English 5 for Students of Electrical and Electronics Engineering Students’ Book

ANDELECTRONICSFIELD
1. Overall objectives

At the end of this unit you will be able to:

✓ Make a conversation to ask and answer about company background and culture.
✓ Talk about the company you want to work for in the future in terms of background
and culture.

2. Key language knowledge

Vocabulary
A. Company Background B. Company Culture
1. competitor (n) /kəmˈpetɪtə(r)/ 19. achievement (n) /əˈtʃiːvmənt/

2. consumer electronics (CE) (n) 20. consider (as) (v) /kənˈsɪdə(r)/

/kənˈsjuːmər ɪlekˈtrɒnɪks/ 21. contribute (to) (v) /kənˈtrɪbjuːt/

3. corporation (n) /kɔːpəˈreɪʃn/ 22. cooperate (v) /kəʊˈɒpəreɪt/
4. employ (v) /ɪmˈplɔɪ/ employee (n) cooperation (n) /kəʊɒpəˈreɪʃn/
/ɪmˈplɔɪiː/
23. culture (n) /ˈkʌltʃə(r)/
5. found (v) /faʊnd/
24. create (v) /kriˈeɪt/
establish (v) /ɪˈstæblɪʃ/
creativity (n) /kriːeɪˈtɪvəti/
6. graphics processing unit (GPU) (n)
25. encourage (v) /ɪnˈkʌrɪdʒ/
/ˈɡræfɪk ˈprəʊsesɪŋ ˈjuːnɪt/
7. goal (n) /ɡəʊl/ 26. enhance (v) /ɪnˈhɑːns/

objective (n) /əbˈdʒektɪv/ 27. focus (on) (v) /ˈfəʊkəs/

8. headquarter (v) /hedˈkwɔːtə/
headquarters (n) = head office (n)
/hedˈkwɔːtəz/ = /hed ˈɒfɪs/
9. home appliance (n) /həʊm əˈplaɪəns/
10. mission (n) /ˈmɪʃn/
28. innovation (n) /ɪnəˈveɪʃn/
innovative (adj) /ˈɪnəveɪtɪv/
29. integrity (n) /ɪnˈteɡrəti/
30. respect (n, v) /rɪˈspekt/
31. reward (v) /rɪˈwɔːd/

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English 5 for Students of Electrical and Electronics Engineering Students’ Book

multinational (adj) /mʌltiˈnæʃnəl/

operate (v) /ˈɒpəreɪt/
operation (n) /ɒpəˈreɪʃn/
revenue (n) /ˈrevənjuː/
segment (n) /ˈseɡmənt/
semiconductor (n) /semikənˈdʌktə(r)/
specialize (in) (v) /ˈspeʃəlaɪz/
specialization (n) /speʃəlaɪˈzeɪʃn/
subsidiary (n) /səbˈsɪdiəri/
affiliated company (n) /əˈfɪlieɪtɪd ˈkʌmpəni/
vision (n) /ˈvɪʒn/

Grammar

A. Passive voice in present and past simple tenses:

S + to be + P2 (+ by + O)

Examples:

William Hewlett and David Packard founded HP company in 1939.

S V O

HP company was founded by William Hewlett and David Packard in 1939.

S to be + P2 by + O

Notes: In passive sentences:

➢ by + O goes after adverbs of place and goes before adverbs of time.
➢ by people, by me/ us/ them/ him/ her, by someone, … can be eliminated.

Present Simple Past Simple

Positive S + am/ is/ are + P2 S + was/ were + P2

Negative S + am not/ isn’t/ aren’t + P2 S + wasn’t/ weren’t + P2

Question (Wh-) + am/ is/ are + S + P2? (Wh-) + was/ were + S + P2?

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English 5 for Students of Electrical and Electronics Engineering Students’ Book

B. Useful expressions for giving opinions:

a. Express strong opinions (when you are certain about what you think):
➢ I’m sure/ certain that …
➢ I strongly believe that …
➢ It’s obvious to me that …
➢ I have no doubt that …
Example:
• I strongly believe that in the next five years, Panasonic will become the
world’s largest television manufacturer.
• It’s obvious to me/ I have no doubt that Google is a successful company with
perfect culture.
b. Express cautious opinions (when you are not certain about what you think):
➢ I think/ suppose/ consider that …
➢ In my opinion/ From my viewpoint …
➢ As far as I know/ I’m concerned …
➢ It seems to me that …
➢ According to me …
Example:
• In my opinion/ From my viewpoint, Oppo cannot compete with the consumer
electronics giant like Apple.
• As far as I know/ I’m concerned, Nikon is the biggest competitor of Canon in
imaging solutions.
• According to me, Dell is a great company to work for, thanks to the freedom
and flexibility given to the employees.

