SWAMINATHAN VADIVELU

Principal - Data Modeling and Analytics at Ally Financial | DW&BI ARCHITECT

MICROSOFT CERTIFIED PROFESSIONAL | SNOWPRO CORE CERTIFIED | AWS CERTIFIED CLOUD PRACTITIONER
Email: vadiveluswami@gmail.com | Phone: +91 9344915497 | LinkedIn: www.linkedin.com/in/swamivadivelu

15+ years of designing and managing data wareh ousing and business intelligence applications, responsible for creating, managing,
and executing data warehouse strategies, including selecting tools and setting project scopes and requirements to fulfill dat a needs. In
charge of implementing strategies an d solutions within teams to brainstorm and map data before building data warehouse solutions.
Managing migration of legacy DW&BI solutions to cloud solutions like snowflake.
• Extensive data warehousing experience and expertise in many data warehousing tools and relational databases.
• Can adopt and fit into diverse roles in Data analysis, Data Modeling, Data Architecture and Data Quality .
• Technical/Business SME for various Banking and Financial groups, like Capital markers, Accounting operations, Balance
sheet management.
• Excellent data, analytical and communication skills and ability to translate complex technical issues to a non -technical
audience with 11+ years of client facing experience in Banking and Financial domain.
• Very Passionate about Predictive Analytics, Statistics, Data mining and Modeling data.
SKILLS
DW&BI: Power BI, Tableau, Snowflake, OBIEE, MicroStrategy, Qlikview, SSIS, DataStage, Informatica
Data Modeling: Erwin
Languages: SQL, PL/SQL, PowerShell
Agile: Version One, JIRA, Confluence
DevOps: Jenkins, Bitbucket, GIT, VS Team Services
Cloud Services: AWS
PRO F ESSIO NA L EXPERIEN C E
Ally F inanc ial ( F T E) , Char lotte, NC, USA Augus t 2013 – Pr es ent
PRINCIPAL - DAT A MO DELING AND ANALYT ICS
• Created and headed Center of excellence in Corporate Treasury and Technology space to guide and implement best practices
and standards in designing DW&BI applications.
• Worked extensively in designing, developing and maintaining Data warehouse and Business Intelligence Applications.
• Responsible for evaluation, selection, testing, and optimization of BI/DW related hardware and software products, working with
various technology teams on strategizing the implementation of these DW tools.
• Designed 40+ complex power BI and Tableau dashboards, visuals and apps for Corporate Treasury and Finance business
groups to analyze NII and Rates forecast data against their models .
• Handling migration of 4+ SQL server data warehouses to Snowflake using Snowpipe and SnowSQL hosted on AWS.
• Business, Technical SME and Sustain lead for Balance Sheet Management, Capital Markets and Accounting Operations, worked
closely with Business users for helping them in data analysis , sourcing and loading data required for their business decisions.
• As part of the enterprise wide DevOps initiative to move legacy deployment to DevOps processes, migrated all SQL server
changes to a DevOps solution using Visual Studio Team services.
• Lead an effort to migrate 11+ applications from legacy version control and deployment strategy to DevOps using Bitbucket and
Jenkins for a seamless delivery of code changes from Development to Production environment.
• Sustain Lead for 4+ elaborate DW&BI Applications, developed highly available customer support system and ticket tracking for
capturing production issues. Prioritizing and working with Dev teams to fix iss ues, QA teams for regression testing. Handling
change control process working with multiple E&O teams to deploy fixes.
• Created a scheduled ETL solution using Oracle RDBMS, SSIS to load payments data from 6+ different payment source systems
to a Subledger system to load daily and created visuals on OBIEE.
• Delivered many end -to-end DW&BI projects for Capital Markets and Treasury space using OBIEE and SSIS.
• Designed complex SQL and PL/SQL scripts to Extract, Load and model data, to help business in data qualit y issues.
• Collaborating with analytics and business teams to improve data models that feed business intelligence tools, increasing data
accessibility, and fostering data-driven decision making across the organization.
• Expertise in Agile and DevOps tools such as Version1, JIRA, Confluence, Bitbucket, Jenkins, GIT and mentoring various teams
to migrate their process and code to Agile and DevOps Platforms.
• Designed PowerShell scripts to automate DB management on QRM Application and scenario loader for Forecasting .
 SWAMINATHAN VADIVELU
Principal - Data Modeling and Analytics at Ally Financial | DW&BI ARCHITECT
MICROSOFT CERTIFIED PROFESSIONAL | SNOWPRO CORE CERTIFIED | AWS CERTIFIED CLOUD PRACTITIONER
Email: vadiveluswami@gmail.com | Phone: +91 9344915497 | LinkedIn: www.linkedin.com/in/swamivadivelu

