SUMMARY:-

This project is divided into some chapters. The 1st chapter deals with the
introduction, which covers the profile of the BILT (UNIT-SEWA), profile of the
product, history, growth and establishment of the BILT.

The paper industry in India is largely established in the private sector. Public
sector entered the field of paper and pulp industry.

The marketing tools popularly called as the 4ps – product, price, place,
promotion. The marketing mix is a plan designed to analyze the marketing
problems.

The 2nd chapter deals with objectives of the study, needs of the study,
methodology and limitation of the study. The objective of the study is to general
functions and marketing activities of BALLARPUR INDUSTRIES LIMITED (UNIT-
SEWA). To analyze the existing system of marketing mix in BALLARPUR
INDUSTRIES LIMITED (UNIT-SEWA). Almost all the data used for the study is
secondary data and also primary data.

The BALLARPUR INDUSTRIES LIMITED (UNIT-SEWA) was established at Gaganapur,

jeypore, in koraput district.

Organizational set in BALLARPUR INDUSTRIES LIMITED (UNIT-SEWA) is a

functional beheaded by chief general manager who is assisted by different
functional managers and deputy general manager i.e. group activities in
accordance with the functions.

The basic enterprise function of BALLARPUR INDUSTRIES LIMITED (UNIT-SEWA)

are personal, finance, production and commercial (purchase and marketing
coordination among these different functional activities has been achieved
successfully so far.

This unit produces different quality papers with different standard sizes and
thickness (GSM). The difference of paper is of is thickness of brightness. The
increases as the brightness increases.
The electricity, own generation, non-conventional fuel are the main power of the
sources for the unit. This unit gets power sources from GRID Company and two
turbine generators of own. They get coal from Talc her (Orissa) and Raipur
(Chhattisgarh) and fuel i.e. furnace oil from Indian oil corporation,
Vishakhapatnam (AP).

The 3rd covers the marketing mix strategies i.e. an ideal combination of 4ps in
BALLARPUR INDUSTRIES LIMITED (UNIT-SEWA), PRODUCT, PRICE, PLACE,
PROMOTION. The basic marketing mix tool is a product.

The brand name of BALLARPUR INDUSTRIES LIMITED (UNIT-SEWA)paper is BILT.

The paper is packed with hessian cloth and then fixed jute strings etc. corrugated
boxes are used for A4 copier packing and wrappers for reels.

The size and the quality of the paper generally depend upon the customer order.

Price is the only element in the marketing mix that product revenue the other
elements produced cost price. Generally consists the following:- List Price,
Discount, Allowances, Payment Period, Credit Terms, Pricing Method Uses and
Terms of Delivery.

The unit follows geographical pricing in the general pricing policy. This unit faces
the competition from big and mini paper mills. The main competitors:-

 JK PAPER MILL (RAYAGADA- ORISSA)

 AP PAPER MILL (RAJAHMUNDRY-ANDHRAPRADESH)

Place is concerned with getting the products to the product market place.
Generally place consists of channels, location of outlets, coverage, transportation
inventory. They use single channel distribution and also direct distribution.

This unit covers MUMBAI, DELHI, KOLKATA, CHANNAI, SECUNDERABAD, ASLALI,

ERNAKULAM, RAJPURA, INDORE, PUNE, SAHARANPUR, and BANGLORE &
VIJAYAWDA. The main sources of transport are only by road.

Promotion is another important and final element in marketing mix. Promotion

consists of personal, advertising, sales promotion and publicity.
Expenditure on promotional activities is very less and it included annual reports,
broachers and advertisements practically advertising expenses are very low.

Basic problems faced by paper industry are increases in cost of raw materials,
transportation, trappings and wastages and stoppage of production and higher
input costs.