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    Nguyễn Minh Tuấn solution for case study 10

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    Nguyễn Minh Tuấn
    The document discusses three topics: 1) Selling a new drug for treating heart disease in Africa at low prices to save lives while controlling distribution to avoid illegal copies. 2) Keeping test results of the new drug secret after a past event ruined the company's reputation, and only publicly announcing positive achievements. 3) Continuing animal testing for a new dieting product since using humans is not allowed, volunteers are too expensive, and the drug's quality cannot be guaranteed, but building a monument to commemorate animals sacrificed in testing.

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    Nguyễn Minh Tuấn solution for case study 10

    Uploaded by

    Nguyễn Minh Tuấn
    9 views1 page
    The document discusses three topics: 1) Selling a new drug for treating heart disease in Africa at low prices to save lives while controlling distribution to avoid illegal copies. 2) Keeping test results of the new drug secret after a past event ruined the company's reputation, and only publicly announcing positive achievements. 3) Continuing animal testing for a new dieting product since using humans is not allowed, volunteers are too expensive, and the drug's quality cannot be guaranteed, but building a monument to commemorate animals sacrificed in testing.

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    The document discusses three topics: 1) Selling a new drug for treating heart disease in Africa at low prices to save lives while controlling distribution to avoid illegal copies. 2) Keeping test results of the new drug secret after a past event ruined the company's reputation, and only publicly announcing positive achievements. 3) Continuing animal testing for a new dieting product since using humans is not allowed, volunteers are too expensive, and the drug's quality cannot be guaranteed, but building a monument to commemorate animals sacrificed in testing.

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    © All Rights Reserved
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    9 views1 page

    Nguyễn Minh Tuấn solution for case study 10

    Uploaded by

    Nguyễn Minh Tuấn
    The document discusses three topics: 1) Selling a new drug for treating heart disease in Africa at low prices to save lives while controlling distribution to avoid illegal copies. 2) Keeping test results of the new drug secret after a past event ruined the company's reputation, and only publicly announcing positive achievements. 3) Continuing animal testing for a new dieting product since using humans is not allowed, volunteers are too expensive, and the drug's quality cannot be guaranteed, but building a monument to commemorate animals sacrificed in testing.

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    of 1

    Nguyễn Minh Tuấn

    19DH711161

    1. Principle or profit
    I think the company should sell the drug with low prices to the poor in Africa. This
    action can save a thousand of lives and bring a huge fame for the company.
    However, the drug need to be controlled and provided strictly to avoid fake
    products or commit laws.

    2. Text results on PX200, our new drug for treating leart disease
    I think we should keep the results of this test in secret because our company’s
    reputation have been ruined seriously from the past event. Not only that, we do not
    have to public the whole process of testing the drug. It will be better if we just
    inform some impressive achievement of the process from now.

    3. New dieting product


    We should continue to use annimal for this test because we have no choice. We
    cannot use human to test and the cost to hire the volunteers is too high. Moreover,
    our budget will run out of before the drug is publicized and we are not sure about
    the drug’s quality 100%. We will build a monument to remember, respect and pray
    for the animal that have sacrified for this test.

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