The document outlines a value proposition canvas tool for analyzing customer needs and how a product or service addresses those needs. The canvas is divided into four sections: gain creators and pains relievers, which are features that fulfill customer desires or solve problems; and customer jobs and gains, which are the outcomes customers are trying to achieve and benefits they receive. The tool helps understand what customers require and how a offering can meet those requirements to create value.
The document outlines a value proposition canvas tool for analyzing customer needs and how a product or service addresses those needs. The canvas is divided into four sections: gain creators and pains relievers, which are features that fulfill customer desires or solve problems; and customer jobs and gains, which are the outcomes customers are trying to achieve and benefits they receive. The tool helps understand what customers require and how a offering can meet those requirements to create value.
The document outlines a value proposition canvas tool for analyzing customer needs and how a product or service addresses those needs. The canvas is divided into four sections: gain creators and pains relievers, which are features that fulfill customer desires or solve problems; and customer jobs and gains, which are the outcomes customers are trying to achieve and benefits they receive. The tool helps understand what customers require and how a offering can meet those requirements to create value.
• Features that create more money • Desires • Features that create more time • Benefits • Features that provide ease of access • Time-savers • Money-savers Product & Customer Jobs Services Steps the customer has to • Purpose take to learn and use the • Features product. • Description Pain Relievers Pains • Problem • Features that create solutions • Inconvenience • Features that address problems • Annoyance • Features that raise thresholds