COMPETI

TION
Compet
iti
onar
iseswheneveratl
easttwopart
iesst
ri
vef
oracommongoal
whi
chcannotbe
shar
ed:
whereone'sgai
nistheother
'sl
oss.

I
tis,
ingener al
,ari
valrybetweentwoormor eentit
ies:
animals,
organisms,economicgr
oups,
i
ndiv
iduals,soci
algroups,etc.
,forgrouporsocialstat
us,l
eadershi
p,prof
it
,andrecogni
ti
on:
awards,goods,mates, pr
esti
ge,aniche,scar
cer esour
ces,oraterr
it
ory.

Compet i
ti
onoccursi
nnature,betweenli
vingorgani
smswhichco-exi
sti
nthesameenv i
ronment
Animalscompeteoverwatersuppli
es,f
ood, mates,
andotherbi
ologi
cal
resour
ces.Humans
usual
lycompeteforfoodandmat es,t
houghwhent heseneedsaremetdeepri
valr
iesof
ten
ari
seoverthepursui
tofwealt
h, power
,presti
ge,andfame.

Competi
ti
onisi mpor
tantt
oy ourbusinessbecausei
tenablesy
out oident
if
yyourspeci
fi
cand
uni
quetr
aitsthatar
eappeali
ngt ocustomers.I
denti
fyi
ngandharnessingt
hesetr
ait
swillenabl
e
youtomarketyourbusi
nessmor eeffecti
vel
yandbringinnewcustomers.

I
NDUSTRYOVERVI
EW:
Comput
erhar
dwar
eEl
ect
roni
cs
Comput erHardwar eelectr
oni
csincludesthephy si
cal par
tsofacomput er
,suchast hecase,
centr
alprocessingunit(CPU),monitor,mouse,key board,comput erdatastorage, gr
aphi cscard,
soundcar d,
speaker sandmot her
boar d.Bycontrast,soft
war eisthesetofinstruct i
onst hatcan
bestoredandr unbyhar dware.Hardwar ei
sso-termedbecausei tis"hard"orrigidwit hrespect
tochanges,wher eassof t
wareis"soft
"becauseitiseasyt ochange.Har dwarei stypicall
y
dir
ectedbyt hesoftwaretoexecuteanycommandori nst
ruction.Acombi nati
onofhar dware
andsoftwaref or
msausabl ecomput i
ngsy st
em, althoughothersy stemsexistwi thonl y
hardware.
TheSy
stem Uni
t

Mot
her
boar
d(akaSy
stem Boar
d)

CPU(
Cent
ral
Processi
ngUni
t)

Memor
y,suchasRAM,
ROM,
Cache,
andFl
ash

Por
ts

Expansi
onSl
ots

Secondar
ySt
orage,
suchashar
ddi
skdr
ives,
CD-
ROMs,
etc.

I
nput/Out
putDev
ices

Communi
cat
ionsDev
ices

Mobilehardwareincl
udesmobi
ledevi
cesordevi
cecomponentst
hatrecei
veoraccessthe
serv
iceofmobi l
it
y.Theywoul
drangefr
om port
abl
elapt
ops,smar
tphones,t
abl
etPc's,
Personal
Digi
talAssist
ant
s.

I
NTRODUCTI
ON
ASUSi saTaiwan-based,mult
inat
ionalcomputerhar
dwar eandconsumerel
ectroni
cscompany
thatwasestabl
ishedin1989.Dedicatedtocr
eatingproduct
sfortoday’
sandtomorrow’
ssmart
l
ife,ASUSi
st hewor l
d’sNo.1mot her
boardandgami ngbrandaswellasatop-t
hreeconsumer
notebookvendor.

ASUSbecamewi delyknowni nNorthAmer i

cawheni trev
oluti
onizedthePCi ndustryin2007
wit
hitsEeePC™.Today ,thecompanyi spioneeri
ngnewmobi l
et rendswi
ththeASUSZenFone™
seri
es,anditi
srapidlydev el
opingvirt
ual andaugment edreal
ityproduct
saswel l
asI OTdevices
androboti
cstechnologies.Mostr ecently,ASUSintr
oducedZenbo, asmarthomer obot
desi
gnedt oprov
ideassi stance,ent
ertainment,andcompani onshiptofamil
ies.

I
n2015and2016,
For
tunemagazi
ner
ecogni
zedASUSasoneoft
heWor
ld’
sMostAdmi
red
Compani
es,andforthepastfouryear
sInter
brandhasrankedASUSTai wan’s
mostval
uabl
einternat
ional
brand.Thecompanyhasmor et han17,000
empl
oyees,i
ncl
udingawor l
d-cl
assR&Dt eam.Dr i
venbyi
nnov at
ionandcommi tt
edtoqual
i
ty,
ASUSwon4,385awar dsandearnedapproxi
mat el
yUS$13.3bill
i
oni nr
evenuein2016.

TYPESOFPRODUCTSOFTHECOMPANYARE:
 Phones.Phone.ZenFone.

 Lapt
ops&2-
in-
1PCs.Lapt
ops.ZenBookSer
ies

 Tabl
ets.Tabl
etAccessor
ies.Cases,
Cov
ers&Sl
eev
es.

 Mot
her
boar
ds.Mot
her
boar
ds.ROG-Republ
i
cofGamer
s.

 Gr
aphi
csCar
ds.Gr
aphi
csCar
ds.AMDSer
ies.

 Heal
thcar
e&Wear
abl
e.ZenWat
ch.ZenWat
ch.

 Deskt
op&Al
l
-in-
OnePCs.TowerPCs.

DI
RECTORSOFTHECOMPANY:
 Jonat
hanTsang

 S.
Y.Hsu

 SamsonHu

 Jer
ryShen

 Er
icChe

 JoeHsi
eh

 Jacki
eHsu

 Tze-
Kai
ngYang

VI
SIONOFTHECOMPANY:
ASUSconst antl
ystrivestobeani ntegrat
ed3Csol ut
ionprovider(
Comput er,Communicati
ons,
Consumerel ectr
onics)thatdel
iver sinnovati
onsthatsimpli
fyourcustomer s’l
i
vesandenable
them torealizethei
rfullpotent
ial.ASUSpr oduct
srepresentthebestthattechnol
ogyhasto
offer
,providingoutstandingperfor manceandaest heti
csthatseamlesslyaccommodat eal
l
l
ifest
yles,any t
ime,any where.

MI
SSI
ONOFTHECOMPANY:
Asamajorpl
ayeri
ntheI
Tindust
ry,
ASUS'cor
por
atemissi
onistoprovideinnov
ati
veI
T
sol
uti
onst
hatempowerpeopl
eandbusi
nessest
oreachthei
rful
lpotenti
al.