JOSE RIZAL UNIVERSITY

Mandaluyong City, Philippines

Tourism and Hospitality Marketing
PRODUCT DEVELOPMENT ACTIVITY

NAME: ________________________________________
Villamor Frances Coleen F. SECTION: ____________________
HTM C311 – 301H
STUDENT NO.:___________________
20-256333 CONTACT NUMBER: _________________________
09983702044

TABLE OF CONTENTS

I. Product Name

II. Product Objectives

III. Product Description

IV. Product Details

V. Product Picture (Prototype)

VI. Target Market

VII. Factors to consider in choosing the Target Market

VIII. Possible Profit/Margin per Product

 JOSE RIZAL UNIVERSITY
Mandaluyong City, Philippines
Tourism and Hospitality Marketing
PRODUCT DEVELOPMENT ACTIVITY

I. PRODUCT NAME

“CHIll out – Breathe in”

II. OBJECTIVES

• To provide quality drinks and pastries that will satisfy the market.
• To serve a convenient place and offer activities that will give enjoyment to costumers.
• To gain loyal costumers.
• To reach a net income or more than 10% after 3 years.
• To expand the business into numerous branches after 5-10 years.

III. PRODUCT DESCRIPTIONS

The name Chi – B café simply says CHIll out – Breathe in. The deeper meaning behind it was
inspired of the people, especially workers and students, who want to have some relaxation and
enjoyment from too much stress of works and school demands. The name Chill out came from
the idea hearing our friends telling “Chill” whenever we are too much stressed. On the other
hand, Breath in’s idea came from the thought of breathing all the positive vibes despite of all the
negativities around us.

Chi – B café is a coffee shop that offers variety of coffee such as hot coffee and ice cols
coffee and different pastry breads. Apart from other coffee shops, Chi – B is unique since it is
the first coffee shop that offers indoor board games and karaoke.
 JOSE RIZAL UNIVERSITY
Mandaluyong City, Philippines
Tourism and Hospitality Marketing
PRODUCT DEVELOPMENT ACTIVITY

IV. PRODUCTS DETAILS

Hot / Cold Dinks

 Cappuccino - cappuccino is a coffee drink that today is typically composed of a single
espresso shot and hot milk, with the surface topped with foamed milk. Cappuccinos are
most often prepared with an espresso machine.
 Matcha latte - is a rich earthy tea with vegetal grassy notes, sweet nuttiness, and
pleasant bitter undertones. In its most pure ceremonial form, whisked up with hot water,
the flavor is more vegetal, but it can be dressed up with honey and milk for a sweeter
morning drink.
 Espresso - Espresso is a concentrated form of coffee served in small, strong shots and
is the base for many coffee drinks. It's made from the same beans as coffee but is
stronger, thicker, and higher in caffeine.
 Iced Coffee - Iced coffee is a coffee beverage served cold. It may be prepared either by
brewing coffee in the normal way and then serving it over ice or in cold milk, or by
brewing the coffee cold.

Pastries
 Donut - a small cake of sweetened or, sometimes, unsweetened dough fried in deep fat,
typically shaped like a ring or, when prepared with a filling, a ball.
 Peach Mango Pie - This peach mango pie recipe has both fresh mango and fresh
peaches in the filling, which is set with a little cornstarch.
 Cheesecake - Cheesecake tastes very much like cream cheese, with a sweet and
slightly tangy finish. It's rich, and creamy. The base is a graham cracker or digestive
biscuit and butter mix. If it's a baked cheesecake then the added eggs and cornstarch
will give it an even denser, rich feel.
 Cinnamon Bread Rolls - fluffy, soft, doughy oozing with buttery sweet cinnamon flavor
that’s going to take you head over heels. Better than store-bought cinnamon rolls and
rolls in general. Perfect for breakfast, and brunch.


 JOSE RIZAL UNIVERSITY
Mandaluyong City, Philippines
Tourism and Hospitality Marketing
PRODUCT DEVELOPMENT ACTIVITY

V. PRODUCT PICTURES

Drinks

Cappuccino Matcha Latte

Espresso Iced Coffee

Pastries

Donut Peach Mango Pie

Cheesecake Cinnamon Rolls

 JOSE RIZAL UNIVERSITY
Mandaluyong City, Philippines
Tourism and Hospitality Marketing
PRODUCT DEVELOPMENT ACTIVITY

VI. TARGET MARKET

• students who seek place to have some relaxation from too much stress of their school
requirements.
• Workers who want to have some refreshment from heavy works they have.
• Millennials who likes to try new varieties of coffees.
• People who love to drink coffees.

VII. FACTORS TO CONSIDER IN CHOOSING THE TARGET MARKET

45% People who loves coffee

24% workers

17% Millennials

14% Students

People who loves coffee, For many people, coffee is the first beverage consumed in the
morning and can be relied upon for energy to help them get through the day. For some, the
smell and taste of coffee are comforting.
Workers, the caffeine in coffee helps to get people' blood moving and makes them feel
energized. Third shift workers and early morning workers tend to rely on their coffee to help
them get through their work day.
Millennials, they love the coffee because then can post it on social media like Instagram they
can post in their profile of in their story #Coffee.
Students, Students provided multiple reasons for caffeine use including: to feel awake, enjoy
the taste, the social aspects of consumption, improve concentration, increase physical energy,
improve mood, and alleviate stress.
 JOSE RIZAL UNIVERSITY
Mandaluyong City, Philippines
Tourism and Hospitality Marketing
PRODUCT DEVELOPMENT ACTIVITY

VIII. POSIBLE PROFIT/ MARGIN PER PRODUCT

Drinks
 If you want to order this drink, Cappuccino has an SRP 135 for grande and SRP 150 for
venti. It has a fresh milk and specially the coffee bean it is fresh because before we
make a coffee we grind it first that’s why its fresh.
 For Matcha Latte has an SRP 175 for tall and SRP 190 for grande. The fresh matcha
powder it is came from japan.
 Espresso has an SRP 130 for solo it is made by forcing very hot water at a high
pressure through finely-ground coffee beans from Italy.
 Iced Coffee has an SRP 90 for small and SRP 110 for grande it is consist of espresso,
filtered coffee, or coffee syrup mixed with milk and ice cubes.

Pastries
 Donut has an SRP 45 per piece, The secret to our donuts isn't just in our dough, but in
the finest quality ingredients that “speak” for themselves. Signature soft bite donut
topped with Belgian white chocolate and roasted slices of Californian almonds.
 Peach Mango Pie has an SRP 60 per pc. It is made of sweet fresh mango from cebu.
 Cheesecake has an SRP 120 per slice, it is made with the real cheese that came from
Switzerland.
 Cinnamon roll has an SRP 90 per pc. our cinnamon is unique due to its high volatile oil
and cellulose content It's what provides that unmistakable aroma and ooey-gooey thick
consistency.