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International Journal of Project Management 20 (2002) 569–574

www.elsevier.com/locate/ijproman

Doing things right and doing the right things


Time and timing in projects
Hans Rämö*
School of Business, Stockholm University, 106 91 Stockholm, Sweden

Abstract
This paper discusses the relationship between time and project management in the context of clock-time’s rule of doing things
right according to deadlines, and doing the right things at the right moment, irrespective of clock-time. It is argued that clock-time
(chronos time) is the ruling factor in efficiency and timely moments (kairos time) are crucial in questions of effectiveness. This
distinction is accentuated by the importance in managing project organisations to do the right things in that such organisations are
less institutionalised than more permanent (going concern) organisations and have to deal with unplanned situations more
frequently as compared with permanent organisations. # 2002 Elsevier Science Ltd and IPMA. All rights reserved.
Keywords: Chronos; Effectiveness; Efficiency; Kairos (and IJPM keywords:); Managing projects; Time

1. Timely moments and project management with particular focus on managing project organisations.
The paper begins with a brief overview of some notions
Nowadays, a great deal of attention is being paid to of chronological and non-chronological time and then
the notion of time and temporality. Still, temporal goes on to mention Drucker’s well-known division
aspects in organisation studies are somewhat neglected between efficiency and effectiveness [15]. The aim (and
and temporal aspects in studies of project organisation are the possible novelty) of this paper is to bring together
no exception. Nevertheless, some scholars have chosen the chronological and non-chronological notions of time with
assignment to enter into different aspects of the question questions of doing things right, according to the book
of time and temporality in organisational settings, for and the clock and doing the right things at the right
instance Adam [1,2], Bluedorn and Denhart [3], Blyton et moments. It is claimed in this paper that the difference
al. [4], Burrell [5], Butler [6], Clark [7,8], Lee and Liebe- between doing things right and doing the right things
nau [9], Whipp [10], Zerubavel [11]. Reflexive studies on implies questions of chronological and non-chron-
the aspects of time and temporality in project organisa- ological time, particularly in managing project organi-
tions—beyond more or less standardised time manage- sations. This is because one characteristic that is typical
ment techniques—are even fewer, for instance Lindkvist of project organisations is their frequent encounter with
et al. [12], Lundin and Söderholm [13], Thoms and impromptu solutions. Whereas more ‘permanent’ orga-
Pinto [14]. Several writers have also noted that the qua- nised establishments have institutionalised their job
litative analysis of organisational time has been con- description and rules, project organisations have to rely
sistently overlooked, for instance Adam [1,2], Bluedorn more on the ability to handle unexpected incidents that
and Denhart [3], Burrell [5], Butler [6], Zerubavel [11]. cannot formally be handled ‘by the book’.
Almost without exception this attention to the limitations The powerful impact of clocks of all kinds on our
of treating organisational time as exclusively quantita- contemporary society has strengthened a fixation in a
tive and homogenous (i.e. clock-time) still rely upon an clock-type understanding of time. This is not only
understanding of time as chronological time, depicted as inevitable but also in many cases desirable. However, in
linear, circular, or spiral time. some instances this unidimensional understanding of
This paper focuses on different notions of chronological time has led to a notion of time that tends to be taken-
and non-chronological time in organisational settings, for-granted, that is, clock-time.
Economic exchange time is an abstract exchange
* Tel.: +46-8-16-1209; fax: +46-8-674-74-40. value that enables the work of people and machines to
E-mail address: hra@fek.su.se (H. Rämö). be translated into money. As such, it depends centrally
0263-7863/02/$22.00 # 2002 Elsevier Science Ltd and IPMA. All rights reserved.
PII: S0263-7863(02)00015-7
570 H. Rämö / International Journal of Project Management 20 (2002) 569–574