2. Online learning checklist

Look at the list below and tick the online learning tasks you have completed.
Online learning task Completed

Vocabulary
Presentation .....................
Task 1 .....................
Task 2 .....................
Task 3 .....................

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English 5 for Students of Electrical and Electronics Engineering Students’ Book

Task 4 .....................
Task 5 .....................
Task 6 .....................
Task 7 .....................
Section Test .....................
Grammar
Presentation 1 .....................
Task 1.1 .....................
Task 1.2 .....................
Task 1.3 .....................
Presentation 2 .....................
Task 2.1 .....................
Section Test .....................
Listening
Task 1.1 .....................
Task 1.2 .....................
Task 2.1 .....................
Task 2.2 .....................
Task 2.3 …..................
Task 3.1 .....................
Task 3.2 …..................
Task 4.1 …..................
Task 4.2 …..................
Task 5.1 .....................
Task 5.2 .....................
Reading
Task 1.1 .....................
Task 1.2 …..................
Task 1.3 …..................
Task 2.1 .....................
Task 2.2 …..................
Task 2.3 …..................
Task 3.1 …..................

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English 5 for Students of Electrical and Electronics Engineering Students’ Book

Task 3.2 …..................

Task 3.3 …..................
Task 4.1 ......................
Task 4.2 ......................
Task 4.3 ......................
Task 5.1 ......................
Task 5.2 ......................
Writing
Task 1 …..................
Task 2 …..................
Task 3 …..................
Task 4 …..................

3. Face- to-face class materials

LESSON 1: COMPANY BACKGROUND

Warm-up:

➢ Watch a video clip about a company.

➢ Answer the questions:
✓ Which company is it?
✓ What is the vision and mission of this company?
✓ Do you know any background information about this company?

Activity 1: Games - Company Guessing

➢ Work in two groups.

➢ Look at the hints on the slide to guess which companies are being mentioned.
➢ Two groups ring the bell/ raise your hand to answer.
- Correct answer at the 1st hint ➔ 10 points
- Correct answer at the 2nd hint ➔ 5 points
- Correct answer at the 3rd hint ➔ 2 points
➢ The group with more points will be the winner.

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English 5 for Students of Electrical and Electronics Engineering Students’ Book

➢ Work in five groups.

➢ Each group makes a complete introduction about ONE of five companies
mentioned in the games based on the cues given.

Activity 2: Listening - Individual and Pair Work

➢ Two senior students are exchanging some background information about Canon
Inc. Listen to their conversation and complete the table with NO MORE THAN
TWO WORDS OR A NUMBER.

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English 5 for Students of Electrical and Electronics Engineering Students’ Book

Former name Precision Optical …………………… (1)

- The world's largest manufacturer of ………………… (2)

Reputation and office copying equipment
- The tenth largest public company in Japan
Founded year …………………… (3)

Headquarters Tokyo, Japan

CEO Fujio Mitarai

Specializations optical and …………………… (4)

✓ cameras ✓ computer printers

Products ✓ …………………… (5) ✓ medical equipment
✓ photocopiers
Number of employees More than 190,000

Number of subsidiaries …………………… (6)

Annual revenue $45 billion

Provide …………………… (7) and profitable solutions and

Mission
services to add to global prosperity and human well-being
Dedicate to see all people, regardless of ……………… (8),
Vision customs, or language, living and working together in
happiness into the future

➢ Turn to the transcript on page 114. Practice the conversation with your
partner.

Activity 3: Role Play - Pair Work

Student A: You and your friend have just graduated from HaUI and applied for a job in
Hon Hai Precision Industry Company. You are both going to have an interview next
week. Exchange some information about company background with your friend, so
that you can answer the interviewer’s common questions.

