Problems of SMEs in UK during COVID-19

S.no Problems

1 Employee Layoffs

2 Cash flow issues

3 Declined sales

4 Declined Customer demands

ms of SMEs in UK during COVID-19
Evidence

COVID-19 has a negative impact on the employment rate aming

small sized businesses (REF)
69% SMEs in UK faced severe cash flow issues in 2020 Albonico,
Mladenov and Sharma, 2020).

Countries around the globe faced severe consequences owing to

declined sales specifcally in SMEs (Gilmore, Gallagher and Henry,
2021).

Consumers are experiencing financial hardship as a result of the

lockout, and as a result, demand is dwindling (Aluko and
Anderson, 2021; Ziółkowska, 2021).
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 Author/ Country/ Year study published/Reference

E-MARKETING PRACTICES IN SMALL BUSINESS ENTERPRISES: A

COMPARATIVE STUDY OF BHUTAN AND INDIAN SBEs (khan, Asif and
Syed, 2017

Small business awareness and adoption of state-of-the-art technologies in

emerging and developing markets, and lessons from the COVID-19 pandemic.
(Akpan, Udoh and Adebisi, 2020)

Marketing Behavior and Executive Action: A Functionalist Approach to

Marketing Theory.(Alderson, 1957)

Social Media and SMEs: Exploring the impact of COVID-19 on Social Media
Utilization by SMEs. (Aluko and Anderson, 2021)

COVID-19 and business failures: The paradoxes of experience, scale, and

scope for theory and practice. (Amankwah-Amoah, Khan and Wood, 2020).

Marketing practices in the UK small business sector. (Blankson and Stokes,

2002)

Is e-marketing coming of age? An examination of the penetration of e-

marketing and firm performance. (Brodie et al., 2007)

Entrepreneurial resilience during challenging times. (Bullough & Renko,

2018)

“Marketing in cyberspace: what factors drive e-commerce adoption?” (Ching

and Ellis, 2004)
E-marketing services and e-marketing performance: the roles of innovation,
knowledge complexity and environmental turbulence in influencing the
relationship. (Chong, Man and Kim, 2021).

The impact of e-marketing orientation on performance in Asian SMEs: a B2B

perspective. (Chong, Man and Kim, 2021).

Did you save some cash for a rainy COVID-19 day? The crisis and SMEs.
(Cowling, Brown and Rocha, 2020).

The New (Marketing) Role of Firms as Media Content Providers – The case
of SME’s Strategic Social Media Presence. (Csordás and Gáti, 2014)

Adoption of E-Commerce by SMEs in the UK. (Daniel, Wilson and Myers,

2002).

Drivers of E-Marketing Adoption among Small and Medium Enterprises

(SMEs) and Variations with Age of Business Owners. (Dlodlo and Dhurup,
2013)

The impact of E-marketing use on small business enterprises’ marketing

success. (Eid and El-Gohary, 2013).

An Attempt to Understand E-Marketing: An Information Technology

Prospective. (El-Gohary, 2010)

E-MARKETING AND SMALL BUSINESS ENTERPRISES: A REVIEW OF

THE METHODOLOGIES. (El-Gohary, Trueman and Fukukawa, 2007)

Understanding the Factors Affecting the Adoption of E-Marketing by Small

Business Enterprises. (El-Gohary, Trueman and Fukukawa, 2012).
The impact of E-marketing practices on market performance of small business
enterprises. An empirical investigation. (El-Gohary, 2010)

Small Business and Their Challenges During COVID-19 Pandemic in

Developing Countries; in Case of Ethiopia. (Engidaw, 2020).

How do Small and Medium-sized Enterprises (SME) survive the COVID-19

outbreak? (Fitriasari, 2020)

New Trends of Intelligent E-marketing Based on Web Mining for E-shops.

(Gerrikagoitia et al., 2015)

E‐marketing and SMEs: operational lessons for the future. (Gilmore,

Gallagher and Henry, 2021).

COVID-19 and SME Failures. (Gourinchas et al., 2020).

Inbound Marketing: Get Found Using Google, Social Media, and Blogs.
(Halligan and Shah, 2009).

E-Marketing in Developed and Developing Countries: Emerging Practices:

Emerging Practices. (Hatem, 2013)

Examining the relationships between e-Marketing adoption and Marketing

Performance of Small and Medium Enterprises in Ghana. (Iddris and Ibrahim,
2015).

Digital Marketing During the Pandemic Period; A Study of Islamic

Perspective. (Junusi, 2020).

TECHNOLOGY ADOPTION: A SOLUTION FOR SMES TO OVERCOME

PROBLEMS DURING COVID19. (Kumar and Ayedee, 2021).
 Inter‐firm relations in SME clusters and the link to marketing performance.
(Lamprinopoulou and Tregear, 2011),

Content Marketing in Online Marketing Strategy and IT Startups: Case Study

of Five Portuguese and Four Egyptian Tech Startups. (Mansour, 2015)

SMEs engagement with e-commerce, e-business and e-marketing. (Mazzarol,

2015)

INFLUENCE OF E-MARKETING ON THE PERFORMANCE OF SMALL

AND MEDIUM ENTERPRISES IN KENYA: SURVEY OF SMALL AND
MEDIUM ENTERPRISES IN THE MANUFACTURING INDUSTRY IN
KENYA. (Njau and Karugu, 2014)

Use of online applications in maintaining MSMEs performance during the

COVID-19 pandemic. (Nurlinda et al., 2021)

Inbound Marketing -the most important digital marketing strategy. (Patrutiu-

Baltes, 2016)

Innvations in the Management of E-Commerce: Analysis of Customer

Interactions during the COVID-19 Pandemic. (Pollák, Konečný and Ščeulovs,
2021).

