INTERNSHIP REPORT

ON

WINTER INTERNSHIP PROGRAM

AT

UNSCHOOL

SUBMITTED IN PARTIAL FULFILMENT OF

POST GRADUATE DIPLOMA IN MANAGEMENT
(AICTE PROGRAM)

BY

MR. YASH LUKKAD

OF

IIEBM, INDUS BUSINESS SCHOOL,

WAKAD, PUNE-57

PGDM: 2020-22 (AICTE APPROVED)

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 A PROJECT REPORT

ON

MARKETING AND OPERATIONS OF UNSCHOOL COURSES

AT

UNSCHOOL, HYDERABAD

BY

MR. YASH LUKKAD

IIEBM, INDUS BUSINESS SCHOOL

WAKAD, PUNE – 57

PGDM 2020-22

SUBMITTED IN PARTIAL FULFILMENT OF

POST GRADUATE DIPLOMA IN MANAGEMENT
(AICTE PROGRAM

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 Table of contents
Topic Covered Page No.
Preface 4
Student declaration 5
Acknowledgement 6
Offer letter form unschool 7
Certification form organization 10
Annexure IV certificate from organisation 11
Annexure V certificate from institute 12
Synopsis 13
Overview of project 15
Introduction 16
Introduction about Unschool 18
Methodology adopted for the project 20
Courses offered by unschool 22
Competitors 23
Top 10 E- learning companies in India 25
Market for the Edtech company in the upcoming year 26
What I have done in Internship 27
Why Unschool internship helped me 28
Finding 29
Recommendation 30
Conclusion 31
An overview of their courses 32
Terms of references 36
Weekly progress 35

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 Preface

This report is regarding my Winter Internship Project at Unschool Organisation

for experiencing different aspects of marketing and reaching out to people for
their service in terms of different courses. Providing people with quality
education through online medium and encouraging to upgrade skills for better
job opportunities.

Unschool gave me the opportunity to complete my winter internship project in their

organization. It was a great experience to work for the ed-tech platform.

This report describes experience and learning I got while working for Unschool. It
contains the details about the organization and the details of the activities I have worked
upon.

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 STUDENT DECLARATION

I Yash Lukkad student of Post Graduate Diploma in Management Program of Batch 2020-22.

Hereby, declare that the project report entitled “MARKETING AND OPERATIONS OF

UNSCHOOL COURSES”, under the guidance of Mr. Rishikesh Nalawade. And submitted to

IIEBM, Indus business school. I hereby, declare that this work is my original and has not

been reproduced from any other source.

Date: 02/01/2021

Place: Ujjain

Signature: Yash Lukkad

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 ACKNOWLEDGEMENT

I take this opportunity to express my profound gratitude and deep regards towards Managing
Director and Trustee of IIEBM, Dr. Jai Singh Marwah.
I am grateful to the Director of the institute, Dr. Govind Nandkumar Hemrajani and my
faculty Member Prof. Rishikesh Nalawade for their guidance. The support and guidance from
sir, was a great help and it was extremely valuable. I would also like to express my gratitude
to them for their constant support and encouragement.

I express my gratitude to Unschool, Hyderabad. I also take this opportunity to thank to the
Founder and President of Unschool, Mr. Rahul verma for providing me the opportunity to
embark on this project.

I would like to thank my Project Leader, Mr. Anirban Bose, marketing and sales head
Hyderabad for their guidance and consideration, without their help and support the internship
would not have been a good learning experience.

Yash Lukkad

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 Offer Letter from Unschool

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9|Page
 Certificate from Unschool

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 ANNEXURE-IV- CERTIFICATE FROM
ORGANISATION

TO WHOMSOEVER IT MAY CONCERN

This is to certify that Mr. / Ms. has worked as a

Winter Trainee in our ORGANISATION in the ………………. Department / Division / ……….

from to

He / She has carried out an analysis / survey / .................... of

“……………………………………………………………”.