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English 5 for Students of Electrical and Electronics Engineering Students’ Book

Trading name Foxconn Technology Group

Reputation

Founded year 1974

Headquarters

Chairman Terry Gou

Specializations

Electronics components
PCBs (Printed Circuit Boards)
Products Graphics Processing Units (GPUs)
Computer chips

Number of employees

Number of subsidiaries 10

Annual revenue

contribute to customer’s success by developing

Mission
effective products and services
Vision

Student B: You and your friend have just graduated from HaUI and applied for a job in
Hon Hai Precision Industry Company. You are both going to have an interview next
week. Exchange some information about company background with your friend, so that
you can answer the interviewer’s common questions.

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English 5 for Students of Electrical and Electronics Engineering Students’ Book

Trading name

✓ the world’s largest contract electronics

Reputation manufacturer
✓ one of the biggest exporters of China
Founded year

Headquarters New Taipei City, Taiwan

Chairman

✓ Computer
Specializations ✓ Communication
✓ Consumer electronics
Products

Number of employees 1.3 million

Number of subsidiaries

Annual revenue Over $136 billion

Mission

become a leader in developing creative, competitive

Vision
and comprehensive solutions for customers

Activity 4: Company Introduction - Group Work

➢ Work in four groups.

➢ Imagine that you are the co-founders of a company in electrical/ electronics
field. You are welcoming a group of visitors and want to introduce them about
your company background.

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English 5 for Students of Electrical and Electronics Engineering Students’ Book

➢ Prepare a brief overview about your company. You should talk about:
- Name of company
- Founded year
- Headquarters
- Key people ((Vice) Chairman, CEO, (Vice) President, …)
- Specializations/ Major products
- Number of employees/ subsidiaries (if any)
- Annual revenue
- Mission/ Vision (if any)
- Slogan (if any)

Good morning ladies and gentlemen!

First, I’d like to welcome you all to …, and
give you a brief introduction about the
company before we begin our tour ...

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English 5 for Students of Electrical and Electronics Engineering Students’ Book

LESSON 2: COMPANY CULTURE

Warm-up:

➢ Listen to a song named “The HP Way”.

➢ Complete the lyrics with only ONE WORD for each blank.

¤ THE HP WAY ¤

I live my life on the HP way

Don't feel no strife
I am here to stay
I'm shown great trust, I'm shown ……………. (1)
And boy does that have an effect
The HP Way makes me believe I'll change the world

No compromise given readily

I optimize my ……………. (2)
I can ……………. (3) and achieve
I nail ……………. (4) with my team
The HP Way makes me believe I'll change the world

And when I hit speed bumps of life

Flat tires or sick kids and wife
I know my boss will innovate
Be ……………. (5) when I am late

I live my life on the HP Way

……………. (6) like a
knife Hone it every day
Some say Bill and Dave's way is
old I say shut up and join the fold
(The HP Way makes me believe I'll change the world) x 3

➢ Answer the question: According to you, what is the HP Way?

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English 5 for Students of Electrical and Electronics Engineering Students’ Book

Activity 1: Culture Type - Individual and Group Work

➢ Look at the pictures of four types of company culture.

➢ Read the description about four different companies.
➢ Match the companies with their CEO’s quotes and suitable types of culture.

CEO Tim Cook:

“We’ve turned up the
volume on collaboration
because in order to be
successful, we have to be

✓ Encourage risk-taking and innovation the best collaborators in

✓ Emphasize on individual ability and freedom the world.”

CEO Alan Mulally:

“At Ford, we have a
noticeboard with our
business plan on one side
and the behaviors we
✓ Focus on competition and achievement
expect listed on the other”.
✓ Goals: Success and beating all competitors

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English 5 for Students of Electrical and Electronics Engineering Students’ Book

CEO Jack Welch:

“If the business divisions
were not first or second in
their markets, they would
✓ Support teamwork and cooperation be sold.”
✓ Include collaborative working spaces which
encourage free discussion

CEO Mark Zuckerberg:

“Move fast and break
things – Unless you are
breaking stuff, you are not
✓ Focus on efficiency and stability moving fast enough.”
✓ Formal workplace with strict procedures for
guidance

➢ Discuss in groups.
➢ Share your ideas using the expressions for giving opinions:

✓ Which company corresponds with which culture? Why?

✓ What type of company culture do you want to work for? Why?

Activity 2: Listening - Individual and Pair Work

➢ The HR (Human Resources) manager of Samsung Electronics is interviewing a

graduate of HaUI, who wants to apply for a job in the company.
➢ Listen to the interview and complete the table with NO MORE THAN TWO
WORDS.

