Republic of the Philippines

UNIVERSITY OF EASTERN PHILIPPINES

University Town, Northern Samar

COLLEGE OF ARTS AND COMMUNICATION

Course Syllabus
In
GE2
(PURPOSIVE COMMUNICATION)

Second Semester
School Year 2020-2021

University Vision

An academically competitive, research and development-focused and fiscally

strong public higher education institution.

University Mission

To develop learners into well-rounded persons imbued with an enlightened

sense of nationalism, and a strong commitment to service, globally relevant, honest,
hardworking, competent, efficient and effective accelerators of progress.

CAC Goals

1. To promote the mental and physical well-being of the learners through the
liberal disciplines
2. To foster awareness of the ethical and social significance of, as well as
responsibility in the use of interpersonal communication and mass media
3. To give the learners a strong sense of fulfillment and concern for the
development of their community and country through:
a. The understanding and promotion of harmonious relations with
their own selves, with others and the world;
b. The acquisition of the ability to think logically and critically and
communicate effectively;
c. The appreciation of their role as productive citizens , agents of
change, guardians of cultural heritage and protectors of the
ecosystems;
d. The acquisition of skills for problem-solving, decision-making and
planning and dynamic leadership, and
e. The development of a spirit of self- reliance, national consciousness
and sense of service to humanity
 A. Course Description

This is a three-unit course that develops students’ communicative

competence and enhances their cultural and intercultural awareness through
multimodal texts that provide them opportunities to communicating effectively
and appropriately to a multicultural audience in a local and global context. It
equips students with the tools for critical evaluation of a variety of texts and
focuses on the power of language and the impact of images to emphasize the
importance of conveying messages responsibility. The knowledge, skills and
insights that students gain from the course may be used in their other
academic and/or web-based output for various purposes

B. Learning Outcomes

At the end of the course the students should be able to:

Knowledge:

1. Describe the nature, elements and functions of verbal and non-verbal

communication in various and multicultural context
2. Explain how cultural and global issues affect communication
3. Determine culturally appropriate terms, expressions and images
4. Evaluate multimodal text critically to enhance receptive (listening, reading,
viewing) skills
5. Summarize the principles of academic text structure

Skills:

1. Convey ideas through oral, audio visual and web-based presentation by

different target audience in local and global setting using appropriate registers
2. Create clear, coherent and effective communication materials
3. Present ideas persuasively using appropriate language registers
4. Write and present academic papers using appropriate tone, style, convention
and reference styles

Values:

1. Adopt cultural and intercultural awareness and sensitivity in communication of

ideas
2. Appreciate the differences of the varieties of spoken and written language
3. Adopt awareness of audience and context in presenting ideas
4. Appreciate the impact of communication on society and the world

C. Credit : 3units

D. Time Duration : 54 hours

 E. Course Outline and Time Frame

Week Topics
1 Course Orientation, grading system and requirements
2 Communication processes, principles and Ethics
3 Communication and globalization
4 Local and global communication in multicultural setting
5 to 7 Evaluating messages and/ or images of different types of texts
reflecting different cultures
8 MID-TERM EXAMINATION
9 to13 Communication strategies using tools of technology
14 to 15 Communication for various purposes
16 Communication for work purposes
17 Communication for academic purposes
18 FINAL EXAMINATION

F. Suggested Readings and references

Erivera,Avila C. et al, Writing in the Discipline. Mutya Publishing House, Malabon

City, Philippines, 2015

Padilla, Mely, et al. Communicate and Connect Purposive Communication. Mutya

Publishing House. Malabon City, Philippines. 2018

Pascual, Janet c. et al. Purposive Communication. Books ATBP Publishing

Corporation. Mandaluyong City. Philippines. 2016

Prepared by:

PROF. AVILA C. ERIVERA

Subject Professor

Noted:

ANATOLIA B. BASISTA,DALL
Chair, Languages and Communication Department

Approved:

MARIA ALFE G. BANAWIS, DALL

Dean, CAC