Professional Documents
Culture Documents
7 Eleven
7 Eleven
history that dates back over 75 years. We have been a leader in the franchise industry for more
than 40 years since we purchased 127 franchised Speedee Mart stores in California in 1964.
Today, over 3,300 U.S. stores are operated by Franchisees who are dedicated to giving 7-
Eleven customers what they want when they want it, by providing:
The 7-Eleven Franchise System is like no other in the country. It is a proven retail operation with a
world-famous trademark, and the average initial cash investment is reasonable. Best of all, 7-Eleven
Franchisees receive assistance and support along the way.
Selection as Chain of the Year for 2005 by Convenience Store Decisions magazine
14 years on Hispanic Magazine’s Top 100 Companies providing the most opportunities to
Hispanics
Inclusion among the Top 25 Franchises for Hispanics in 2005 by Hispanic Trends Magazine
A ninth place ranking in Enterpreneur magazine’s Top 500 Franchises® for 2006
The 7-Eleven Franchisee is responsible for ordering, buying and maintaining inventory; hiring
and training employees, as well as payroll, cash variation, supplies, certain repairs,
maintenance and other controllable in-store expenses.
7-Eleven maintains an "open account" for each Franchisee. This "revolving" account is
credited with each day's receipts and debited with store purchases, operating expenses and
other activities, and it includes the outstanding balance of any loans that 7-Eleven has made to
the Franchisee.
An assigned Field Consultant who visits with the Franchisee at least once a week for several
hours to provide counsel on every aspect of business. However, all store decisions are made
by the Franchisee.
Monthly financial and marketing records prepared by 7-Eleven for the Franchisee's individual
store, including profit-and-loss statements, balance sheets, etc.
7-Eleven may provide various forms of advertising for the 7-Eleven® stores as well as its
products and services, ranging from broadcast and print media to point-of-sale signage. In
addition,7-Eleven also may support some of the Franchisee's promotional and community
relations endeavors.
Is a sophisticated system that automatically collects daily merchandise sales, plus money
order and other transaction information, and uses it to prepare sales and inventory reports.
Tracks employee payroll information and helps prepare daily cash reports. It automates much
of the store's daily record keeping and provides Franchisees with information on product sales
so they can do a better job of ordering the products their customers want.
According to Keyes, proof of success is evident in the company's operating statistics, namely
that it is in its 34th quarter of improved same-store sales. The key to 7-Eleven's successful
model, Keyes explained, has been to enact a centralized business strategy to leverage the
company's buying power. "We decided to concentrate all of our stores in geographic areas that
allow us to support our stores with a much more effective daily distribution system -- a nationwide
network of commissaries, bakeries, fresh food, facilities in each market," Keyes said. "So it's a hub-and-spoke
system that is dramatically different."
Another successful strategy for the company has been its 12-week training programs designed to put more
decision-making tools in the hands of store operators, according to Keyes. "It's a centralized
entrepreneurialism that we're trying to foster as individual stores make individual product decisions," Keyes
said. "We have technology to have every item, every day, measured and tracked in eachstore. Yet our
challenge remains the people?giving our folks the training and tools necessary to make better buying
decisions."
In addition to its focus on same store-sales, Keyes said an equally important aspect of the business model is
the company's ability to be "proactive" by implementing new products and partnering with manufacturers to
extend product life cycles....