CMA Mohit slide 1 n 10

Good morning/afternoon/evening respected ma’am and one n all present here

My name is Mohit Choksi
Our todays topic for presentation is a case of Gujarati cooperative milk marketing federation
Before moving forward with our presentation let me introduce my team members Yogesh,
Devendra, Devyani, Riya, Vidhi and Kunal
Now I would request Yogesh to proceed further with the presentation
Over to you Yogesh

Conclusion

Amul spurred India’s White Revolution. The Anand pattern experiment at

Amul, a single, cooperative dairy, was the engine behind the success of the
program. As it was under the guidance of Dr. Verghese Kurien, he is known
as the Father of White Revolution in India and also as the Milkman of India.
It transformed India from a milk-deficient nation into the world’s largest milk
producer, achieved not merely by mass production, but by production by the
masses; the process has been called the white revolution.
Amul has some good competitors where Most of these ice creams entered
regionally but then held on to the regional market share. Thus, even though
individually these brands might not be a worthy adversary, combined and
with their total net aggregate, all of them together are giving a very tough
competition to Amul.

Amul has been given the award of ‘Marketer of the year’ 2018 by IAAI.

Thank you