Ishan

• Senior executive at an MNC

• Married, has children
• Looking for another home for family

• Skews male
• Aged 45+
• High income -

• Senior professional
• Tech savvy
• Family man
• Highly Social
 Ishan

• High-end apartment with smart home features

• Apartment association with value added services like smart home
maintenance,

• Tech integration at a building level

• Conventional smart homes are limited in scope
• Managing a home is difficult and time consuming even with society association services
• Smart home maintenance non existent/ not covered by society
• Need to reach out to individual companies for each specific products, making smart homes a
greater hassle

• Smart homes built from the ground up to leverage technology to

provide added convenience
• High tech smart home features, app based home maintenance
requests, building notifications
• Single point of contact for all smart home maintenance
 Ishan

• My smart TV, fridge, lights each require a separate phone call to

arrange maintenance, its hard to keep track of product and
appointments
• I don’t have time to look after all this stuff. Smart devices have
become an inconvenience
• It was nice when I bought it, but how do I maintain all this?

• I can just convert a regular apartment to a smarthome using gadget

bought from the market
• I don’t think a color changing bulb is worth it
 Ishana

• Senior Executive at MNC

• Mother of two

• Mainly male buyers, but proportion of female homebuyers increasing

rapidly
• 40+
• High Income

• Tech Savvy
• Social
• Career focused
• Very Busy
 Ishana

• High end apartment with smart home features

• Apartment association with value added services like smart home
maintenance,
• Can monitor the home from office, can see her kids, staff on camera

• Tech integration at a building level

• Conventional smart homes are limited in scope
• Managing a home is difficult and time consuming even with society association services
• Smart home maintenance nonexistent/ not covered by society
• Need to reach out to individual companies for each specific products, making smart homes a
greater hassle
• Need to be able to see kids, staff from anywhere

• Smart home designed at the building level allows for added

convenience using app based service delivery
 Ishana

• I need to be able to see my children from my office or on business

trips
• I should be able to book stuff for my kids from anywhere
• I cannot sit and keep calling people for maintenance, I need to do
this in one go
• I don’t have time to do my work, look after kids AND look after the
house and staff

• I can just install gadgets and cameras in the house

• I don’t think a color changing bulb is worth it
• Why can’t I get this as a separate service