John Rey P.

Aliwalas BSCE - 2A

Purposive Communication
Lesson 5

Evaluating Messages and/or Images of Different

Types of Texts Reflecting Different Cultures

(39 - 51)

1. Think of a cause-oriented event that will address an issue in your locality. Prepare a multimodal
advertisement for that event.

The expression “Stand together by not standing together” is a good slogan for dealing with the
coronavirus. It’s a play on the two words “stand together,” which have a literal meaning and a figurative
meaning. Figuratively, “stand together” means team up,
collaborate, show solidarity, make an alliance. Literally,
“stand together” means position yourself immediately
beside the next person with no space between the two of
you. Because of the need for social distancing to deal with
the virus, we should not literally “stand together.” “Stand
together by not standing together” means “Show good
teamwork by putting some physical space between
yourself and other people.”

a. What are your observations or generalizations on how

texts and/or images are presented?

Media messages are constructed using a creative

language having its own rules and its meaning is
conveyed to the reader through varying combinations of written language, visual, gestural, and spatial
modes.

b. In what ways should media present texts/images about various cultures?

The media must respectfully present them without criticizing or punctuating an opinion that defines
them as right or incorrect, only showing the text and image as they are.

Lesson 1
 Informative, Persuasive and
Argumentative Communication

(53 - 63)

1. What is the difference between an informative communication and a persuasive

communication? Which do you think is more challenging in terms of preparation and delivery?

An informative communication is only aimed at presenting given information, to educate and train. The
persuasive communication is aimed at convincing you to believe or do something very specific. Although
persuasive speeches are much more engaging and interesting, making the public more attentive and
entertained, they still need to be delivered. This means that informative speeches, with their smaller
stakes, are easier to deliver.

2. In a table, list essential preparations when communicating to inform, to persuade, and to argue.

To inform To persuade To argue

Know your audience. What and
which aspect of the topic and
general do you think will interest
them
What do you know. LIst down
the things, you know about the
subject. You may expand from
there and see relevant subjects
and examples about the topic. It
is important to cite examples
and not just definitions in this
way. Your audience can relate to
what you're trying to say.
Know the pros and cons. It is
always good to see the both side
of the coin and be able to discuss
it well. This is very effective in an
argument. Because, through this
you can persuade your audience
more if you're able to elaborate
the pros and cons well.

3. Some of the ethical considerations one must bear in mind when they are informing, persuading, or
arguing are the following:
First is accuracy. No matter what we intend to communicate, we must stick with the points that best
describes or supports what we talk about. We first should know what we talk about.The second is
truthfulness. This is most especially important. One must ensure that his or her words speak only of the
truth.There are more ethical considerations. Ethics refers to the moral principles one must uphold and
believe in.