M.Com.

(CBCS) FACULTY OF COMMERCE,

OU

SEMESTER-Il
PAPER CODE: COM 6: Core-I
INTERNATIONAL BUSINESS AND BUSINESS ENVIRONMENT

Objecti11e: to familiarize and acquaint the studews with the knowledge of busine.rs
e1111iro11111e111 and latest deve/opmel// in b11ri11ess environmem.

UNIT - I: INTRODUCTION:
Business Environment--Concept-Elements-Economic Environment-Economic Systems-
Policy Env ironment- Fiscal Policy-Monetary Pol icy- Political Environment- Role of
Government to Business-Legal Environment-Consumer protection Act-Competition Act-
Socio-Cultural Environment -Corporate Social Responsibility.

UNIT - ll: LIBERALIZATION:

Industrial Policy 1991 and its implemen tation-Industrial growth and structural changes
Economic Planning-NIT! Aayog-Economic reforms - liberalization-Second Generation
reforms Balance of Payments-importance-components.

UNIT - Ill:PRIVATIZATION AND GLOBALISATION :

Privatization -concepts - nature - objectives - forms-Theories of International
Trade-Government in tervention in lnLemational Trade-tariff and non-tariff baaiers--Scope
and importance of international business-Globalization-meaning-drivers -Modes of Entry.

UNIT - IV:FOREIGN CAPITAL:

Foreign Direct Investment; types-trends-costs and benefits to borne and host countries-
policy of Government-Foreign Portfolio Investment - FEMA - Objectives - Provisioas-
Intematioaal Economic Institutions-IMF-WorJd Bank-UNCTAD.

UNIT - V:WTO AND TRADE POLICY:

World Trade Organisalion - functions - objectives - AOA - GATS - TRIPS
- TRIMS - Regional Economic Integration- levels-trade creation and diversion
effects-Regional Trade Agreements-EU-AS EAN-SAARC-NAFf A-BRJCS-lndia 's
Trade Policy.

SUGGESTED READINGS:
Books:
I .Francis Cherunilam: Global Economy and Business Environment - Himalaya
2. Francis Cherunilam: Business Environment - Text and Cases - Himalaya
3. S.K.M isra & V.K .Pu ri: Economic Environment of Business - Himalaya
4. Menipaz:International Business: sage.
4. Prof. Laxmi Narain: Globalization - Liberali1..ation and Privatization of Public enterprises
- Sultan Chand & Co.
5.S.K.M isra & V.K.Pu ri: Indian Economy - Himalaya
6. Aswathappa: Business Environment - Himalaya
7. Dull and Sundharam: Indian Economy
8. Ray: Indian Economy.
PHI Reports:
I .World Development Repon; 2. Human Development Report;
3. lndia Development Repon: 4. Pre-budger economic
survey. Periodicals:
Economic a.nd Political weekly: Business India; Business World; Business Today; Finance
India;
Business Standard.

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