on quantification that is achievable only on the basis of 2. The organisation responsible for the Stockholm
the rationalised and decontextualised time of the clock. Water Festival (dissolved in 1999) was an all year
Distanced from the variable rhythms and contextual round organisation for the administration of the
difference of living systems, clock-time recasts time in a annual festival, which in itself had a time frame
uniform way. It can thus be applied anywhere and at of some 15 days from physically building up the
any time. In parallel, the idea of industrial production festival to dismantling at the premises. The all
implies that everything is capable of being quantified year round administrative organisation of the
and standardised. Stockholm Water Festival can be characterised
To comprehend the notion that time is something as a ‘semi-permanent’ organisation. The festival
beyond the successive reading of a clock is intuitively itself was a project very limited in time, but the
easy because a human’s ability to coordinate his or her administrative organisation was permanent for
doings has a history that is much older than the history many years (cf. theatres).
of mechanical clocks. This non-chronological under- 3. The planning and implementation of 1200 pro-
standing of time is also discernible in our ability to act jects during the 365-day project Stockholm—
intelligently (judiciously) and wisely at an opportune Cultural Capital of Europe 1998 started already
occasion. For instance, in organisational settings including in May 1994 and the organisation ceased to exist
more or less permanent (Going Concern) organisations in April 1999 [17]. This gives a clear example of
or project organisations, there are different dimensions project organisations having a pre-project, pro-
of management performance. A simplistic picture of this ject, and a post-project phase, which extends the
is that managers not only have to manage and improve time frame far beyond the actual realisation of a
what already exists and is already known, but they also temporary project.
have to be keenly aware and attentive of possible threats 4. Local action groups that have launched numer-
and opportunities. The latter is an example of action in a ous campaigns and petitions illustrate grassroots’
concrete, timely, and opportune situation, quite frequently ‘earthly’ engagement as a form of a project organi-
regardless of clock-time, checklists, and regulations. sation. One example is Nacka municipality’s
It must be noted, however, that many permanent ‘environmental team’ (Nacka Miljöteam) east of
(Going Concern) organisations develop more and more Stockholm, which was launched in 1992 as a part of
towards a sort of project organisations. Consequently, the Local Agenda21. The environmental team has
any clear-cut general distinction between permanent initiated numerous environmental improvement
(Going Concern) organisations and project organisations projects in the local community.
could be questioned. Nevertheless, this paper highlight
aspects of time and timing as important factors in any These examples of project organisations include indi-
project organisation—regardless if the project is a part vidual projects that are limited in scope and time. In
of a larger permanent (Going Concern) organisation or addition, they also tend to involve extemporaneous
separate from other groupings. situations that must be handled swiftly, without relying
There is, of course, an overabundance of project on running-in periods or (non-existent) formalised
organisations, ranging from recurrent projects to unique decision-making processes. Correct timing in business
events and from short events to long projects (long planning implies being aware of the key economic
projects occur most notably in the pharmaceutical indicators as well as the ability to handle unexpected
industry). To distinguish a project organisation from a incidents. Apart from Skanska’s experience as a building
more permanent (Going Concern) organisation is not contractor, each individual building site involves unex-
easy, as illustrated by the following four examples: pected challenges and difficulties in which textbooks and
manuals are inadequate. Managers (and contractors)
1. In 1995, a consortium led by the Swedish build- usually take the blame for the mistakes of their organi-
ing contractor Skanska won a contract to build a sation—such as the case of Skanska’s untimely use of
bridge linking the Öresund sound between Den- toxic grouting agent in the problematic tunnel building
mark and Sweden. The inauguration of the 7845 m through the Hallandsåsen ridge. Yet, at the same time
long bridge took place in July 2000. Skanska’s the company passes on the credit for its success—for
railroad tunnel project through the Hallandsåsen instance in Skanska’s building of the bridge linking the
ridge in southwestern Sweden has on the other Öresund sound, which included timely communication
hand been dogged by problems since it began in between different subcontractors (with different cultures
1992 and today is still (2001) in an unfinished and nationalities). The realisation of the annual Stock-
state [16]. Skanska as a building contractor was holm Water Festivals and the Stockholm Cultural
founded already in 1887 and Skanska’s permanent Capital project entailed timely problems that had to be
organisation has since been involved in numerous solved on an impromptu basis by the front line staff.
project organisations (i.e. building projects). Such public events include numerous ‘micro’ incidents
H. Rämö / International Journal of Project Management 20 (2002) 569–574 571