Cognizant T ec hnology Solutions , US A, Nov ember 2008 – Augus t 2013

ASSO CIAT E- PRO J ECT S
• Strong experience in Analysis, design, development, testing and Implementation of Business Intelligence solutions using Data
Warehouse/Data Mart Design, ETL, OLAP, BI, Client/Server applications.
• Hands-on experience across all stages of Software Development Life Cycle (SDLC) including business requirement analysis,
data mapping, build, unit testing, integration, regression, user acceptance testing , production live and sustain.
• Interacted with the business users for gathering Reports/ Dashboards requirements and to define business and functional
specifications in OBIEE, Microstrategy and Qlikview.
• Responsible for setting up the environment including installation of OBIEE 10g, 11g , Microstrategy, Qlikview, Informatica and
Datastage.
• Designed and setup multiuser development environment in OBIEE for developers and end users with different Object and data
level security based on organizational hierarchy, groups and roles.
• Worked on upgrading OBIEE 10g to 11g , worked with Oracle product support closely on the issues faced during the migration.
• Effectively managed migration of RPD and presentation catalog changes across environment s.
• Modified Pre-built Oracle HR Analytics OBIEE dashboards, Answers, Repository for Business requirements .
• Designed and developed ETL processes using DataStage designer and scheduled them using Autosys to load data from Oracle,
MS SQL, Flat Files and XML files to Oracle Data Warehouse.
• Strong experience in Dimensional Modeling using Star and Snowflake Schema, Identifying Facts and Dimensions, Physical and
logical data modeling using Erwin.
• Worked extensively on Performance tuning of SQL Data warehouses to improve BI Query performance and monitoring usage
tracking and performance.
• Designed and customized data models for Data warehouse supporting data from multiple sources on real time .
• Customized informatica ETL mappings delivered by Oracle HR Analytics pac kage to fit into business requirements for loading
data from Peoplesoft to Oracle Data Warehouse.
• Expertise in Microstrategy Desktop creating and integrating reports, objects (Attributes, Filters, Metrics, Facts, Prompts,
Templates, Consolidation and Custo m Groups) and Generic cubes.
• Involved in designing, developing, testing, publishing, maintaining, and supporting QlikView & QlikSense applications.
• Researching and comparing various BI platforms like OBIEE, Cognos, Microstrategy, Qlikview to pick an enterprise wide BI
Platform suitable for Business needs and presenting it to leadership.

Cognizant T ec hnology Solutions , INDIA , Nov ember 2005 – O c tober 2008

PRO G RAMMER ANALYST
Siebel Analytics, OBIEE, Informatica, Oracle SQL, PL/SQL, Mercury Quality Center, Autosys

EDUCAT IO N
ANNA UNIVERSIT Y, CHENNAI, T N, INDIA
Bachelor of Engineering in Electronics and Communication, May 2001 - April 2005, Overall: 83% First class with Distinction

HIG HLIG HT S AND RECO G NIT IO NS

• Recognized for automating QRM (Quantitative Risk Management) database creation, restore, deletion and archival process
using PowerShell scripts calling integrated API objects provided by QRM, which reduced manual QRM sustain effort and cost
by 90%. PowerShell scripts will be trigg ered by calling APIs from UI, end users will submit QRM requests on UI which will go
through a JIRA ticketing and approval process.
• Received high acclaim for automating OBIEE change and deployment process with 0% manual intervention from UI framework
for LCR (Liquidity Credit Ratio). When end users creating new data sets and adding/updating columns into the dataset, it will
trigger an UDML script which will update all three layers of OBIEE repository including creation of new subject area, busines s
model and physical layer object.
• Best performer of the year by Cognizant for leading COE efforts for OBIEE and training new hires and end users. Establishing
best practices on OBIEE processes and procedures in various projects and client accounts.