Myths with cocacola Benefits of cocacola

 can coca cola kill you  Keeps awake

 can coca cola clean toilets  Reduce headaches
 can coca cola cause diarrhea  No caffeine coke
 can coca cola remove rust  Pepsi vs coke
 can coca cola cause stomach pain  For nausea
 can coca cola give you headaches  For constipation
 can coca cola cause heart attack  For party, hangover
 can coca cola cause palpitations
 teeth problems
 high chemicals (pesticides)

which coca cola is vegan

how coca cola promote their products

coca cola competitiors

 pepsi
 rasna
 appy fizz


MISSION

 To refresh the world...

 To inspire moments of optimism and happiness...
 To create value and make a difference.


BRAND:

 Inspire creativity, passion, optimism and fun

Dsustainability:
Waste management & RECYCLING
Sustainable ag
water

Focus on the Market

 Focus on needs of our consumers, customers and franchise partners
 Get out into the market and listen, observe and learn
 Possess a world view
 Focus on execution in the marketplace every day
 Be insatiably curious

VISION
needs includes reducing sugar and calories across many brands; offering new drinks that provide health
benefits like hydration and nutrition; expanding the availability of smaller, more convenient packages to help
people control sugar more easily; and providing clear, easy-to-find calorie information to help people make
informed decisions without the guesswork.

One brand marketing – Taste the Feeling.

smaller, more convenient packaging.

 Bringg on-demand delivery platform, an Uber-like system that ensures faster delivery of Coke2Home orders.
The system uses a hub-and-spoke model, where bikers can claim online orders on a GPS-enabled mobile app
and pick up shipments from a fully stocked Coca-Cola delivery truck parked nearby. Shoppers can use the app to
track their order in real time – just as they would on an Uber ride – and post feedback on their overall
experience.

DATA COLLECTION

rural FMCG sales are growing upwards of 15% and are at their best in the last three years. The six
lakh villages that inhabit 68% of the country’s population now contribute to 50% of our GDP. Near
total dependency on the informal wholesale channel to cater to these villages. This becomes self-
limiting as the wholesale channel has a predisposition to favour existing demand and is limited in its
ability to develop new business.
 population, income development indices, infrastructure availability and demand potential in the
catchment area.
Rural consumers are inspired by the affluent urban lifestyle.
A sustainable play in a manner that is not in conflict with traditional channels will necessitate a
reinvention of the product portfolio and pack price architecture

STRENGTHS WEAKNESS

 Great taste, brand image, product diversity
 Extensive distribution channel
 CSR- Parivartan, Unnati, support my school,pragati
 Marketing, ad – original taste, happiness
 Mergers & acquisition of brands
 Consumer oriented
 Value generation
 Innovative, progressive
 Changing trends oriented
 High profit margin (15%)
 High price – customer switching to pepsi
 More dependent on retail (e.x. big bazaar) stores
 High in calories
 Low brand awareness in rural sector
 Uneven distribution channels in rural
 Coverage network poor, transportation difficulties

OPPORTUNITY
THREATS

  Emerging
Changing consumernewtastes
demands
  Small
Pepsico size SKUs
inc profit inc demand
margin
  losses
Covid Inc demand for low calories
 
Health Retail2home delivery
conscious consumer
 Local brands merge
 Promotion in local language
 Complimentary snacks with 1L,2L packs

DATA
 72% of the total population is regular drinker of softdrinks, and 90% of the
population aware of the brand.

 Below 16 – 85% population consume regular basis

 Above 50- 80% population
 Between 16-30 – 70% population on regular basis; health conscious generation
 Women drink regularly than men – 16/20 women drink on regular basis
27/35 men
 Never drink soft drink – 20%
 Once in month – 8%
 Thrice a week – 38%
 Daily – 34%

Brandscorecard – cocacola 8/10

Pepsi 7.5/10
Others 6/10
Thumps Up got highest score

Price vs quality : highest= Thumps up

Lowest: mirinda

Packaging: pepsi leads

Advertisement: Mountaindew leads “dar ke aage jeet hai”

Thumps up
Due to brand icon : akshay kumar & salman