Analysis of Digital Customer Communities in terms of their interactions

during the first wave of the COVID-19 pandemic. (Pollák et al., 2021)

The Growth of E-Marketing in Business-to-Business Industry and its effect on

the Performance of Businesses in Pakistan: Marketing Success. (Sheikh,
Shahzad and Ishaq, 2017).

FORTIFYING SMALL BUSINESS PERFORMANCE SUSTAINABILITY

IN THE ERA OF IR 4.0: E- MARKETING AS A CATALYST OF
COMPETITIVE ADVANTAGES AND BUSINESS PERFORMANCE.
(Sidek et al., 2020).

Understanding the effects of market orientation and e‐marketing on service

performance. (Tsiotsou and Vlachopoulou, 2011)
 UK Export Performance Research. (Wheeler, Ibeh and Dimitratos, 2008).

The Review of Content Marketing as a New Trend in Marketing Practices.

(Wong, Kee and Yazdanifard, 2015).

E‐commerce: the challenge for UK SMEs in the twenty‐first century. (Quayle,

2002).

The effects of e-marketing orientation on strategic business performance.

(Yousaf et al., 2018)

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Enterprises. (Ziółkowska, 2021).
 Study design Outcome
Quantitative study with 410
respondents (226 from Indian SBEs and
184
from Bhutan)

Qualitative study demonstrating the

state of the art technologies to help
SMEs sustain their presence.

Review of a book that explains the

importance of marketing theories in
relation with markeing behavior.

Quantitative study to demostrate

online presence as a tool for SME's
growth with interviews from 10 SMEs
(five from poland & five from UK)

Qualitative study based on scope and

theory discussing the business failures
due to COVID-19

A postal survey among owners and

manager to access marketing practices
in UK wihtin SMEs

Quantitative study based on survey

from 352 SMEs in the US to ascertain e-
marketing penetration

Quantitative study based on survey

from 500 entrepreneurs to investigate
self efficacy in SMEs during crisis

Quantitative study on e-commerce

adoption in 84 SMEs
 Data collected from 176 SMEs from
China to evaluate which e-marketing
services

 analysis of 406 companies from various

industrial sectors in Asia to ascertain
interaction b/w SMEs and e-marketing

Dataderived from already exsiting

statistics to study engagement and cash
flows during crisis in SMEs

xploratory content analysis of 20

brands to study SMEs role in
responding to new marketing paradigm

Quantitatives study to understand the

process of SMEs adopting e-commerce
in UK (cluster sampling of 500
respondents)

Quantitative study based on a sample

of 123 SMEs to assist the adoption of e-
marketing techniques.

Quantitative analysis of 114 SMEs

develop and test a conceptual model of
the antecedents and consequences of
e-marketing practices

Review of different theories to test the

impact on the adoption of E-Marketing
by SMEs

Evaluates the exsiting literature and

method used to iedntify the suitable
practices for SMEs in context with e-
marketing practices

Quantitative research based on survey

from 250 respondents to examine the
theories and e-marketing practices
adopted by SMEs.
 Exploratory approach that tests the
exsiting theories evaluate the potential
of E-Marketing for SBEs in developed
countries

Secondary data analysis followed by

descriptive research design to
investigate challenges being faced by
SMEs

Quantitative study using meta-analysis

to determine a business model for
SMEs in the crisis

Quantitative survey of 86 e-shops to

understand developing marketing
practices in virtual spaces

in-depth semi structured survey was

used on 10 SMEs to evaluate internet
and e‐marketing activities within their
respective company.

Quantitative investigation based on 17

countries to identify bsuiness failures
specifically in SMEs

Review of the book that demonstrate

the use of internet to grow businesses
significantly

Review of book examining the

challenges SMEs face to adop e-
marketing

Quantitative research approach based

on data collected from 107 SMEs to
study the factors that influence
adoption of e-Marketing

descriptive qualitative approach to

analyze effects of digital marketing in
the COVID-19 crisis

Exploratory approach that tests the

exsiting problems being faced by SMEs
 case study analysis is performed on
four SME clusters samples to evaluate
business performance in relation with
e-marketing

Multiple case-study with 13 interviews

to investigate importance of content
marketing

Summarized review of 16 papers to find

relevant implications regarding e-
marketing practices

Quantitative approach consisted of 500

SMEs to understand relevant e-
marketing practices that enhance
business performance

Exploratory study based on 50 samples

from SMEs to sinvestigate online
applications beneficial for improving
performance of SMEs

Research based on secondary data to

determine the importance of inbound
marketing

Analysis of e-commerce
implementation thorugh 14million
users on fb

Analysis of role of digial marketing

through survey from 1million users on
facebook

Cross sectional data were collected

from 257 manufacturing companies to
examine the impact of different factors
on business performance

Purposive sampling using data from 300

SMEs to identify significants paths of e-
markting for business sustainability.

Quantitative study to investigate the

effects of market orientation on
performance using a sample size of 216
respondents
Qualitative study to address the lack of
theorectical development in context
export performance in UK

Secondary research to establish

content marketing as new trend amid
crisis situation

Quantitative investigation based on a

sample size of 298 SMEs to assess the
level of implementation of e-commerce
in UK

investigate the impact of e-marketing

orientation (EMO) on strategic business
performance through longitudinal
research design

Systematic review of literature to

identify the impact of digital
transformation on marketing activities
in SMEs in poland