10X YOUR TRAFFIC

ON YOUTUBE
The Most Powerful Tools & Ranking
Strategies to Get Your Videos to the
TOP of Search Results!
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HELLO AND WELCOME!

This guide is designed to equip you with the top tools, strategies, and ranking
fundamentals you need to get your videos to the top of search results in YouTube and
Google, ready for your potential customers to find them RIGHT when they need them.

I’m talking results like these…

We’ve packed a TON of awesomeness into this guide, including so many powerful
insights and strategies I only WISH we knew when we were first starting out…

To get you moving as fast as possible, we’ve broken it all down into 2 sections:

1. The Fundamentals: We’ll lay the groundwork with an overview of exactly HOW
effective keyword research works, why it matters, and how you can use it to take
out the #1 spot on Youtube and Google.

2.The Tools (and how to use them!): Part 2 is your playbook to put it all in action....
Here we’re looking at the tools you can use to unlock hidden search volume data,
analyse the competition, and quickly identify high traffic keywords with the greatest
ranking potential.

I’m super pumped to share this with you! All I ask is that you take it onboard and actually
IMPLEMENT what you learn… (DON’T make this another ‘I’ll get to it some day…’)

To your success!

Justin Brown
PrimalVideo.com
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1. THE FUNDAMENTALS
WHAT ARE KEYWORDS?
Keywords are the language used by people to describe a given topic online. These are
the key words (yep, see what we did there?) that your audience type into search
engines – like YouTube and Google – to describe the content that they’re looking for.

When there’s more than one ‘key word’ being used, it’s generally referred to as a
‘keyword string’, or a ‘longtail keyword’. In the example below, the keyword string, or
combination of keywords being searched, is “best video editing pc.”

The rest of the keyword strings showing in the above example are actually suggested
by Google, based on the ‘best video editing pc’ keywords we entered… This becomes
incredibly useful during our Keyword Research - but more on that later!

WHAT IS KEYWORD RESEARCH?

Keyword Research is all about identifying THE TOPICS your target audience are
searching for and the EXACT LANGUAGE (KEYWORDS) USED to describe them.

You can then use this information to PLAN, TARGET and OPTIMIZE your content.

Targeting your audience based on the keywords they type in not only increases the
chances of your content ranking higher; it also makes sure that your video reaches
the right people at the exact time they’re looking for it!

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WHAT YOU NEED TO KNOW ABOUT KEYWORD RESEARCH?
There are a few fundamentals to keep in mind when going through the Keyword
Research process. Understanding these core principles, and what’s really behind
effective Keyword Research, can have a BIG impact on your end results.

1. USE THE LANGUAGE YOUR AUDIENCE IS USING TO SEARCH.

The goal is to match the title of your video as closely as possible with the words
that people are using in their search queries. Doing this sends a strong signal to
the search engines that your content is a great match for those searching for that
exact topic.

2. START WITH RESEARCH.

Do the keyword research FIRST — before shooting your video, and before you even
lock in your topic outline! Following this sequence has its benefits:
• You can easily INCORPORATE THE KEYWORDS into the whole video concept
and script. By knowing exactly what your audience is searching for ahead of time,
you can ‘bake-in’ these keywords throughout the entire video. This not only sends
more indicators to YouTube and Google that your content is a match for that
specific search, but it also helps your audience instantly relate with your content
(“Now you’re speaking my language!”).

• Starting with research helps your content RESONATE better with your audience.
When you understand the language they’re using and the questions they’re
asking, you can better understand the stage they’re at and their immediate pain
points. Knowing that, you can not only solve that immediate pain or challenge -
but you can then over deliver with a solution to the NEXT challenge they’ll face
as well!
Doing the reverse can be TIME-CONSUMING and COUNTER-PRODUCTIVE. The last
thing you want is to go through the whole video production process and eventually
find out that nobody’s really watching.

3. THE LAW OF SUPPLY & DEMAND APPLIES HERE TOO.

Supply refers to the COMPETITION, or how many other people are uploading content
that corresponds to a specific search term. Demand is the SEARCH VOLUME, or the
number of times a given set of keywords is searched.
The rule of thumb:
• Low search volume + high competition = LOW probability of ranking

• High search volume + low competition = HIGHEST probability of ranking

Aim FOR THE SECOND ONE wherever possible. (We’ll get to how you can find this
sweet spot shortly.)

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Note that it’s NOT ALWAYS about high search volumes.
Some people prefer an extremely targeted search and for their content to show up
in super niched queries. This often applies to those who have highly targeted clients
or a high average transaction value.

For instance, professionals with very targeted or geographically-focused clients,

like property agents or business brokers, often focus only on low volume,
hyper-niche keywords. In these cases, the average value of a lead or sale is
typically also much higher.

It’s all about the right people finding you at the right time!

4. USE LONGTAIL KEYWORDS (LONGER KEYWORD STRINGS),

which allow you to target your content to a very specific audience and give you a
much higher probability at ranking. The competition for a single word can be
significantly higher compared to longtail keywords – a stack of multiple keywords –
that can niche down your topic.