He / She have been sincere, hardworking and punctual during the project. I wish him /
her

Success for all her future endeavors.

Place: Name of Project Guide

Date: Designation

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 ANNEXURE-V – CERTIFICATE FROM INSTITUTE

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 SYNOPSIS

1. Name of Organization: Unschool

2. Project Title- Winter Internship for MARKETING AND OPERATIONS OF

UNSCHOOL COURSES

3. Scope of the project

 The project helps me in developing the skill required for corporate world.
 Handling roles and responsibilities.
 Gain work experience.
 Getting exposure of management task which help in upskilling and resume
building

Name Designation Email id Phone No.

Mr. Anirban Marketing and Anirban.unschool@gmail.com 9937897020
Bose Operation Executive

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 4. Head of the Organization:

 Name: Mr. Rahul Verma

 Address: Ground Floor, H.No. 1-11-251/3, behind Shoppers Stop, Begumpet,

Hyderabad, Telangana 500016

 Designation: Founder/CEO

 Contact: rahul@unschool.in

5. Brief overview about the project:

Unschool is a e-learning platform which offers courses in recorded and pdf forms. In
Unschool internship I have been appointed in the position of Marketing and Operations. My
primary task is to market Unschool courses to students across various colleges in the country.
From the start date of internship, I have been doing market research to identify the target
market for the product. I have recruited students, taken their interview who are working under
me called “UCI”, given training for sales pitching and Promoting the Unschool product
through digital marketing.

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 Overview of the project

Unschool is an online ed-tech platform and it provides variety of courses under different
segments. The aim is to reach wider audience through better digital presence and their digital
presence has been a significant one.

I have been working with the various tasks which includes creating posts and posting on
different medium, creating the team with different kinds of people, diversified backgrounds.
Analysing the candidates behaviour by contacting with them, how they are working, their
approach to the works they have allotted with was also one of my major task. The work
emphasis such on knowing the pattern of consumers, Unschool community influencers,
providing them sales pitch, and encouraging them to do promotion as well.

I have been provided the opportunity to do market research for leads, to convert the leads into
potential customers. There were challenges on getting positive response from the consumers
but we kept trying. Also I got the opportunity to hire some of the UCI’s for our team. But got
some positive response as well. The team mates were cooperative and they also tried from
their side.

Then keeping the records of sales and UCI’s on sheets and maintaining the data was also a
part of my task.

Through this project I’m able to communicate with lot of people, like placement officers,
attended induction meetings, bringing the UCI’s for meetings.

This was an encouraging moment for me when my very first leads got converted into prospect
consumers and also found value from the courses they invested on

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 Introduction

Advances in Information and Communication Technology have drastically increased not only
access to information but also opportunities for people to create and share information. With
these changes came the proliferation of fake news, making the issues of mis- and
disinformation more prevalent and pressing than ever before.

In the last 20 years, the Internet has grown from being nearly non-existent into the largest,
most accessible database of information ever created. Online teaching is here to stay. Many
students prefer the online classroom since it offers flexibility in their busy schedules. With the
proliferation of information and knowledge, students must become lifelong learners in today's
world, and online education plays an important role in helping individuals access the learner-
centered and self-directed instruction.

With enhanced software, hardware, and Internet access, more options for online education
will become available. With student enrollments increasing faster than classrooms can be
built, students becoming more proficient with technology, and students pursuing an education
that meets their needs, the future of online education will continue to grow. Online degree
programs will become more widely accepted as they become a more common practice.

