The Bulletproof

Facebook Formula
In this guide I'm going to show you
EXACTLY how to avoid random
bans and shutdowns from
Facebook so you can get back to
business with scaling your store

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Finally The Solution You've Been

Searching For To The #1 Problem In
 Ecommerce Today ALL In One
Place

Hey Friend,

My name is John Casto and I've been EXACTLY where

you are now - struggling with Facebook shutting you
down by banning your Business Managers, Ad Accounts
or even Permanently Restricting your profile from
advertising🤬

What's even more frustrating is when you put the

money or time in (sometimes both) to get a new
account and WHAM - you wake up the next day with
everything shut down and permanently restricted

So what do you do? Well, you'll need new accounts for

sure but....

....how embarrassing and frustrating is it to have to go

to your friends and family to get a new account so you
can launch your ads again FAST (I'm sure a few of you
asked grandma) only to have it shut down right away or
within a matter of days?

So the BAD news is that it's not getting easier -

Facebook is getting smarter by the minute and scaling
to $30k per day in a single ad account is almost out of
the question unless you have an existing brand with
long standing history. 

But the GOOD news is that you're not too far away from
$5-10k per day per store with what I'm going to share
with you here
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So Where Do We Start?
Listen, I've tested countless approaches from buying
profiles, making profiles and even renting profiles. Just
in 2020 alone I've invested nearly $15,000 in testing
different methods and approaches to master this
system and really figure out what triggers facebook and
how to run without issues at scale

The good news for you is that I've spent all of the time
and money to give you the "shortcut" to exactly what
works 

But here's the thing - getting a new profile or business

manager won't just make your problems go away right
away....

It's not hard to guess that Facebook understands our

behavior and has some level of pattern recognition, so
there is a bit of a process to all of this...there's an "art"
you can say

What's "cool" about it is that most people are lazy and

will give up 

This is good for you because by following my system

you'll have a competitive edge from your competition
immediately...you'll be advertising and they will be
quitting (how cool is that?)

So let's first talk about what you'll need to create a

Facebook Profile system and what triggers Facebook to
ban you

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What Triggers Facebook To Ban

You
Here's a list of the "typical" things that will trigger
facebook to ban you

1) Being logged into multiple profiles on one device

I find more than 2 profiles on one computer will easily

cause security flags and you could potentially lose the
accounts (unless it's your original profile with years of
history). If you have 3+ profiles logged into the same
device, you'll at the very least be regularly having to
reset your password etc. due to security flags

2) Trying to advertise too quickly

If you make a fake account, you'll almost certainly have

it killed by Facebook if you attempt to advertise within
days or even weeks of creation. 

What's crazy is if you even have a REAL account that's

new to advertising, you're almost guaranteed to have it
immediately restricted and then required to submit a
form of ID for verification when first attempting to
create campaigns etc. 

3) Violating Policy Consistently

This one is obvious - but should be said. If you

constantly are having ads disapproved because you're
selling stuff Facebook hates, you run the risk of having
your Business Manager Banned or profile Restricted
suddenly. 

4) Re-using the same domain 

This is specific to if you have issues with ads, Business

managers being banned or ad accounts etc. running
traffic to one URL. If you open a new account and start
running ads to that same URL, you will most certainly
be on the radar to suddenly be banned again. 

5) Low Page Score

If the fan page you use to advertise with drops below a

2 and your Business Manager is unverified, you run the
risk of being disabled suddenly. This is especially true if
you've also done any of the points I made above. 

6) Re-using Payment Methods

This one you can probably get away with from what I've
seen, but in my opinion it's better to not do it if you
don't need to. The process to get a profile fully
advertising with no issues can be time intensive, so no
reason to waste time or effort by losing profiles if you
don't need to. 

7) Not Warming Up The Profile or Business Manager 

Showing regular activity and gradually taking actions is

KEY today with Facebook and advertising. For example,
if you add an employee or admin to your business
manager then immediately add a payment method,
these "admin" actions as I call them are triggers for
Facebook to suddenly disable the profile and/or
business manager for no reason.