For example, in the graph above –

• “editing” will have an incredibly high competition because it can refer to any
kind of editing – photos, videos, copy, etc.
• “video editing software” narrows down the topic and gives you a much better
shot at ranking
• “best video editing software for windows” is a very specific keyword that targets
the audience who are highly interested in this topic

5. ALWAYS NOTE NEW VIDEO IDEAS WHEN YOU FIND THEM!

Throughout the process, you’ll inevitably find new video ideas you haven’t thought
of before… NOTE THEM DOWN! This is often the best way to build up your library of
video ideas, because you’re looking at topics that you KNOW will deliver results!

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2. THE TOOLS (AND HOW TO USE THEM!)

#1. YOUTUBE SEARCH
If you’re reading this or have watched any of our videos, you’re likely pretty familiar
with YouTube already. But if that’s not the case... the search bar below is the first tool
of the lot!

What you need to know

Aside from helping you look for videos, the YouTube search bar contains some
powerful features that allow you to perform effective Keyword Research, ninja-style!

• Autofill
For every character you type in the search box, YouTube gives you its best guess
of what you intend to search for. These ‘guesses’ are almost instantaneous, but
they’re also incredibly smart!

For each one, YouTube is looking at the characters you’ve typed in, comparing
them against its HUGE archive of prior searches from OTHER users who had typed
in the same characters, and making suggestions to you based on what those
users ended up searching for…

Meaning: those autofill recommendations provide a powerful insight into what

OTHER users are searching for, and the most popular search strings on the
platform.

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• Wildcard: the hidden power of the underscore

What if your audience is looking for the topic you have in mind, but they’re using
different keywords? You don’t know what you don’t know, right?

There’s a wildcard to solve this. You can use an inconspicuous but incredibly
powerful symbol – the underscore: _ .

When you add it in to any part of your initial keyword (before, after or middle),
YouTube will use its powerful Autofill to suggest a variety of other keywords based
on where you position it!

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• Modifiers
If you’re struggling to come up with keyword ideas or want to narrow down the
search, there are a few simple modifiers to try. These reflect the language most
people tend to use when describing the content they want to find, or the pain
they’re looking to solve:

• “how to” – a frequently-used modifier to describe a tutorial or process

e.g. “how to cook chicken curry”

• “best” – often used for product reviews

e.g. “best microphone for iphone”

• “tips” – actionable insights that deliver quick wins

e.g. “YouTube ranking tips”

• “tutorial” – an alternative for how-to’s (usually added to the end)

e.g. “video editing tutorial”

• “fast”, “quick”, “easy”, “simple” – because most people want shortcuts!

e.g. “how to lose weight fast”

If you combine these with the wildcard, you can dig up some great ideas.

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Sizing up the competition and knowing exactly to look for:
YouTube search isn’t only for unearthing various keywords. You can also use it to
measure up your potential keywords against the competition. Here’s what to look
out for:
• What are the average VIEWS PER VIDEO? Do many people watch the existing
videos? Which videos get the bulk of the views? What’s the content like for the
most-viewed ones and what can we derive from that?
• HOW OLD are the existing videos? Are the top results a few years old or relatively
new? YouTube tends to value newer content the most, so if the top-ranking videos
were uploaded a few years ago, it can be a positive sign for you!

• Are the existing videos OPTIMIZED FOR THE KEYWORDS YOU’RE TARGETING? You’ll
find out with a quick search, highlighting the keyword string anywhere it appears
on the page by pressing in CMD + F (Mac) / CTRL + F (Windows) - or ‘Find’ in your
browser - and typing in the keyword you want to test.
If you don’t see your keywords used in any existing videos, then good news - that’s
a BIG opportunity for you!

Key things to remember:

• Autofill and the wildcard are incredibly powerful. You can use them to:
• find new topic ideas
• identify specific search terms that people are using
• dive into search results to understand traffic and level of competition
• To gauge how competitive your keyword is, ask yourself these questions:
• How big are the current search volumes for this keyword? (Views per video are a
great indicator!)
• How many video results show up for this search term?
• Is anybody using my exact search term?
• If yes, are they at the top of the results? If no, then they’re not performing
that well relative to the top-ranking ones that are likely to have better
watch time or audience retention.

• YouTube values recency. Don’t be discouraged if you see a high-performing video

that’s older. You don’t need to go head-to-head; just work your way around, look
for related keywords, and make sure your keyword is optimized.

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#2. KEYWORDS EVERYWHERE

Keywords Everywhere is a powerful browser extension that unlocks Google search
volume data alongside each keyword in your browser, giving you an incredibly easy
way to assess the strength of each keyword, and identify the most attractive
combinations at-a-glance.

Even though we’re looking at Google search volumes here (NOT YouTube’s…), the
most common keywords are generally very similar between both platforms so
Google search data serves as a great indicator we can leverage for YouTube as well.