Online courses are a breath of fresh air which breaks the classroom learning mold. The biggest
advantage of an online course is that your classroom and instructor (theoretically) are available 24
hours a day. You can study any time you want. You can study with whomever you want. You can
study wearing anything you want (or nothing if you prefer!) Online courses give you the flexibility to
spend time with work, family, friends, significant others or any other activity you like. Online students
often find that their family, friends and/or boy-girl-friends get involved in the course. Oftentimes, a
student will study with that special someone present. Children may take an interest in the online
environment. Because you have a direct pipeline to the instructor via e-mail, you can get your
questions answered directly. Many students aren't comfortable asking questions in class for fear of
feeling stupid. Many of us don't really take the time to get to know our fellow students, especially in

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large classes. We might be too busy or we're just plain shy. An online course provides an opportunity
to get to know other students via bulletin boards, chat rooms and mailing lists. Most of the time, most
of what we learn in a course is forgotten within a week or two of the end of classes. Having that spark
of interest and knowing how to find information online insures that what your learning is always
available to you. The number of advantages is more than this, hoping that the general idea of
taking the online course are disseminated. Considering the busy and hectic lifestyle we have,
online education is the best bet. The opportunity one gets to learn at any time-anywhere
broadens education to greater horizons.

Despite research showing the benefits of classroom-based MIL education, the limitations of
offline-based education lead us to explore the effects of an online educational game that can
help people to become information literate citizens. That is, even though the importance of
offline-based education is well established, public school systems often face practical
challenges in timely implementation of those education programs against mis- and
disinformation. There's also an increasing concern of marginalizing those outside the purview
of the school system, like adults who have already graduated, people with limited access to
learning opportunities, or students whose school districts do not offer adequate MIL programs.
For these learners, an online intervention program open for public use is a more accessible
alternative.

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 Introduction about Unschool

Unschool is a Government of India recognized company incubated under Government of

Telangana's initiative T-Hub (Hyderabad), Unschool was founded in 2019 Asia’s largest
Incubation center. With 10000+ students, 50+ mentors with 100,000+ hours of learning
delivered, Unschool is reviewed as the Top 10 Digital Learning Companies of 2019 by the
Higher Education Magazine.

Unschool is an e-mentorship platform that allows students, graduates, young

professionals, entrepreneurs and "anyone with the curiosity to learn" to create an online
learning ecosystem that fits their need and industry demands. Correspondingly, Unschool
is a marketplace where learned individuals or subject matter experts are able to coach
younger, inspired minds in their own fields. Beginning their journey with a psychometric
test, our users are able to identify what course would be best suited for them. Unlike
Massive Open Online Courses, which are driven by traditional collegiate coursework, we
try to optimise alternative learning and teaching methods by merging career counselling,
self-paced learning, personalised mentorship, and individualistic online courses delivered
by industry experts.

25-year-old Rahul Varma became an engineer not by choice but out of chance. He realised
much later in life that his passion lay in management and sales, and not coding. After
heading AIESEC’s operations in India, he went on to become the Chief Operating Officer
for an edtech startup in Bengaluru. There, Rahul realised that India’s schooling and
education system was outdated, as there hardly is any industry relevance to what was
being taught in schools and colleges. Most of the youth lack industry relevance and real-
time skills to keep up with the pace of change in technology and other industries.

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 On the Unschool platform, students can sign up and immediately start their lessons. Once
they complete 20 percent of the course, they are intervened with a project that tests their
knowledge. Upon finishing 70 percent of the course, another major project intervention
takes place. Once they do well and finish 80 percent of the course, they are presented with
handpicked internship opportunities from reputable MNCs, startups, NGOs etc.

Unschool relies on a learning management system that allows coaches (experts) to host
their lessons in various formats, and for students to learn and engage with peers and the
coaches, as well as apply for internships. Some of the courses on Unschool are on data
sciences, AI, coding etc.

Unschool has a 50 percent completion rate because other than providing pre-recorded
videos, it builds an online learning ecosystem that offers personal mentorship by industry
experts to complete LIVE projects. It enables students to get placed in internship
opportunities in the best companies due to its outcome-based learning approach.

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 Methodology adopted for the Project

The methodology is a part of the research design. Research design is a plan, structure to
answer whom, when, and how the subject is under investigation. The project scope involves
the finding of potentiality and demand pattern in EdTech sector and which type of courses are
in trend with the type of requirement of market. This project is totally practical and intensive
work based.

