INDIA CEMENTS

Presentation by:

Neethu Mohan
MBA A
 HISTORY. . .

v 1946- India Cements Ltd was Incorporated.

v 1949- First plant setup at Shankaranagar in TN-Installed
capacity 1 lakh tonnes per annum.
v 1963-Commissioning of second Cement plant at
Sankaridurg-Installed capacity 2 lakh tonnes per annum.
v 1969- Capacity expansion at Sankarnagar touches 9 lakh
tonnes per annum.
v 1971- Capacity Expansion at Sankari Durg to 6.00 Lakh
tonnes per annum.
Founder- Shri Sankaralinga Iyer (assisted by T.S.Narayanswami)
•

Shri Shankaralinga Iyer T S Narayana Swami

(1901-1972) (1911-1968)
MANAGEMENT

Board Of Directors
Shri.N.Srinivasan

Ø Shri.N.Srinivasan-Vice Chairman & Managing Director

Ø Mrs.Chitra Srinivasan-Director
Ø Ms.Rupa Gurunath-Whole Time Director
Ø Shri.B.S.Adityan-Director
Ø Shri.R.K.Das-Director
 MISSION

1. Aiming High
2. Core competency
3. Quality Quest
4. Modern mindset
5. Pursuit of excellence.
6. Human Resources'
7. Value addition.
8. Community welfare.

VISION

“Meet the challenges and convert opportunities into winning

About The Company. .

Largest producer of cement in South India.

Plants are well spread with three in Tamil Nadu and four in Andhra
Pradesh.

The Company is the market leader with a market share of 28% in

the South.

The Company has a strong distribution network with over 10,000

stockists .
The Company has well established brands- Sankar Super Power,
Coromandel Super Power and Raasi Super Power.

Regional offices in all southern states and Maharasthra

offices/representative in every district.
Products

Coromandel King-Sankar Sakthi- Raasi Gold

Coromandel King, Sankar Sakthi and Raasi Gold are

high strength cements to meet the needs of the
consumer for high strength concrete.

Applications:
q RCC works
q Precast concrete items such as paving blocks, tiles
building blocks etc
q Runways, concrete Roads, Bridges etc.
Coromandel-Sankar-Raasi

Coromandel, Sankar and

Raasi are the most popular
general-purpose cement in the
market today. The production
is nearly 50% of the total
production of cement in the
Salient features:
q Strength increases as time passes.
q High durability concrete - protects from corrosion,
coastal attack and extreme temperature.
q Ideal cement for resisting aggressive environments
like chemical, chloride and sulphate attack.

Applications:
q Marine structures.
q Mass concrete pours such as in dams etc.
q Highly suited for plastering and finishing works
because of it's high fineness
Sulphate Resisting Portland Cement (SRC)

Sankar SRC is particularly beneficial in such conditions

where the concrete is exposed to the risk of deterioration
due to sulphate attack.

Applications;
q Foundations, piles
q Basements and underground structures
q Sewage and Water treatment plants
q Chemical, Fertilizers and Sugar factories
q Food processing industries and Petrochemical projects
q Coastal works
Milestones. .
q 1969- Awarded Merit Certification for Outstanding Export
Performance (1968-1969).
q 1991- India Cements ventures into Shipping. Sets up a Shipping
Division.
q 1994 -ISO 9002 Certification for Sankarnagar plant.
q 1999 -Turnover sails over the Rs. 1000 crore mark.
q 2004- The Unique Waste Heat Recovery System for generation of power
from waste gas at Vishnupuram Cement Plant was commissioned for a
capacity of 7.7 MW of power.
q 2008- The Company has revived its shipping business with the
purchase of two ships (dry bulk carriers) with a total capacity of 79843
DWT.
q 2008- The Company has successfully bid for the
Chennai franchise of the DLF-IPL 20/20 Cricket
Tournament –“Chennai Super Kings”.

q 2010- The Corporate office of the company was

shifted in February, 2010 to its own building
“Coromandel Towers” at 93, Santhome High Road,
Karpagam Avenue, MRC Nagar, Chennai 600 028.

q 2010- The Company’s cricket franchise “Chennai

Super Kings” has won IPL III Trophy in April 2010.
Alliances & Acquisitions. .

1990- Acquisition of Coromandel Cement plant at

Cuddapah and becomes the largest producer of Cement
in South India.

1997- India cements acquires Aruna Sugars Finance Ltd-

renamed as India Cements Capital & Finance Ltd.

1997- India Cements acquires Cement Plant of Visaka

Cement Industry Ltd., at Tandur, Ranga Reddy district of
Andhra Pradesh.
1998- India Cements acquires Cement Corporation of
India's Yerraguntla Cement Plant at Andhra Pradesh.
1998- India cements acquires Raasi Cement Ltd., at
Nalgonda District of Andhra .

1999- India Cements acquires Cement Plant of Shri

Vishnu Cement Ltd., at Nalgonda District of Andhra
Pradesh.
Competitors. .

Ambuja cements
ACC
Ultra Tech cement
Birla corp.
Madras cement
Samruddhi cement
Binani cement
Marketing Strategies. .

Improvement of operating efficiencies and containment

of cost of production is an ongoing process.
The company towards the end of the year, has further
procured wind mills with a capacity of 8.75 MW near
Tirunelveli as a measure of cost reduction and to avail
the tax benefits.
The Company has reduced its manpower through
voluntary separation scheme over the years.
The company will focus more on markets that offer
better prices.
Thank You