Team Name Year

1 2 3 4 5
Sales Volume (S) 7000 8000 9000 10000 11000
Vision/ Mission Market Share (S) 12 12.2 12.5 13 13.5
Sales Revenue (S) 2.2 billion 2.5 Billion 2.8 Billion 3.2 Billion 3.8 Billion
T1 (Q) T1 (Q) T1 (Q) T1 (Q) T2 (Q)
U
T2 (Q) T2 (Q) T2 (Q) T2 (Q) T3 (Q)
Sales/ Product Mix T1 (Q) T1 (Q) T1 (Q) T1 (Q) T1 (Q)
A
(Quantity) T2 (Q) T2 (Q) T2 (Q) T3 (Q) T3 (Q)
T1 (Q) T1 (Q) T1 (Q) T1 (Q) T2 (Q)
E
T2 (Q) T2 (Q) T2 (Q) T2 (Q) T4 (Q)
U - T1 CLP CLP CLP CLP
U - T2 DP DP DP DP CLP
U - T3 DP
U - T4
A - T1 CLP CLP CLP CLP CLP
Competitive Strategy A - T2 DP DP DP
to be adopted A - T3 BLP BLP
A - T4
E - T1 CLP CLP CLP CLP
E - T2 DP DP DP DP DP
E - T3
E - T4 BD
U - T1 6 8 9 10 -
U - T2 2 4 6 8 9
U - T3 - - - - 6
U - T4 - - - - -
A - T1 6 8 9 10 10
Features to be A - T2 2 4 6 - -
adopted A - T3 - - - 4 6
A - T4 - - - - -
E - T1 6 8 9 10
E - T2 2 4 6 8 9
E - T3 - - - - -
E - T4 - - - - 2
T1 Available - - - -
R&D Technology T2 Buy - - - -
Development Road
Map T3 In-House In-House In-House Available -
T4 - - - In-House Available
Buy 4
T1 Develop 1 Develop 1 Complete -
Develop
Buy 2 2
R&D Features T2 Develop 2 Develop 2 Develop 1 Develop 1
Development Road Develop 2 Buy 3
Map T3 - - - Develop 2
Develop 1 Buy 1
T4 - - - -
Develop 2
Production Capacity U 12 12 12 12 12
Road Map
Production Capacity
Road Map A 0 0 2 4 6
U - In House T1, T2 T1, T2 T1, T2 T1, T2 T2
U - Contract - T3 T4
Production Road Map
A - In House - T1 T1 T1
A - Contract T2 T2 T2 T3 T3
Year
6 7 8 9 10
12000 13000 14000 15000 16000
14 14.5 14.7 15 15.5
4.2 Billion 5 Billion 5.6 Billion 7 Billion 8.5 Billion
T2 (Q) T2 (Q) T2 (Q) T2 (Q) T2 (Q)
T3 (Q) T3 (Q) T3 (Q) T3 (Q) T3 (Q)
T1 (Q) T1 (Q) T1 (Q) T1 (Q) T1 (Q)
T3 (Q) T3 (Q) T3 (Q) T3 (Q) T3 (Q)
T2 (Q) T2 (Q) T2 (Q) T2 (Q) T2 (Q)
T4 (Q) T4 (Q) T4 (Q) T4 (Q) T4 (Q)

CLP CLP CLP CLP CLP

DP DP CLP CLP CLP

CLP CLP CLP CLP CLP

BLP BLP BLP BLP BLP

DP DP DP DP DP

BD BD BD BD BD
- - - - -
10 10 10 10 10
8 9 10 10 10
- - - - -
10 10 10 10 10
- - - - -
8 9 10 10 10
- - - - -

10 10 10 10 10
- - - - -
4 6 8 10 10
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
Complete - - - -
Develop 2 Develop 2 Complete - -
Develop 2 Develop 2 Develop 2 Complete -
12 12 12 12 12
8 10 12 12 12
T2 T2 T2 T2 T2
T4 T4 T4 T4 T4
T1 T1 T1 T1 T1
T3 T3 T3 T3 T3
Remarks