Plus, because the two platforms are heavily integrated (Google / Alphabet owns
them both), with the right optimization your videos can rank on both YouTube AND
Google!

In the example screenshot you can see how Keywords Everywhere allows us to
quickly review a list of very similar keywords suggested by YouTube and identify the
one with the strongest volume.

In this case, the difference of just one word - between “how to make chicken curry”
and “how to cook chicken curry” - equates to over 7,000 extra searches in Google
every month (a 50% increase!)

But it’s not JUST search volume data we get from Keywords Everywhere... When you
enter a keyword into Google and hit search, on the results page it also overlays a list
of suggested keywords related to the one you’ve searched for, serving as a great
resource to spark fresh ideas for word combinations you may not have thought of
yet, or even future video topics.

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How to Use Keywords Everywhere:

a. With YouTube Search.
Keywords Everywhere unlocks an extra layer of data right inside the YouTube
search bar, allowing you to use Google search volume data to better assess
the strength of each keyword.

You can still use the same tools, tips and tricks outlined in the previous “YouTube
search” section – autofill, wildcard and modifiers – but now with powerful
insights on search volume at the same time.

b. With Google Search.

Google’s Search bar works much the same as YouTube’s, but produces slightly
different results based on Google’s search history instead. When viewing search
results on Google, Keywords Everywhere won’t just display search volume data -
it also overlays a list of suggested keywords related to the topic you’ve searched.
This can be a great way to identify potential keyword combinations you may
have missed, or future video topic ideas.

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How to get Keywords Everywhere:
As of this writing, you’ll need to have either the Firefox or Chrome browser installed on
your computer.

a. Go to keywordseverywhere.com
b. Click either of the red “Install” buttons depending on the browser you use.

c. Click the “Add to Chrome” (or “Add to Firefox”) button. Then hit “Add extension”.

d. Input your email and you’ll receive an API Key

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e. Open the email, click on the link and then copy the API Key.

f. Go to the Keywords Everywhere plugin by clicking the icon on top of your web
browser. Click “Update Settings” and paste the API key in the box provided.
Press “Validate”.

g. Now you’re set and ready to use Keywords Everywhere!

#3. TUBEBUDDY
This tool is a browser extension that unlocks a huge range of tools for managing
your YouTube channel, and overlays some incredibly powerful analytics into your
YouTube dashboard — not just for your videos, but for your competitors’ as well.

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To get started: head over to Tubebuddy.com (or use our Affiliate link:
https://primalvideo.com/go/tubebuddy) and install the browser extension for
free. Don’t worry about jumping into the paid plan yet. You’ll have everything you
need in the free account for now.

Once done with the set up, head back to YouTube and you’ll see the TubeBuddy
menu on the right-hand corner:

Note that the TubeBuddy panel tends to change its look from time to time. Don’t
worry if it appears a little different by the time you read this. The core elements
should still be the same.

What to look for:

• TubeBuddy’s assessment on the ranking potential of keywords. When you

complete a search on YouTube, you’ll see TubeBuddy’s analysis of the
strength of the keyword used. This includes the search volume, competition
and overall competitiveness of your keyword search string. Green is great
result while red is poor.
The result below is the one you should be going for. TubeBuddy thinks this is
a “very good” keyword and none of the existing videos has used it in neither
the title or the description.

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Note: You will want to use this assessment in combination with keyword planner
and YouTube autofill. While it provides some useful insights, we’ve encountered
instances before where TubeBuddy could be a little inaccurate.

• Related searches. In the same ‘Search Explorer’ panel above, after you
make a search, TubeBuddy will also suggest a few potential related
keywords people are searching for. This can be a great source of ideas and
different keyword variations you may not have thought of.
• Tag explorer. This tool provides an assessment of each tag, which can be
incredibly handy when picking the tags for your videos and narrowing down
your keywords. This portion gives a centralized menu to view what you’ve
already seen tagged in YouTube search results.

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Now here’s the auto-suggested tags, which pulls together results from YouTube’s
and Google’s autofill:

Not only is this a reliable source of topic ideas, it’s also short-circuiting the process of
using the autofill from both YouTube and Google.

The downside is you can’t use the wildcard, so you don’t have as much flexibility to
play around different ideas.

For us, the autofill + wildcard combo in YouTube’s search is still the better way to get
new topic ideas, so we’d recommend just tapping into this feature as a
complementary tool.

Like this free guide? You’d LOVE our Primal Video Accelerator program!

It’s where we share our advanced YouTube Ranking & Optimization training, featuring
resources like our step-by-step keyword research process (the exact steps we follow
to get our videos hitting the top of search results in both YouTube and Google!), and a
TON of other training, templates and processes to help you generate organic traffic
and scale your revenues FAST.

It’s the ultimate fast track resource to GROW your business with video! If that sounds
up your alley, head here for more info: https://primalvideo.com/accelerator.

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