Qualitative data- The project was mainly constituting qualitative research- it mainly focuses
on verbal data rather than values or mathematical variables. Gathering information is then
analysed in the interpretive manner, subjective, diagnostic, etc.

The methodology adopted- generally speaking, Unschool provides a wide variety of courses,
and targeting the right type of consumer for the most preferable course was one of the major
methodologies behind enrolments.

Convincing pitch for enrolment was also a major important aspect which had to be covered.
Also, while communicating with vast number of people understood what type of preferences
they have, did market research on which background what type of courses they can refer to.
Also through different social media platform, different strategies had to be adopted like
through

LinkedIn for prospects the placement officers, colleges had to be contacted and through
Instagram different potential candidate and also leads for the creation of UCI teams were
considered. This also made me learned through different platforms the approach should also
be differing at a large scale. Through digital presence and increase in competitiveness also
there have been many challenges to create a strong digital presence and make people more
aware of Unschool courses but fortunately Unschool has a quite a strong digital footprint and
their website is also well optimized.

So, researching all these major steps were like creating awareness through different platforms
and circulation where the network marketing was the major task and did a chain marketing on
rolling the forms through us as well as the UCIs who was working with us. During enrolment,

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I pitched about the offers which had attracted more consumers, and once they got convinced
payment was done through online mode and had to male sure that there should be secured
payment done. Also some of the consumers faced issues related to the access of the courses
helped to resolve those issues as well.

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 Courses offered by Unschool

1. Technology
o Android App Development
o Full Stack Development
o Java & Python
o C & C++ Languages
o Artificial Intelligence and many more.

2. Arts & Media

o Graphic Design
o Human Rights and duties
o Interior Designing
o Psychology
o Public speaking training and many more.

3. Management
o Advertising And Copywriting
o Art Of Selling
o Business Management
o Career Planning for Fresher
o Digital Marketing
o Design Thinking and many more

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 Competitor

The online education market in India is to be highly impacted by the emergence of cloud
computing. The cloud technology enables eLearning companies in India save a significant
amount of data, content, and information on a single platform. The saving of data makes
easier for users and providers to manage, procure, process and access information from
anywhere possible. Another major eLearning market trends is the rising popularity of big data
and learning analytics. The eLearning market in India is forecast be worth over $18 billion by
2022. The technology helps online course providers measure learner’s preferences, failures,
success, and behaviors, thereby obtaining actionable intelligence to improve course designs.
Thus, rising awareness of analytics will push growth in the online education market in India.
With the rising demand of prospective learners looking for alternative education sources, the
country offers significant opportunities for eLearning companies in India, offering products or
services based on digital platforms. The significant adoption of latest technologies and
methods the Indian online education market size is expected to grow in leaps and bounds.

According to the latest market report from Technavio, the online education market size in
India is set to grow by USD 14.33 billion during 2020-2024, registering an incredible CAGR
of over 21% over next four years.

The eLearning companies in India is striving to replace the traditional education system with
the modern education system by adopting latest educational technologies. The emergence of
cloud computing and rising popularity of big data and learning analytics are major trends
which is changing the face of online education market in India. The educational institutions in
the country are shifting to SaaS-based solutions such as ERP and LMS for technical support,
provided by cloud service providers. The eLearning companies in India are working
effectively with the central government, state government, and educational boards to make the
cloud platform prevalent. Besides, by adopting learning analytics or big data analytics, these
eLearning companies are helping online course providers design custom-made courses, ensure

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self-regulation of learners, conduct frequent auto-graded quizzes, and make grades and
learning progress accessible to students. Thus, the evolution and rising awareness regarding
latest technologies will increase the adoption of eLearning in the Indian market, thereby
pushing growth in the online education market in India.