This List Is Not Everything But It IS

A Lot Of The Typical Facebook
Triggers
So now that we know what triggers facebook, let's talk
about what to do to create a system and process that
makes you BULLETPROOF to unnecessary shutdowns 

Here's What You'll Need To Setup

An Unbreakable System To
Advertise & Scale On Facebook
1) Multiple Profiles - Ideally 6-10 in total (real profiles
work best)
2) Software to manage your profiles and show Facebook
unique IP addresses
3) Proxies for the IPs
4) Multiple payment methods
5) Multiple domains on your Shopify store
6) A process to "warmup" your accounts"
7) Agency Ad Accounts

8) Patience :) 

We'll go into these all in detail below

So why is all of this necessary? 

The thing is that Facebook is SUPER sensitive - if you

take too many specific actions within minutes of each
other, their system will ban you immediately without
warning

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 Bulletproof Tip #1 
Use Agency Accounts After Setting
Up Your System
You've probably heard about "agency accounts" but let
me give you the truth below. You see, they're not as
"magical" and perfect as people will make you think for
several reasons - one being that unless you're a bigger
spender (at least $1,000-2,000 per day) most agencies
won't want to do business with you.

Also, you'll want to know that you will need this whole
system built up to use them if you plan to use them

Either way, here's the pros and cons of Agency Ad

Accounts

So the pros are:

1) No daily spend limit - scale to the moon FAST
2) If the ad account gets banned, they will replace it 

Now there are a few downsides such as you need:

1) A profile warmed up with some regular activity
2) A Business Manager that's a least a few days old
3) wire cash to pre-pay the accounts

The pre-payment is my least favorite part is that you'll

have to pay by bank transfer and "top up" the ad
account balance in advance which can take days at
times and your fee is anywhere from 5-10% of the ad
spend (I have a contact that I share with private clients
charges only 1%)

Also, a big downside is that you will typically need to

wait at minimum 1-2 days to use the funds you wire
transfer, sometimes longer (one provider took 10 days
to top up my account)

So this means if you want $1,000 to use for spend in the

ad account, you'll need to wire transfer anywhere from
$1,050-$1,100 in cash in advance. This hurts in ecom
which is a cash flow business as typically we can "float"
our expenses on our credit cards, which also give us
reward points (think of it as a 3% or more discount!)

So now we're going from essentially a discounted cost

on ads of 3% or more depending on how your credit
card reward points system works, to having a fee of 5-
10% with zero discount 

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Bulletproof Tip #2
Setup Multilogin + Proxies
Facebook HATES when you have multiple profiles
logging in to the same device, so using software to
manage these profiles (browser sessions as they're
called) and proxies to show facebook a different IP
address (shows facebook a different computer to an
extent) are going to set you up for success 

The software I recommend is called Multilgoin which

will cost you just over $100 USD per month. You can find
alternative solutions for free or much cheaper, but our
friends over at Multilogin are true experts in this space
and regularly make updates to keep you ahead of
Facebook 

You'll need to rent proxies (the IP addresses) - I've

tested some super cheap ones that will cost only a few
dollars per IP address such as MyPivateProxy that will
bill you for a flat rate usage. 

I've also tested other services such as Luminati which

will charge you by Data Usage which adds up super fast
and can be very expensive. They're probably the BEST
option and will have the least issues with Facebook
overtime, but in my opinion having multiple profiles
setup on one of the first 2 recommended proxy services
with Multilogin will work almost as well and will save
you thousands in expenses over the course of a year.