during which front line staff have to handle unexpected defined as the ‘number of motion with respect to the
problems, inquire and complain without having time to before and the after’, which is a classical expression of
consult neither their managers nor manuals. Similarly, the concept of (chronos) time as change, measure, and
though less dramatic, are the enthusiasts who were behind serial order. Therefore, despite Aristotle’s antiquated
Nacka municipality’s ‘environmental team’s’ timely deci- understanding of physics—and a possible circularity in the
sion to launch and implement a new and successful definition—in this paper chronos is used as a definition of
concept. Particularly one enthusiastic environmentalist, an exact quantification of time (e.g. passing time
Dick Tillberg, who did not work by the book or by the expressed in successive readings of a clock). In terms of
clock, initiated Nacka municipality’s environmental managerial performance in project organisations, this
team in 1992. Tillberg’s enthusiasm remained the driving clock-time of chronos is the ruling factor, particularly in
force behind the environmental team until he resigned; a time management, administration, and improvement of
fraction of the team was eventually included in the local what already exists and is already known.
environmental board. This omnipresent characterisation of time as clock-time
Action and communication based on right moments (i.e. chronos-time) is, however, only one delimited way of
to act intelligently in a unique situation are thus understanding time. Although being an important and
encouraged virtues in project organisations. However, inescapable aspect of modern life, the clock-time of
such judgement-based decisions cannot be a basic char- chronos eventually creates blinders. Analyses of the the-
acterisation of many ‘permanent’ middle-management ory of time, and its different representations include a vast
environments, such as in operating everyday technolo- field of philosophical studies, see, for instance Macey [19].
gical production systems in large companies. With reference to Snow [20], there is subdivision after
subdivision, also in studies of time, but it easily becomes
meaningless to discuss not only two theories, but also a
2. Chronological and non-chronological time hundred and two, or two thousand and two theories of
time. Therefore, for the sake of practicality, the earlier
As stated in the introduction, time theories on project mentioned concept of clock-time, chronos, will hereafter
organisational settings in particular and in social science be discussed together with a more timely and non-chron-
in general are analysed with a partisan focus on chron- ological aspect of time, namely kairos. These two concepts
ological time, may it then be depicted as clock-time, of time, chronos and kairos, should not be seen as two
linear, circular, or spiral time. This paper is against sharply distinguished classifications, but rather as a com-
ideas of universal symbolic languages in social settings, plementary pair of human time concepts.
such as a partisan focus on clock-time. Instead, every- The second and more obscure Greek notion of time,
day practices derive their meaning in social life only kairos, and its ‘kairic’ stem is nowadays sparsely used.
through the structure of social relations within which The words due measure, proportion and, above all, the
they come into play: in this case, in interplay between right moment are some of the English translations of
different forms of human action, organising (e.g. pro- kairos that carry ideas of wisdom and judgement in
jects), and time. timely situations, see, for instance Kerkhoff [21], Kin-
The economist’s valuation of the opportunity cost of neavy [22], Kinneavy and Eskin [23], Smith [24,25],
time has become increasingly stressed, embracing almost White [26]. On chronos and kairos in organisational
every aspect of human life (animals and nature). Particu- settings, see, for instance Bartunek and Necochea [27],
larly in management, time has become not only a tool for Berman Brown and Herring [28], Jaques [29], Rämö
organisational study, but also a means, or a commodity, [30,31]. The present paper’s particular focus on chronos
to gain competitive advantages in the marketplace. The (clock-time) and kairos (timing) in project organisations
control of time has become the ultimate imperative, is, however, innovative and unique (as far as known).
either in terms of cutting off yet another fraction of time In addition to administrating according to the clock
in ventures undertaken, or in terms of finishing some- of what already exists and is already known, all man-
thing according to a strict deadline. Everyone proficient agers also have to seize new opportunities, in ‘windows
in reading a clock experience situations in which the of opportunities’, opportunities that exist for a finite
reified clock-time runs our daily duties from place to period of time. Furthermore, all managers face timely
place. In this configuration, industrial time is not only situations characterised as ‘moments of truth’, which
central to the way science, business, and politics con- might imply intelligent actions beyond the mechanically
duct their activities, but also deeply implicated in the learned and beyond timetables. The chronological time
way people in general have become progressively ‘Time of chronos, whether it is described as clock-time, linear,
Managers’ (particularly in the western world). circular, or spiral, remains inadequate in such timely
Situations under the influence of clock-time can be situations. Instead, the chronological time of chronos—
characterised as chronos-time, a notion that has a long and most notably clock-time—must be complemented
history. Already in Aristotle’s Physics [18], chronos is by such a non-chronological notion of time as kairos.
572 H. Rämö / International Journal of Project Management 20 (2002) 569–574

In summary, the temporal notions proposed here both efficiency and effectiveness, but project organisa-
make a distinction between two notions of time. One tions in fact bring these matters to the forefront.
notion, chronos time, particularly concerns the ‘exact’ Some general characteristics of project organisations
quantification of passing time expressed in successive are that they are ‘given, plannable and unique task(s),
readings of a clock. The second concept of time includes limited in time, complex in their implementation and
non-chronological timely moments in which we man- subject to evaluation’ [33]. Atkinson [34] argues that a
ifest abilities to act intelligently and wisely at a concrete ‘finite time resource is possibly the feature which dif-
and opportune occasion, that is, kairos-time. ferentiates project management from most other types
In the next section of this paper these notions of time of management.’ Lundin and Söderholm, on the other
are discussed in terms of the organisational aspects hand, specify four concepts as key elements in tem-
of efficiency and effectiveness. A final section con- porary (project) organisations: time, task, team, and
cerns a discussion about time and timing in project transition [35]. These four concepts are possibly usable
organisations. in the classification of any organisation, but Lundin
and Söderholm argue that they are particularly rele-
vant in understanding human actions in temporary
3. Efficiency and effectiveness organisations:

Ever since Taylor’s study of manual labour in manu- Permanent organizations are more naturally defined
facturing processes, efficiency is largely credited for the by goals (rather than tasks), survival (rather than
revolution in manufacturing. Concepts ranging from time), working organization (rather than team) and
Taylor’s Scientific Management to Deming’s Total production processes and continual development
Quality Management are rooted in the basic strategy of (rather than transition) [36].
efficiency: to do things right according to the book and
(just) in time [32]. This imperative of doing things right Herein lies hidden also a dualism between time as
has its clear logic in the creation of smooth, swift, and clock-time, chronos, and time as kairos-time; the latter
thrifty flows of goods and services from the supplier via form of time is implicitly emphasised as a key element in
the manufacturer to the customer. To do such things project organisations. Drucker’s discussion on the
right places great demands upon ‘exact’ clock-time, difference between efficiency and effectiveness, together
chronos. However, such ideas of efficiency and doing with their claimed kinship with time understood as
things right presupposes management and improvement chronos and kairos, are accentuated by the importance
of what already exists and what is already known. in project organisations to do the right things. Whereas
Consequently, much evidence from the last century more permanent organisations have institutionalised
indicates that a partisan focus on efficiency tends to their job description and rules, project organisations
restrain innovativeness and awareness of changing have to rely more on the ability to handle unexpected
demand. Neither individuals nor organisations can be incidents through improvisation. Such a sense of timing
successful over time if they stick with old assumptions. in handling incidents and opportunities is based on a
The present paper therefore follows Drucker’s well ‘kairic’ feeling for the right moment, which is not ruled
known discussion on efficiency and effectiveness: ‘Effi- by chronos’ clock-time.
ciency is concerned with doing things right. Effectiveness One example of the importance in project organisations
is doing the right things’ [15]. to do the right things is illustrated by the so called
It is suggested here that Drucker’s discussion on the Successive Principle, which has been used in project
difference between efficiency and effectiveness also management, risk management, budgeting and other
implies a dualism of time, where chronos’ clock-time is general management situations [37]. The Successive
the ruling factor in efficiency and kairos’ timely Principle deliberately uses the idea of doing the right
moments are crucial in questions of effectiveness. To things instead of doing the things right, which means that
screen out and seize ‘windows of opportunities’ requires timing becomes a crucial complement to the strict clock-
a keen sense of timing. Chronos’ clock-time do not time. Following the proactive concept of Successive
govern such a sense of timing; instead, it is based on a Principle, main elements of a given task is subjected to a
‘kairic’ feeling for the right moment. rough quantitative evaluation of its size of order as well
This argument, that planning according to the clock is as its degree of uncertainty. Then the most important
inadequate and in need of abilities to act intelligently element is chosen to be subjected to a further specifica-
and wisely on concrete and opportune occasions is tion. After a series of such successive iterations a high
straightforward. The question is then if it has anything quality result appears, in terms of realistic budget and
to do with project organisational settings in particular, schedule forecasts. At a global level the concept of
in addition to organisational settings in general. The Successive Principle has been used toward thousands of
answer is yes. Management of any organisation requires projects and other tasks, including several mega projects
H. Rämö / International Journal of Project Management 20 (2002) 569–574 573

(including e.g. the 1994 Winter Olympic Games in Lil- kairos)—is not concerned with establishing what time is
lehammer, Norway). but to better understand what we do with it and how
time enters into our system of values.
By distinguishing between different aspects of
4. Summary and ideas chronological (clock-time, linear, circular, or spiral)
and non-chronological (e.g. kairos) notions of human
This paper has sought to explore some (somewhat time, the means to understand what goes beyond the
forgotten) aspects of time in project organisation reified objectivisation of not only time but of humans as
practices in which attention was directed to two notions well is provided. For instance, time management in
of chronological and non-chronological time (chronos project organisations does not only involve mechanical
and kairos), and two dimensions of managerial perfor- processes ruled by the clock. Further, the object cannot
mance (efficiency and effectiveness). On the whole, the only be to ascertain how much activity one can stuff
two types of time notions were delineated in this into 1-h or 1-day buckets. Rather, we must also pay
paper and their underlying implications to managerial attention to the more creative aspects of time, when a
performance in project organisations were outlined. feeling for the right moment to act can result in unfolding
First, the purely abstract and generally applicable new and bold ideas. Anything else is a waste of time.
chronological clock-time of chronos was described. The
clock-time of chronos—with time expressed as infinite-
simal slices—is discussed in terms of efficiency: the Acknowledgements
decree of doing things right according to the book and
constantly working by the clock. Such ideas of efficiency The author wishes to thank three anonymous reviewers
and doing things right presuppose management and for constructive guidance.
improvement of what already exists and is already
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