S - Strategized

Sum of all Q should add up to the "Sales Volume" mentioned in Row 3

BCL - Broad Cost Leader

BD - Broad Differentiation
CLP - Cost Leader with a Product Focus
DP - Differentiation with a Product Focus
NCL - Niche Cost Leader
ND - Niche Differentiation
 Year
1 2 3 4 5 6 7 8 9
Sales Volume (S) 7000 8000 9000 10000 11000 12000 13000 14000 15000
Vision/ Mission Sales Volume (F) 19295
(Strategized before Sales Volume (A) 9343
starting game,
Forecasted/ Estimated Market Share (S)
12 12.2 12.5 13 13.5 14 14.5 14.7 15
while taking decisions Market Share (F)
for each round, and
finally Achieved after Market Share (A)
Results were declared Sales Revenue (S) 2.2 billion 2.5 Billion 2.8 Billion 3.2 Billion 3.8 Billion 4.2 Billion 5 Billion 5.6 Billion 7 Billion
for each round
Sales Revenue (F)
Sales Revenue (A)
T1 (Q) T1 (Q) T1 (Q) T1 (Q) T2 (Q) T2 (Q) T2 (Q) T2 (Q) T2 (Q)
U (S)
T2 (Q) T2 (Q) T2 (Q) T2 (Q) T3 (Q) T3 (Q) T3 (Q) T3 (Q) T3 (Q)

U (A)

T1 (Q) T1 (Q) T1 (Q) T1 (Q) T1 (Q) T1 (Q) T1 (Q) T1 (Q) T1 (Q)

A (S)
T2 (Q) T2 (Q) T2 (Q) T3 (Q) T3 (Q) T3 (Q) T3 (Q) T3 (Q) T3 (Q)
Product Mix
A (A)

T1 (Q) T1 (Q) T1 (Q) T1 (Q) T2 (Q) T2 (Q) T2 (Q) T2 (Q) T2 (Q)

E (S)
T2 (Q) T2 (Q) T2 (Q) T2 (Q) T4 (Q) T4 (Q) T4 (Q) T4 (Q) T4 (Q)

E (A)

