I, here would like to make McDonald’s as an example which is an American fast food company, founded

in 1940 as a restaurant in the United States and how McDonald’s Incorporated organisation and strategy
to enter the Indian markets.

McDonald’s is a very well known for its non-vegetarian meals specially for burgers. So, it was quite
onerous for McDonald’s to enter the Indian market as a large proportion of the Indians are vegetarians.
The following mention are the strategies that McDonald’s adapted to rule the Indian Fast food market.

1. A whole transformation of the menu:

McDonald’s started in India first by serving the vegetarian meals knowing that greater percentage of
people are vegetarians. However, after some years they understood this wasn’t the right approach and
started offering both vegetarian and non-vegetarian menus. Two different sections, staff and utensils for
cooking both the mills. They had to take the Indian culture into consideration, any chance they have has
failed to do so it would have destroyed their reputation globally. The introduction of happy meals in
2003 did the trick of attracting huge number of customers and teenagers. McDonald’s very well knew
how to target its customers.

2. Suitable pricing strategy:

The company had lower down the prices of its products to suit the People from every working-class in
India. As a larger portion of the working-class falls under lower and middle incomes, it wasn’t
McDonald’s objective posting their prices to solve the matching needs of every customer. It helps
facilitate the consumes from the low income families to enter the company‘s restaurant and have tasty
and affordable mails. A major target of McDonald’s college blocks and changed its prices and menu
according to them.

3. Critical training of employs:

When McDonald’s entered India the employees were given a very critical job training at Indonesia. The
directors from the globe work together to train them in the needed domains. And every restaurant had
a staff of 40-60 people. Staff during the training made to interact with the customers and satisfy them in
their every visit. Even the willing to upgrade their skills percent overseas for training.

4.Developing the supply chain:

Over the world, McDonald’s has strongly felt in the fabrication of close not relationship with their
suppliers and this one they had done in India too. In the way, McDonald’s encourage entrepreneurship
in India by introducing the local suppliers to its global suppliers. This relationship involved the transfer
modern food processing technology, thus creating an amelioration in the quality of food they serve and
moreover help creating state of the art facilities for manufacturing in India. This ultimately led to the
‘cold chain’
5. Building the brand:

McDonald’s had built its habitation in India as a family restaurant that prohibited smoking as well as
serving alcohol within the premises of its restaurant. The results seem to be very clear Thai condo sales.
Then set its foot in advertising with its first commercial or the soft-spoken. This research concluded that
the Indians were very unaware of the quality of food served by the a company. The company then
started to campaign was the customer with the quality of food this song. All these efforts and
campaigning spread the word like a Throughout Indian and success of McDonald’s enjoy in India today is
all very much in front of our eyes.