Assignment 2

Session: 2016-17 (2nd Batch)

Department of Marketing
Islamic University, Bangladesh

Roll Name Assignment

1625001 Farhad Hossain Why is marketing important? What is the scope of marketing?
1625002 --
1625003 MD. Shariful Islam What are some core marketing concepts?
1625004 Ripon Hossain What forces are defining the new marketing realities?
What new capabilities have these forces given consumers and
1625005 Aminul Islam
companies?
1625006 Md. Ali Ullah Biswas What does a holistic marketing philosophy include?
1625007 Habibur Rahman What tasks are necessary for successful marketing management?
1625008 Atikur Rahman How does marketing affect customer value?
How strategic planning is carried out at the corporate and divisional
1625009 MD Uzzol Hossain
levels?
1625010 Md. Jalal Uddin How strategic planning is carried out at the business unit level?
1625011 Md. Istiak Ahmed What does a marketing plan include?
In what ways can a company divide the consumer market into
1625012 Rashedul Islam
segments?
1625013 Alamin Moral How should business markets be segmented?
1625014 MD. Jakir Hossain How should a company choose the most attractive target markets?
1625015 Abdullah Al Mamun What are the requirements for effective segmentation?
1625016 Arafat Hossain Ashikk What are the different levels of market segmentation?
What are the characteristics of products, and how do marketers
1625017 MD. Khalid Hasan Badhon
classify product?
1625018 Aminul Islam How can companies differentiate products?
Why is product design important, and what are the different
1625019 Md. Sujan Ali
approaches taken?
1625020 Sujun Ali How can marketers’ best manage luxury brands?
What environmental issues must marketers consider in their product
1625021 Naharul Alam
strategies?
How can a company build and manage its product mix and product
1625022 Md. Faruk Hossain
lines?
How can companies combine products to create strong co-brands or
1625023 Md. Shahinur Rahaman
ingredient brands?
How can companies use packaging, labeling, warranties, and
1625024 Mohammad Ali
guarantees as marketing tools?
1625025 Md. Roman Ali How can new products be categorized?
What challenges does a company face in developing new products and
1625026 Md. Mirajul Hassan
services?
What organizational structures and processes do managers use to
1625027 Rafiqul Islam
oversee new-product development?
1625028 -- What are the main stages in developing new products and services?
1625029 Md. Mahfuzur Rahman What is the best way to manage the generation of new ideas?
1625030 Riaz Mahmud What is the best way to manage concept and strategy development?
What is the best way to manage the commercialization of new
1625031 MD. Monir Hossain
products?
What factors affect the rate of diffusion and consumer adoption of
1625032 Solaiman Shahriar
newly launched products and services?
1625033 Mohidul Islam How do consumers process and evaluate prices?
1625034 MD. Irfan Ahamed How should a company set prices initially for products or services?
How should a company adapt prices to meet varying circumstances and
1625035 Md. Mustak Ahmod Shuvo
opportunities?
1625036 --
1625037 Zihadun Nabi When and how should a company initiate a price change?
1625038 --
1625039 --
1625040 Md. Sohel Rana How should a company respond to a competitor’s price change?
What is a marketing channel system and value network? What work
1625041 Saddam Husain
do marketing channels perform?
1625042 Partho Patim Roy How should channels be designed?
1625043 Md. Zahid Hassain What decisions do companies face in managing their channels?
1625044 Md. Zakaria Ryhan How should companies integrate channels?
1625045 --
1625046 Royhan Babu What are the key channel issues in e-commerce?
1625047 Ashik Mostofa What are the key channel issues in m-commerce?
1625048 Shuvo Kumar How should companies manage channel conflict?
1625049 MD. Abdullah What steps are required in developing an advertising program?
How should marketers choose advertising media and measure their
1625050 Sabu Hossain
effectiveness?
1625051 Hasan Khondoker How should sales promotion decisions be made?
What are the guidelines for effective brand-building events and
1625052 Sojib Saha
experiences?
1625053 Rabin Ahammed How can companies exploit the potential of public relations?
1625054 Sumit Kumar Mondol What are the pros and cons of online marketing?
1625055 --
1625056 Rasel Helal How can companies carry out effective social media campaigns?
1625057 Md. Ashikur Rahman What are some tips for enjoying positive word of mouth?
1625058 Md. Noyan Hossen What are important guidelines for mobile marketing?
How can companies conduct direct marketing for competitive
1625059 Jarin Tasnim Oishi
advantage?
1625060 --
1625061 Shapla Aktar What are the pros and cons of database marketing?
1625062 Naznin Sultana What decisions do companies face in designing a sales force?
1625063 Mst.Murshida Khatun What are the challenges of managing a sales force?
How can salespeople improve their selling, negotiating, and
1625064 Mst. Nirjona Karim
relationship marketing skills?
1625065 Nadia Islam Nure What is the role of marketing communications?
1625066 Ayesha Akter What is the marketing communication mix?
1625067 Tajnuba Mehezabin Doly How do marketing communications work?
1625068 --
1625069 Habiba Yesmin What are the major steps in developing effective communications?
1625070 Shrabony Khatun How should the communications mix be set and evaluated?
1625071 Mst. Youana Afroz What is an integrated marketing communications program?
1625072 Tahomina Afroza Riti Describe the marketing in practice
1625073 Sadia Islam How can you updating four Ps?
1625074 Mst. Nipa Khatun Describe the marketing management task
1625075 Samia Afrin Shefa What are the benefits of direct marketing?
1625076 Abdullah Al Noman How can a company design the sales force?
1625077 Md. Feroz Kobir How can a company managing the sales force?
1625078 Md. Sakhawat Hossain Describe the principles of personal selling
1625079 Muhtasim Iradot What are the channel Integration systems?
1625080 Umme Salma Describe the E-commerce Marketing practices
1625081 Md. Atahar Masum Hridoy Describe the pricing in a digital world
1625082 Samar Dewan Describe the steps in setting price
1525054 Md. Golam Kader How company’s Initiating and responding to price change?