Story of Raw Spessery

Raw Pressery is a health food and beverage startup from Mumbai that aims to give
people their daily dose of nutrients through healthy cold-pressed juices.

• Founded: 2014
• Founder: Anuj
Rakyan

Anuj Rakyan
Anuj Raykan

His brief stint in the US introduced him to the concept of cold-pressed fresh juices,
which is commonplace there.

When he decided he wanted to do something of his own, cold-pressed juices

presented a good opportunity.

His last role before turning entrepreneur was VP-Sales at

Nirav Modi Jewels.

He credits his previous experience with helping him

organise the infrastructure, team, financing and launch
of Raw Pressery within six months of conceptualising it.

Economics graduate from Duke University

The Success Story Of Raw Pressery

The success
story of Raw He was deeply
Pressery disappointed to find
started from no products which Then an idea
Anju kitchen in meet his health struck his mind
June 2013 requirements

Why not
And decided to produce them on his make my own
own in his kitchen. juice at
home?”

After countless hours of juicing,

weekends with farmers and Why does
plenty of sleepless nights, Anuj being healthy
have to be so
and his team began production
complicated?
 Dec 2013 With 80 lakhs of
We began home his own and with
delivery with the the help of his
help of the famous family and friends,
Dabbawalla Anuj started RAW
network across with 1.5 crores in
Mumbai and Pune. 2014.

Apr 2014
Our first ever retail partners
Foodhall and Godrej Nature’s Basket came
on-board to bring the juice straight to you.

Raw Pressery was launched in January, and sold over 85,000

bottles of juice to over 2,500 customers within its first year.
Anuj started with 6 flavors and now expanded to 30 variety of
drinks with 4 different categories.

Raw Pressery was launched in January, and sold over 85,000 bottles of
juice to over 2,500 customers within its first year.

RAW is expanded to 10 major cities and 1000 outlets in the country with
around 200 employees.

The drinks produced by RAW have a shelf life of 21 days and if unsold by the retailer, are
taken back and distributed in various events while they are still safe.

RAW is also a step forward in helping the poor children by providing them school uniform
produced from recycling their used bottles.
Juices

Mixed fruit
Raw Pressery makes fresh cold
pressed juices and almond milks,
delivered straight at your Mango
doorstep.

• Unlike single flavour juices Life

available in tetra packs, Raw
Pressery juices are a blend of
ingredients to help you trim,
glow, shield, build, run and flush.

• Each bottle of juice has been

specially formulated to help
achieve this.
Trim Coconut water
 Sugarcane

Lean

Guava Aloe
Lemonade
Coconut Water Aloe
Lemon Pomegranate
Juice Valencia
Grapefruit Orange
How Raw Pressery Bottle Of Juice Is Prepared!

FRESHEST OF A SPLASH OF
THE PRODUCE FRESH PURIFIED INGREDIENTS
is brought to the FRUITS &
WATER ARE PEELED &
manufacturing VEGGIES ARE
plant where UV then further CHOPPED
decontaminates them gently to prepare
COLD-PRESSED
treatment sanitizes every drop of
every little fruit to reveal the beautiful them for cold-
side of nature pressing goodness is squeezed
and veggie out of them for you
FRESH JUICE IS THE PRESSURE IS BOTTLES ARE LINED
BOTTLED ON UP IN CRATES
and capped to lock in With the first ever and loaded into
all the goodness and High Pressure trucks to reach your
nutrition Processing homes
Machine in Asia
the shelf-life of all
our juices has
increased to 45
days
The juices are available in 250 ml bottles starting from Rs 150. Raykan says that the
more you order, the more the cost benefits.

Therefore, even the Raw Pressery website mostly offers

packages spread over 3 or more days to help you achieve a
certain health goal.-Juices ordered online are delivered fresh
by 8:00 am in the morning at the customer’s door-step.

In retail, Raw Pressery is available at high-end

grocery stores in Mumbai, BigBasket.com, a
couple of gyms, yoga centres, catering services
and at some corporate canteens.
Celebrity Endorsement and Future plans

With Jacqueline Fernandez as it’s brand

ambassador, Anuj’s company is now planning to
enter the food products.

Labelled as “clean label”, they

are planning to supply natural
food which resembles the
home food which is supplied
in ready to eat food packets.

Anuj is also planning expand his cold-press empire to Southeast Asia and the Middle East.