Geographical Pricing

• Barter
• Compensation deal
• Buyback arrangement
• Offset
 Price Discounts and Allowances

• Cash Discounts
• Quantity Discounts
• Functional Discounts
• Seasonal Discounts
• Allowances
 Promotional Pricing

• Loss-leader pricing
• Special-event pricing
• Cash rebates
• Low-interest financing
• Longer payment terms
• Warranties and service
contracts
• Psychological discounting
 Discriminatory Pricing

• Customer-segment pricing
• Product-form pricing
• Image pricing
• Location pricing
• Time pricing
 Product-Mix Pricing

• Product Line Pricing

• Optional Feature Pricing
• Captive product pricing
• Two part pricing
• By product pricing
• Product Bundling pricing
 Initiating and responding to Price Changes

• Initiating Price Cuts

• Initiating Price Increases
• Reactions to Price Changes
• Responding to Competitors’
Price Changes