INSTITUTE OF ACCOUNTS,

BUSINESS AND FINANCE

FINAL OUTPUR PAPER

2ND SEMESTER
AY 2020 – 2021

STRATEGIC MANAGEMENT
PLAN

For

Dunkin Donut
Name of Company

Group Members:

Dhenver Mark M. Dimaculangan

1
Copyright © 2017 Pearson Education Limited
A. Case Abstract

Headquartered in Canton, Massachusetts, United States, The Company has 58

countries, with nearly 17,000 points of distribution. Dunkin' is one of the largest coffee
shop and donut shop chains in the world. Dunkin' Donuts products include donuts,
bagels, coffee, and "Munchkins" donut holes Dunkin' Brands generated approximately
1.37 billion U.S. dollars in revenue in 2019, up from 1.32 billion the previous year.
Dunkin’ Brands generated the majority of its revenue from its franchise fees and
royalty income segment in 2019 which brought in around 604 million U.S. dollars.

Actual Vision and Mission Statement

B. Vision Statement

To be always the desired place for great coffee beverages and delicious
complementary donuts & bakery products to enjoy with family and friends

C. Mission Statement

To be the leading provider of the wide range delicious beverages & baked product
around the kingdom in a convenient, relaxed, friendly environment, that insures the
highest level of quality product and best value for money.
 Propose Vision Statement

Vision Statement

For the vision statement I would like to change a bit of its statement and replace the
word “To be always the desired place” into “The only preferred place” to be more
precise and be the absolute advantage to its competitors. When it comes to common
product offered.

“The only preferred place for great coffee beverages and delicious complementary
donuts & bakery products to enjoy with family and friends”

Mission Statement

As for the mission statement it is important to include the people behind its provided
quality product to consumer. To highlight more the importance of participation of
employees in achieving the company’s goal, I would like to propose an revised mission
statement to be more on point when it comes to serving best and quality product while
giving credit to those people working on it.

“To be the only provider of the wide range delicious beverages & baked product
around the world served by the well trained and well compensated employees in a
convenient, relaxed, friendly environment, that insures the highest level of quality
product and best value for money together with use of environmental friendly
packaging for its product served.”
 External Audit

Opportunities

There are a lot of opportunities to look up in Dunkin Donuts. One of it was the
increased in home delivery and catering business for events. Another is the rise of
consumer who was looking and consuming a much healthier food. According to IBIS
they expect the healthy index to rise 2.6% from 2015-2020. Another opportunity would
be the increase of consumption of coffee in retail caused by Corona virus which led at
home-coffee increased by 4.9% in 2020 alone. Eco Friendly products used by a coffee
and pastry shops is also an opportunity that has attracted more consumers rather than
those who uses plastics. According to study 50% of the consumers are willing to pay
more goods and services if they are kinder to the environment.

Threats

https://www.studocu.com/ph/document/university-of-san-carlos/bachelor-of-
science-and-accoutancy/other/dunkin-strategic-management-
research/4636229/view