Top 10 eLearning Companies in India 2020

1. BYJU’S

BYJU’s is one of the top eLearning companies in India which is headquartered in

Bangalore, India. Byju’s boasts to receive first investment in Asia from the Chan
Zuckerberg Initiative. This educational technology and online tutoring firm has created
a K12 learning smartphone app that offers highly effective, adaptive, and engaging
learning programs. These programs not only serve school students but also train
students for various competitive exams such as IIT-JEE, CAT, GRE, IAS and many
more.

2. Unacademy
Unacademy is an Indian online education technology company based in Bangalore. It
was originally created as a YouTube channel in 2010 by Gaurav Munjal. As a
company, it was founded by Gaurav Munjal, Roman Saini, and Hemesh Singh in
2015, and is headquartered in Bangalore.

3. Coursera
Coursera Inc. is an online education provider that offers students access to massive
open online courses specializations, and even degrees. Founded in 2012 by Stanford
computer science professors Andrew Ng and Daphne Koller, Coursera doesn’t actually
create educational content itself. Rather, the company partners with universities and
other organizations to provide them with an online platform that students pay to gain
access to.

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 4. Vedantu
Vedantu is an edtech platform where teachers provide live online tuitions to students,
using a technology built in-house. It is said to operate on a marketplace model for
teachers, where students can choose to learn from an online tutor of their choice. At
present, the start-up is providing services to ICSE and CBSE students from grades 4 to 12
in India and the Middle East. On Vedantu a teacher is able to give personalized teaching
using two-way audio, video and whiteboarding tools where both teacher and student are
able to see, hear, write and interact in real-time.

5. Udemy
Udemy is an EduTech company that facilitates a competent platform for self-paced as
well as non-degree regulated learning, focusing on both hard and soft skills, to its users.
The platform has about 13 categories namely, finance and accounting, development,
business, IT and software, office productivity, personal development, design, marketing,
lifestyle, photography, health and fitness, music, and teaching and academics, which are
further arranged into subcategories. Udemy is an online learning platform and
marketplace focused on students and working professionals. The courses are headed by
instructors, who are generally subject matter experts in their respective fields.

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 Market for Edtech industry in the upcoming years

The education system is no longer synonymous with the traditional classroom set-up and
students are now leveraging edtech platforms and tools to learn at their desired pace.
According to a report from KPMG and Google, the edtech market is expected to cater to 9.6
million users and have a market share of 1.96 billion dollars by 2021. It is certain that the
industry will continue to affect change in the education sector.
Let’s take a look at the leading edtech trends that are driving and will continue to drive the
education sector in 2021.
Virtual classroom-enabled online lectures are gaining popularity by empowering students to
learn from any part of the world and choose the educational institution of their choice.
Not only does it create a real classroom-like learning environment at home but it also
empowers teachers to control and manage academic operations from the comfort of their
homes.
Since students have more exposure to the Internet and different digital devices, digital
masterclass formats are gaining popularity.
Digital masterclasses provide students the opportunity to be taught by top-line experts from
different fields. This encourages students to take an active interest in learning.

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 What I Have Done in Internship

With the whole internship period it was a great experience to know and got chance to work in
the marketing and recruiting department. It’s also a great achievement for me to learn and
implement by practically the entire procedure of digital marketing and recruitment process.
All of these opportunities I had captured in that field and also to expand knowledge. This
report is entire based and prepared on my work experience while working with Unschool. it
will also help to clear the confusion between practical knowledge and theoretical knowledge
and to gain experience in different task. During my internship period a number of approaches
and exposure methods were used as I have been working in excel updating it daily. From the
start date of internship, I have been doing market research to identify the target market for the
product. I have shared posters, form and done digital marketing to get the people recruited
under me, have given training to interns about how to make team as part of network marketing
how to convince customer to get enrolled for the courses. As a intern of Unschool I have been
dealing with the customer, communicate with customer guide them about the courses, the
feature life time access, participate induction program conducted by Mr. Anirban Bose. It was
near impossible task for me to learn everything about all marketing sector with such a limited
span of time. This was an opportunity to develop and enhance skills and competencies in my
career field which I actually achieved.
The task was assigned by Mr. Anirban Bose, The task he assigned was to make our own team
of 10 people who will be working under me as a intern and they will be performing at UCI
unschool community influencer, and for that I have managed to get many lead from my
contact and taken their interview, conduction of induction program for the new joined interns
to get the basic knowledge of what will they have to do in the internship