U - T1 (S) CLP CLP CLP CLP 0 0 0 0 0

U - T1 (A) CLP
U - T2 (S) DP DP DP DP CLP CLP CLP CLP CLP
U - T2 (A)
U - T3 (S) 0 0 0 0 DP DP DP CLP CLP
U - T3 (A)
U - T4 (S) 0 0 0 0 0 0 0 0 0
U - T4 (A)
A - T1 (S) CLP CLP CLP CLP CLP CLP CLP CLP CLP
A - T1 (A)
Competitive Strategy
formulated before
playing the game and
adopted in each round
while taking decisions
 Competitive Strategy A - T2 (S) DP DP DP 0 0 0 0 0 0
formulated before
playing the game and A - T2 (A)
adopted in each round A - T3 (S) 0 0 0 BLP BLP BLP BLP BLP BLP
while taking decisions
for each round A - T3 (A)
A - T4 (S) 0 0 0 0 0 0 0 0 0
A - T4 (A)
E - T1 (S) CLP CLP CLP CLP 0 0 0 0 0
E - T1 (A) CLP
E - T2 (S) DP DP DP DP DP DP DP DP
E - T2 (A)
E - T3 (S) 0 0 0 0 0 0 0 0 0
E - T3 (A)
E - T4 (S) 0 0 0 0 BD BD BD BD BD
E - T4 (A)
U - T1 (S) 6 8 9 10 - - - - -
U - T1 (A)
U - T2 (S) 2 4 6 8 9 10 10 10 10
U - T2 (A)
U - T3 (S) - - - - 6 8 9 10 10
U - T3 (A)
U - T4 (S) - - - - - - - - -
U - T4 (A)
A - T1 (S) 6 8 9 10 10 10 10 10 10
A - T1 (A)
A - T2 (S) 2 4 6 - - - - - -
A - T2 (A)
Features to be adopted
A - T3 (S) - - - 4 6 8 9 10 10
A - T3 (A)
A - T4 (S) - - - - - - - - -
A - T4 (A)
E - T1 (S) 6 8 9 10 0 0 0 0 0
E - T1 (A) 2
 E - T2 (S) 2 4 6 8 9 10 10 10 10
E - T2 (A) 0
E - T3 (S) - - - - - - - - -
E - T3 (A)
E - T4 (S) - - - - 2 4 6 8 10
E - T4 (A)
T1 (S) Available - - - - - - - -
T1 (A) Yes
T2 (S) Buy - - - - - - - -
R&D Development T2 (A) Yes
Road Map T3 (S) In-House In-House In-House Available - - - - -
T3 (A)
T4 (S) - - - In-House Available - - - -
T4 (A)
Buy 4
T1 (S)
Develop 2 Develop 1 Develop 1 Complete
- - - - -
T1 (A)
Buy 2
T2 (S) Develop 2 Develop 2 Develop 1 Develop 1 Complete - - -
Develop 2
R&D Features T2 (A)
Development Road Buy 3
Map T3 (S) - - - Develop 2 Develop 2 Develop 2 Complete -
Develop 1
T3 (A)
Buy 1
T4 (S) - - - - Develop 2 Develop 2 Develop 2 Develop 2 Complete
T4 (A)
U (S) 12 12 12 12 12 12 12 12 12
Production Capacity U (A)
Road Map A (S) 0 0 2 4 6 8 10 12 12
A (A)
U - In House (S) T1, T2 T1, T2 T1, T2 T1, T2 T2 T2 T2 T2 T2
U - In House (A) T1, T2
U - Contract (S) - 0 0 T3 T4 T4 T4 T4 T4
U - Contract (A) T1, T2
Production Road Map
A - In House (S) - 0 T1 T1 T1 T1 T1 T1 T1
A - In House (A) -
Production Road Map

A - Contract (S) T2 T2 T2 T3 T3 T3 T3 T3 T3
A - Contract (A) None
 Remarks
10
16000 S - Strategized
F - Forecasted or Estimated in Game while taking
decisions in various rounds
15.5 A - Actual Achieved after results

8.5 Billion

T2 (Q)
T3 (Q)

T1 (Q)
T3 (Q)

T2 (Q)
T4 (Q)

CLP

CLP

CLP
0

BLP

DP

BD

10

10

10

10

0
10

10

12

12

T2

T4

T1
T3
 Cash Flow Technology 1 2 3 4 5 6 7
R&D T1
Expenditure T2
(Cash T3
Outflow)
T4
Plant
Investment USA 841500
(Cash
Outflow)
Asia 0
Total Cash 841500 0 0 0 0 0 0
Outflow

Forecasted T1
Contribution T2
(Cash Inflow) - T3
After Tax
T4
Actual T1
Contribution T2
(Cash Inflow T3
after Tax)
T4

Discount Rate (10%) Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
(Multiplication Factor) 1.00 0.91 0.83 0.75 0.68 0.62 0.56

Discounted
Technology 1 2 3 4 5 6 7
Cash Flow
Present Value T1 0 0 0 0 0 0 0
of R&D
Expenditure T2 0 0 0 0 0 0 0
(Cash
Outflow) after T3 0 0 0 0 0 0 0
10 Years
Present Value T4 0 0 0 0 0 0 0
of Total Cash
841500 0 0 0 0 0 0
Flow after 10
Years
T1 0 0 0 0 0 0 0
Present Value
of Actual T2 0 0 0 0 0 0 0
Contribution
(Cash Inflow) T3 0 0 0 0 0 0 0
after 10 years
T4 0 0 0 0 0 0 0
 8 9 10 Total
0
0
0
0

