INTRODUCTION: Global Stores is a chain of Women’s clothing stores functioning

throughout the country. Recently, it ran a promotion in which discount coupons were
sent to customers of related stores. The purpose of the promotion was to learn about its
customer base and to evaluate the promotion and preferment involving discount
coupons.
According to the data collected, most purchases were made by married female
customers. Below is the analysis of the full data collected. Global’s management wants
to use the sample data to learn about its customer base and to evaluate the promotion
involving discount coupons.

Methodology:

A sample of 100 in-store credit card transactions are taken on a particular day. In this
Promotional campaign, discount coupons were used. The sample was used to analyse
the descripitive statistics pertaining to :

1. Percent frequency distributions for key variables.

2. Pictorial representation of the percentage of customer purchases attributable to the
promotional campaign.
3. Cross-tabulations. Comment on any similarities or differences present.
4. Scatter diagrams. Check for any relationships between variables.
5. Descriptive statistics on sales and descriptive statistics on sales by various
classifications of
customers.
6. Descriptive statistics on the relationship between discount amount and sales for those
customers responding to the promotion.
7. Descriptive statistics concerning the relationship between age and sales.

Analysis of entire data set as a whole

Finding: 

  Classification of customers based on:

  (i) Gender
  (ii) Marital status
  (iii) Cards
  On the basis of above classification, Our findings are : 
1. That maximum female customers use proprietary cards and that amount
to 58%.
2. The pie chart represents that discount sales are 76% and regular sales are
24%.

Appendix:

Sales Age

Mean 3.22 Mean 3.22

Standard 0.27361 Standard 0.27361
Error 4 Error 4
Median 2 Median 2
Mode 1 Mode 1
Standard Standard
Deviation 2.73614 Deviation 2.73614
Sample 7.48646 Sample 7.48646
Variance 5 Variance 5
6.99246 6.99246
Kurtosis 6 Kurtosis 6
2.23702 2.23702
Skewness 3 Skewness 3
Range 16 Range 16
Minimum 1 Minimum 1
Maximum 17 Maximum 17
Sum 322 Sum 322
Count 100 Count 100
 Discount Items
Mean 3.22 Mean 3.22
0.27361 0.27361
Standard Error 4 Standard Error 4
Median 2 Median 2
Mode 1 Mode 1
Standard Standard
Deviation 2.73614 Deviation 2.73614
Sample 7.48646 Sample 7.48646
Variance 5 Variance 5
6.99246 6.99246
Kurtosis 6 Kurtosis 6
2.23702 2.23702
Skewness 3 Skewness 3
Range 16 Range 16
Minimum 1 Minimum 1
Maximum 17 Maximum 17
Sum 322 Sum 322
Count 100 Count 100

Conclusions:

• The key problems and issues present in the case are following:

• 76% of the customers are promotional customers, which shows that most of the
people came for promotional discounts only and they are not regular one.

•It is the challenge for the company to convert them into regular customer.

• 70% of the customers have paid through proprietary cards.

• 93% Customers are females, that clothing customers are mainly females.
•There is a defining opportunity to market to the female population under the age of 30
and  above 50 years. The team needs pointers to find out the ways to increase
participation of young  aged people and marketing strategy needs to be focused on
them.  

• Therefore, it is required to attract mail customers.