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 Why Unschool Internship Help me

 The training has helped me to gain business work experience since I was involved in
practical work in a business environment.

 The training has equipped me with more knowledge in addition to that obtained in class in
relation to the working environment.

 The training has helped me to impart the theoretical knowledge to practical since I was
involved in the practical work in the business environment.

 The training has also helped me in making of connections with various people who in the
future may give a helping hand my life.

 The internship training has helped in making friends and making healthy working condition
through interactions.

 The internship training is very helpful in building my resume.

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 Finding
Working with Unschool has givn me a great opportunity as it was a work from home internship
there is many difficulty like making sales pitch to prospect, One of the major challenge is to
convince the faculties, placement officers, students for taking the courses but because of the
following:-
 The leader of Unschool was so friendly he has helped me in solving my above
mentioned problem
 How to work in an organizational environment
 How to lead a team for organize an event or task
 They also provides the platform for different coaches who can teach and this keeps the
other side of profitability high
 Their USP (Unique Selling Proposition) is providing the internship opportunity once
they complete the course and also provides projects for each course and this is one of
the benefit.

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 Recommendation

Internship has given me a lot of opportunities and helped me to impart theoretical knowledge
to practical knowledge, but there is a need to review the way in which internship is handled
and address some of the above mentioned challenges.

Unschool can increase the number of courses as there is many demand for the courses which
are not available on unschool as compared to competitors.

The price of the courses can be more affordable as per competitor price and many of the
courses competitors offering free of cost.

The guidance on sales pitch was less, could have provided some more session for the same.

Sometimes there were communication gaps that was something which can be improved to
enhance the experience

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 Conclusion

Working with Unschool was the new and exciting experience for me. Working beyond our
own benefits encouraged me to work hard for the company to build their image. The
internship provided me the insight about how the organization exactly works and manages the
things going around. Engaging myself in all the possible activities to get good leads. The work
I performed includes helping our leader, managing excel sheet, managing, creating various
unschool poster, spending time with clients and interacting with the community leader. This
activity benefitted me to improve my thinking towards the marking and edutech industry.
I even thank IIEBM Indus Business School for providing me the opportunity to work for the
Unschool as a part of my Winter Internship Program

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 An overview of their courses

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 TERMS OF REFERENCE
During the internship duration period I was engaged with many a task like team formation,
making posters, marketing of courses and also helping leader in managing excel Also I was
assigned to manage team building and network marking.
On the basis of all the work which I have perform. I was supposed to prepare a report and
submit it to them.

Internship Start : 10 December 2020

Internship End : 05 January, 2021
Duration : 27 days
Area of coverage : Working from home
Company : Unschool

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 Sr.No. Week Date Description of work done
No.

1. 01 14/12/2020 Getting interns through our own lead, done

induction program for UCI, taking there
interviews and did social promotion.

2. 02 21/12/2020 Did social marketing of unschool through sharing

forms to various groups, channels and placement
committee, have shortlisted the interns and have
given training to them.

3. 03 28/12/2020 Have recruited more interns, given training to

them and marketed Unschool product through
digital marketing by visiting college in my city,
sharing on WhatsApp groups, Instagram,
telegram channel.

4. 04 02/01/2021 Have made a chain of network marketing two of

mine intern have made a team of 5 each and
continuously trying to get leads and trying to
increase the conversion rate and also conducted
induction program for new intern

5.

6.

7.

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