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  • Social Media Content Calendar Template

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    Stephanie Skinfill
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    Over two weeks, a social media campaign was run across Instagram to announce the launch of a new podcast and blog called "The View From Stephanie's Room". Teaser posts and questions were used to build anticipation. On the second Friday, a final announcement post revealed the launch of the podcast and blog, with a link provided in the Instagram bio.

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    Over two weeks, a social media campaign was run across Instagram to announce the launch of a new podcast and blog called "The View From Stephanie's Room". Teaser posts and questions were used to build anticipation. On the second Friday, a final announcement post revealed the launch of the podcast and blog, with a link provided in the Instagram bio.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    316 views1 page

    Social Media Content Calendar Template

    Uploaded by

    Stephanie Skinfill
    Over two weeks, a social media campaign was run across Instagram to announce the launch of a new podcast and blog called "The View From Stephanie's Room". Teaser posts and questions were used to build anticipation. On the second Friday, a final announcement post revealed the launch of the podcast and blog, with a link provided in the Instagram bio.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    DATE TIME CONTENT

    SOCIAL NETWORK (MONTH/DAY/YEAR) (PST) TYPE TOPIC SOCIAL COPY NOTES


    WEEK 1: MONDAY 05/24/2021
    New Announcement coming soon!
    INSTAGRAM 7:00:00 PM STORY Announcement Stay tuned for hints. #TellYourFriends :) Black background/lavender toned text
    WEEK 1: TUESDAY 05/25/2021
    New Post #TellYourFriends Repost of Original Image.
    INSTAGRAM 7:00:00 PM STORY New Post #TVFSR #TheViewFromStephaniesRoom Cover post with "New Post" gif and various relatable gifs.
    ORIGINAL The View From Stephanie's Room #TellYourFriends
    5:00:00 PM IMAGE Logo #TVFSR #TheViewFromStephaniesRoom #Hint1 Website Logo
    WEEK 1: WEDNESDAY 05/26/2021
    INSTAGRAM 6:00:00 PM STORY Question What do you think is coming? Use "Questions" Feature
    6:00 PM - 8:00 PM STORY Responses (Respond to people's response to question) #TellYourFriends Have Website Logo as Background
    WEEK 1: THURSDAY 05/27/2021
    Something is coming tomorrow! #TellYourFriends Website Logo with relatable gifs
    INSTAGRAM 7:00:00 PM STORY Teaser #TheViewFromStephaniesRoom #TVFSR #Hint2 and intro to podcast music playing.
    ORIGINAL Something is coming tomorrow! #TellYourFriends Website Logo
    7:00:00 PM IMAGE Teaser #TheViewFromStephaniesRoom #TVFSR #Hint2 and intro to podcast music playing.
    WEEK 1: FRIDAY 05/28/2021
    Sneak Peek… #TellYourFriends Repost Curated Content with Audio
    INSTAGRAM 7:30:00 PM STORY Podcast #TheViewFromStephaniesRoom #ComingSoon #TVFSR Playing and "Sneak Peek" gifs
    CURATED Sneak Peek… #TellYourFriends Image of Logo with Audio
    7:30:00 PM CONTENT Podcast #TheViewFromStephaniesRoom #ComingSoon #TVFSR Snippet of Podcast Playing
    WEEK 2: MONDAY 05/31/2021
    INSTAGRAM 6:00:00 PM STORY Question Have you figured it out? Use "Questions" Feature
    6:00 PM - 8:00 PM STORY Responses (Respond to people's response to question) #TellYourFriends Have Website Logo as Background
    WEEK 2: TUESDAY 06/01/2021
    The Big Reveal Tomorrow! #TellYourFriends Website Logo with relatable gifs
    INSTAGRAM 7:00:00 PM STORY Teaser #TheViewFromStephaniesRoom #TVFSR #Hint3 and intro to podcast music playing.
    ORIGINAL The Big Reveal Tomorrow! #TellYourFriends Website Logo
    7:00:00 PM IMAGE Teaser #TheViewFromStephaniesRoom #TVFSR #Hint3 and intro to podcast music playing.
    WEEK 2: WEDNESDAY 06/02/2021
    Coming this Friday June 4th,
    The View From Stephanie's Room! #TellYourFriends Repost of Original Image.
    INSTAGRAM 7:00:00 PM STORY New Post #TVFSR #Blog #Podcast #June4th #WordPress "Coming Soon" gif and various relatable gifs.
    Coming this Friday June 4th,
    ORIGINAL The View From Stephanie's Room! #TellYourFriends
    7:00:00 PM IMAGE Announcement #TVFSR #Blog #Podcast #June4th #WordPress Image of Website's Homepage
    WEEK 2: THURSDAY 06/03/2021
    Tomorrow is the Big Day! #TellYourFriends Video of Stephanie recording podcast
    INSTAGRAM 7:00:00 PM STORY New Post #TheViewFromStephaniesRoom #TVFSR #Podcast #Blog with intro music playing in background
    ORIGINAL Tomorrow is the Big Day! #TellYourFriends Image of Stephanie while recording podcast
    7:00:00 PM IMAGE Big Day #TheViewFromStephaniesRoom #TVFSR #Podcast #Blog and sitting in front of a computer/laptop.
    WEEK 2: FRIDAY 06/04/2021
    New Post #TellYourFriends Repost of Original Image.
    INSTAGRAM 8:00:00 PM STORY New Post #TVFSR #TheViewFromStephaniesRoom Cover post with "New Post" gif and various relatable gifs.
    The View From Stephanie's Room, 60 second snippet of podcast playing with
    CURATED a Personal Blog and Podcast, link in bio. #TellYourFriends :) website video preview playing in the background
    7:00:00 PM CONTENT Announcement #TheViewFromStephaniesRoom #TVFSR #Podcast #Blog and Stephanie recording podcast.

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