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English 5 for Students of Electrical and Electronics Engineering Students’ Book
- The world’s largest …………………… (1) manufacturer
- Headquarters: Suwon, South Korea
- Founded year: 1969
- CEO: Kwon Oh-hyun
Company background
- Specializations: …………………… (2), semiconductors,
home appliances
- Major products: LCD and LED panels, mobile phones,
televisions, printers, …………………… (3), camcorders
Develop …………………… (4) that create new markets and
Company’s mission
enrich people’s lives
Major competitors Apple, Sony, Panasonic, Sharp

✓ Great reputation in the …………………… (5)

Reason to work for the ✓ Admire high-quality products, especially Samsung
company Galaxy line of smartphones
✓ Enhance knowledge and skills
✓ Technical knowledge and skills
Possible contribution to
✓ English communication skill
the company
✓ Strategies for effective …………………… (6)
- …………………… (7) culture: A knowledge management
Company culture system ➔ expertise sharing
- Focus on teamwork, …………………… (8) and consensus
Affiliative style:
Company’s ✓ Concept: “people first, task second”
management style ✓ Create good relationship between managers and
employees
- Increased annual …………………… (9)
Company’s goals - Place in top 10 world’s best workplaces
- Become a global enterprise that attracts the best talents
Company’s possible
The world's largest …………………… (10) company
position in next 5 years

➢ Turn to the transcript on page 115.Practice the conversation with your

partner.

➢ Underline the phrases which are used to express opinions in the interview.
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English 5 for Students of Electrical and Electronics Engineering Students’ Book

Activity 3: Role Play - Pair Work

Student A: You are a graduate of HaUI and want to apply for a job in Panasonic
Corporation. The HR Manager is in charge of interviewing you. Answer his/ her
interview questions and ask some questions about the company in terms of:
• Culture
• Management style
• Goals
• Possible position in the next 5 years

Note: You have to use at least THREE structures to express your opinions.

Student A Student B
(Interviewee) (Interviewer)
- Multinational electronics corporation
Company - The world's fourth-largest television manufacturer
background - Founded year: 1918 ………………
- Specializations: Consumer electronics, home
appliances

Company Create value and contribute to society with

………………
mission innovative technologies and products

- Admire high-quality products, especially LED

Reasons to work televisions

………………
for the company - Enhance knowledge and skills
- Gain experiences

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English 5 for Students of Electrical and Electronics Engineering Students’ Book

Possible ✓ Technical knowledge and skills

contribution to the ✓ English communication skills ………………
company ✓ Ability to work in groups
Student B: You - the HR Manager of Panasonic Corporation - are in charge of
interviewing a graduate of HaUI, who wants to apply for a job in your company. Answer
his questions about the company and ask him/ her some interview questions about:
• Company background
• Company mission
• Reasons to work for the company
• Possible contributions to the company

Note: You have to use at least THREE structures to express your opinions.

Student A Student B
(Interviewee) (Interviewer)
Create culture:
✓ Focus on risk-taking and innovation
Company culture ………………
✓ Encourage employee creativity by
rewarding innovative ideas
Participative style:
Company’s ✓ Encourage employee input in
………………
management style decision-making
✓ Reward team’s effort
✓ Increase annual revenue
✓ Introduce non-electronics products

Company’s goals ……………… to the market

✓ Create new business and promote
innovation

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 English 5 for Students of Electrical and Electronics Engineering Students’ Book
Company’s
possible position in ……………… The world’s largest television manufacturer
next 5 years

Activity 4: Mono Talk - Individual Work

Talk about the company in electrical/ electronic field that you want to work for/ start
in the future. You should talk about:

✓ Some features of company background and culture

✓ The reasons you want to work there
✓ Your possible contribution to this company

Example: Good morning ladies and gentlement. Now, I’ll tell you about the company I want to
work for/ start in the future. After graduation, I’m going to …

4. Students’ self-assessment
Look at the objectives specified at the beginning of the unit and write down what you
have (not) achieved and what you need to do to improve your English.
I can:
…………………………………………………………………………………………
………………………………………………………………………………..............
I still cannot:
…………………………………………………………………………………………
………………………………………………………………………………..............
I need to
…………………………………………………………………………………………
………………………………………………………………………………..............

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