VILLAMOR-TAPAGANAO

BAHR 3-1

JETBLUE AIRWAYS CASE

1.EFE MATRIX

OPPORTUNITIES WEIGHT RATING WEIGHTED

SCORE
Quick growth since 0.1 4 0.4
1998 to 2000
Industry overview 0.05 3 0.15
Number of passengers 0.07 2 0.14
Technology 0.05 3 0.15
E-COMMERCE total 0.03 3 0.09
sales
Number one customer 0.2 4 0.8
service
THREATS
Swine flu outbreak 0.1 3 0.3
Rising break-even load
factor affecting airline 0.13 3 0.39
finances
Large expenses 0.17 4 0.68
competitors 0.1 2 0.2
TOTAL 1 3.3

2. Competitive Profile Matrix

Southwest Boston
Critical Success Factor Weight Rating Score Rating Score
-Jetblue employs 11,000 crew members 0.20 2 0.04 4 0.8
- Productivity level 0.04 3 0.12 3 0.12
- published first corporate sustainability 0.18 3 0.54 3 0.54
report
- low cost carriers 0.10 2 0.2 2 0.2
- Advertising and promotions 0.13 3 0.39 1 0.13
- Good services 0.10 3 0.3 4 0.4
- Electronic components 0.25 4 1 3 0.75
TOTAL 1 2.95 2.94
3. IFE MATRIX

STRENGTH WEIGHT RATING WEIGHTED

SCORE
Airline profitability is
influenceby the state of the 0.2 4 0.8
economy
Operating Income 0.1 3 0.3
Assets 0.06 2 0.12
Operating revenues 0.04 2 0.08
Advance Technology 0.15 4 0.60
WEAKNESSES
Taxes and Fees 0.12 3 0.36
Mishandled buggage rate 0.25 2 0.5
report
Union Labor Contracts 0.08 3 0.24
TOTAL 1 3

4. SWOT

Strength

- Airline profitability is influenceby the state of the economy

- Operating Income

- Assets

- Operating revenues

- Advance Technology

Weaknesses

-Taxes and Fees

- Mishandled buggage rate report

- Union Labor Contracts

Opportunities

- Quick growth since 1998 to 2000

- Industry overview

- Number of passengers

- Technology

- E-COMMERCE total sales

- Number one customer service

Threats

- Swine flu outbreak

- Rising break-even load factor affecting airline finances

- Large expenses

- competitors

5. Choose 1 strategy whichever is applicable (QSPM, BCG or SPACE Matrix).

For me Space Matrix is applicable strategy to apply, SPACE matrix is a management tool used to
analyze a company. It is used to determine what type of a strategy a company should undertake so it is a
big factor to use in analyzing Airline Airways company to know different strategies they need to do to
improve or enhance more, planning is a success factor to a company or organization its important to
know what to do first and what possible outcomes may happened, specially to know what strategies
need to do.