841500

0
0 0 0 841500

0
0
0
0
0
0
0
0

Year 8 Year 9 Year 10

0.51 0.47 0.42
PV of Cash
8 9 10 Flow NPV

0 0 0 0 0
0 0 0 0 0
0 0 0 0 0

0 0 0 0 0
0 0 0 841500 -841500

0 0 0 0

0 0 0 0
0 0 0 0

0 0 0 0
T1 U A E
Forecasted Actual Forecasted Actual Forecasted Actual
Sales Quantity 1578 1081 3010 2238 1898 1862
Contribution Per Unit 152.237643 152.2376 95.39 95.39 13.50 13.50
Total Contribution (Sales Margin) 240231 164568.9 287119 213479.2 25616 25130.13
Less Promotion 10000 10000 20000 20000 9000 9000
Gross Margin 230231 154568.9 267119 193479.2 16616 16130.13
Post Income Tax Contribution 149650.15 100469.8 227051.15 164457.3 11465.04 11129.79

Forecasted Cash Flow 388166.34

Actual Cash Flow 276056.871
 Sale Quantity Selling Price Cost Price Contribution Per Unit Total Contribution
Company 1 CLP 1000 100 90 10 10000 Economies of Scale - Adding Capacity
Company 2 DP 200 230 180 50 10000 Features or New Technologies - R&D
- Adding Capacity
chnologies - R&D
Cash Flow Statement for Asia
Cash Flow from Operating Activities
EBIDTA 445164
Receivables
Payables
Financing Expenses @4.5% 9
Income Tax -81825
Total 363348

Cash Flow from Investing Activities

Plant Investment -480000
Total -480000

Cash Flow from Financing Activities

Change in Cash Balances -116652

Opening Cash Balance 272499
Closing Cash Balance 155847
Closing Cash Balance (Balance Sheet) 146000 8615.19

USA

Debt 410 Interest @4% -16.4

Closing Cash 372.5 Interest @2.5% 6.20625
Opening Cash 124 Net Financing -10.1938

BCL - Broad Cost Leader
BD - Broad Differentiation
CLP - Cost Leader with a Product Focus
DP - Differentiation with a Product Focus
NCL - Niche Cost Leader
ND - Niche Differentiation
Broad Cost Leader is where you tried maintaining a presence in every geography and gained a competitive advantage by ke
materials costs to a minimum, thus enabling you to compete on the basis of price.
Broad Differentiation is where you try to maintain a presence in every geography and gained a competitive advantage by d
features, high awareness, and were introducing new products in new geographies and developed R&D competency accord
Cost Leader with a Product Focus is where you try to gain a competitive advantage by keeping R&D costs, production costs
enabling you to compete on the basis of price.
Differentiation with a Product Focus is where you distinguished your products with extra features, high awareness, and we
geographies and developed R&D competency accordingly.
Niche Cost Leader is where you are concentrating on the traditional and low end technologies and gained a competitive ad
costs, and raw materials costs to a minimum, thus enabling you to compete on the basis of price.
Niche Differentiation is where your focus is on the high technology segments and you gained a competitive advantage by d
features, high awareness, and introduced them in new geographies before others did and at the same time were spending
price above average.

U A E T1 T2 T3 T4
BCL Y Y Y BCL Y Y Y Y
BD Y Y Y BD Y Y Y Y
CLP Y Y N CLP Y Y Y Y
DP N Y Y DP Y Y Y Y
NCL Y Y Y NCL Y Y N N
ND Y Y Y ND N N Y Y

BCL - Broad Cost Leader

BD - Broad Differentiation
CLP - Cost Leader with a Product Focus
DP - Differentiation with a Product Focus
NCL - Niche Cost Leader
ND - Niche Differentiation

Industry High ? Star

Growth
Rate
Industry
Growth
Rate Low Dog Cash Cow
Low High
Relative Market Share
competitive advantage by keeping R&D costs, production costs, and raw

competitive advantage by distinguishing your products with extra

ped R&D competency accordingly.
R&D costs, production costs, and raw materials costs to a minimum, thus

res, high awareness, and were introducing new products in new

and gained a competitive advantage by keeping R&D costs, production

ce.
competitive advantage by distinguishing your products with more
he same time were spending accordingly on R&D and hence were able to