SUNWAY UNIVERSITY BUSINESS SCHOOL

Week 2
Tutorial 1: Market Oriented Planning

Objectives
 Administer groups for poster presentation and same will go for marketing planning and
strategy assignment (reinstate the assignments let them know your expectations)
 To reflect on customers’ experiences
Tutorial Activity (20 minutes)
 You need to form a group (4-5 members) for their poster presentation and followed
by marketing strategy. Note: 5 is the maximum and no negotiation here. The
online google spread sheet link is
https://docs.google.com/spreadsheets/d/18_6IxEJiS0AbZsm_wzGcdMZKjHFoZ9z1S8L2cW
5vxKw/edit?usp=sharing
Note: You need to find groups from your own tutorial groups, in which you have
enrolled. DO NOT FIND MEMBERS FROM ANOTHER TUTORIAL GROUP.
 Make sure they enter the details in the online google spreadsheet (given in this
document) and send a confirmation email to their respective tutors. If you
cannot open the file, shout out to AB (arghob@sunway.edu.my)

TUTORIAL ACTIVITY

Break Out group activity in Blackboard Collaborate: Answer the below question. (15
minutes)

Task 1:
Ask your group members to share their experiences with electronic companies. Each group
member needs to identify which specific electronic company that they feel are great and
which other electronic companies they feel they would never visit or buy products from
them again. Compare their responses.

1
Task 2:
From the earlier discussion, need to complete the following details (break out group activity)

Experiences How the experiences can be translated to marketing

strategy?
Positive

Point 1

Point 2

Point 3

Negative

Point 1

Point 2

Point 3