC
GROWTH
STRATEGIES
COMPETITIVE
ADVANTAGE:
SUSTAINABILITY
STRATEGY
CONCLUSION
BIBLIOGRAPGHY