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Intl MKT CH 15 6
Intl MKT CH 15 6
15
Exporting and
Logistics: Special
Issues for Business
McGraw-Hill/Irwin
International Marketing, 13/e © 2007 The McGraw-Hill Companies, Inc., All Rights Reserved.
Global Perspective
Chapter Learning Objectives An Export Sale: From Trade Show to Installation
• How the U.S. government helps exporters • Specific export mechanics occur when goods are shipped from one
• The steps necessary to move good across country borders country to another.
• How various import restrictions are used politically • The Internet has helped speed up this process
• Means of reducing import taxes to remain competitive • Most countries control the movement of goods crossing their
• The mechanics of export documents and their importance borders – imports and exports
• The main instruments of foreign commercial payments • The international marketer must meet the legal requirements
involved in moving goods from one country to another
• The logistics and problems of the physical movement of goods
- Export regulations
• The impact of antiterrorism regulations on the export-import
- Import regulations
process
15 - 3 15 - 4
• Controlled by the Bureau of Industry and Security (BIS) of the • The exporter must determine the appropriate license for the
Department of Commerce product (general or validated):
• Export Administration Regulations 1. Select the proper classification number
- Serve the national security, foreign policy, and nonproliferation 2. Decide if the items have end-use restrictions
interests 3. Determine the ultimate end customer and ultimate end uses of the
- Includes some export controls to protect the U.S. from the adverse product
impact of the unrestricted export of commodities in short supply • The details of exporting must be followed to the letter
• NLR (no license required)
15 - 5 15 - 6
1
ELAIN, STELA, ERIC, and SNAP Import Restrictions
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15 - 9 15 - 10
15 - 11 15 - 12
2
Packing and Marking Customs-Privileged Facilities
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15 - 15 15 - 16
• Cost advantages • Common shipping modes: ocean shipping, airfreight, air express,
• Optimal inventory levels and parcel post
• Optimal production capacity • Containerization
• More dependable delivery service to the market • Intermodal services
• Can render the natural obstructions created by geography les • Intermodal marketing companies (IMCs)
economically critical for the multinational marketer • Rail transportation
• Complete logistics management services
- UPS
- FedEx
• Merge-in-transit
15 - 17 15 - 18
3
International Logistics and Supply Chain
Foreign Freight Forwarder
Management
• Licensed by the Federal Maritime Commission • Information technology now allows communication with
• Arranges for the shipment of goods as the agent for an exporter participants in real time via a single connection point
- Arranges for complete shipping documentation • NetLinx
- Provides information and advice on routing and scheduling, rates • Descartes
and related charges, consular and licensing requirements, labeling • BLP providers or integrators
requirements, and export restrictions
- UPS Logistics Group
- Offers shipping insurance, warehouse storage, packing and
containerization, and ocean cargo or airfreight space
15 - 19 15 - 20
15 - 21 15 - 22