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 Bulletproof Tip #3
Get More Profiles & Business
Managers
I recommend 6-10 profiles in total which you can get
from (ideally in this order)
1) Real Profiles - Friends & Family or account resellers 
2) Farmed accounts, created by bots 
3) Create on your own (hardest and slowest)

Once you have at least 6 profiles and 1 purchased

verified Business Manager, then you should be able to
start advertising within a few days on the verified
Business Manager with any of the profiles that are real
and not created ones 

*SUPER IMPORTANT*
Warmup your profiles properly - if you don't have a
solid process like I've developed with the Bulletproof
Facebook System, you'll still see your profiles getting
Restricted, Business Managers getting instantly
disabled and ad accounts going down

Also, as you begin to advertise with your Verified

Business Manager, I would start creating and warming
up the Business Managers on the profiles you've
purchased (you can make 2-3 business managers per
profile)

This means within weeks you can have a total of 18-30

Business Managers as backups! (more than you'll ever
need) 

I hope that helps you see the full picture as to why the
agency accounts you can rent may be more expensive,
but also get your cash flow moving immediately as you
build out this system that will be your own and fully
running with minimal limits within 1-2 months 🔥 If you
want help with all of this because the warmup process
IS one of the most important parts of this whole
system, then check this out

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Bulletproof Tip #4 

Verify Your Business Managers
Verifying Business Managers are a PAIN

The funny thing is that you can submit the same

documents and information to Facebook fo 10 Business
Managers, while maybe 3 will get verified and the other
7 will either never get verified for some reason or you'll
have to problem solve constantly

Here's what you'll need

1) A business Entity
2) SS-4 Document 
3) EIN Document from the IRS
4) Articles of Incorporation
5) Your Phone Bill
6) A phone you can confirm with
7) A website

This is a tricky process but well worth your time if you

can get an extra 5-10 verified business managers. I find
verified BMs are far less likely to be disabled or have
issues and if you are disabled (which is very possible)
you're required to be verified to appeal, so you might as
well do it before starting to advertise

You will run into some rejections typically (there are

some tricks to it that I share with my inner circle
members to "hack" this part of the process) so be ready
to have your documents rejected a few times or even be
waiting for weeks with no response from Facebook

This process is clunky and slow, but the investment

with your time will pay dividends WHEN you run into
issues with Facebook (yes, it is inevitable)

Be ready to wait up to a month (lately 1-2 weeks as I

write this) while keeping in mind that you will most
surely be rejected and have to problem solve at least
once. Also, make sure you're checking for support
messages and status updates daily as if you don't
answer, it just slows the process down more

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 Bulletproof Tip #5
A Solid Infrastructure
Having a structure in place that allows you to scale
while also keeping you protected IF and WHEN
something gets disabled is key

Without understanding how to connect profiles,

business managers etc. in the right way like I do with
my Bulletproof Facebook System, you'll find yourself
getting everything banned one after the next once one
of your ad accounts, profiles, pages or business
managers has problems 

This is why the infrastructure is key - you'll want the

right amount of business managers active and
connected, but not too connected where you'll lose
everything at once

Wouldn't it be great to have a structure where you lose

one ad account, but it barely has an impact on your
overall business?

Bulletproof Tip #6
Feedback Score & Page
Management
How you manage your feedback score and pages is key

There's a few ways that I've helped my students do this,

but the overall idea is to be ahead of a drop in feedback
score

Being proactive about this is key as any connection to a

low feedback score page can absolutely have a negative
impact on your business

At the very least, when a low feedback score page

(below 2 especially) is connected to your business
manager, it's far more likely to get your business
manager disabled

Bulletproof Tip #7
Backup Credit Cards & Domains
Having backup payment methods is key for Facebook.
Remember, their system is trying to link you in every
way possible. If you want to reduce your risk of issues
from insta-bans etc. then make sure to setup additional
cards from the start

I personally use American Express Business Gold as you

can get a TON of points (I haven't bought a flight in
years) and also you can have 99 additional employee
cards for a one time payment of $99 every year (that's 1
payment of $99 not $99 for each card)

I put my own name on every card with a roman

numeral to differentiate the cards. 

When entering your payment method into Facebook,

make sure to also NOT put your name as possible. 

You can also use Virtual Credit Cards through services

such as:
-Mercury
-Payoneer
-Divvy

You can also use this with American Express - I haven't

tested it yet but I'm sure it's just like the services above

So What's Next?
I have people messaging me literally every day asking
specific questions abut this process, how to do it
consistently without issues to get have multiple
profiles, business managers etc. or even how to to get
verified which you can see in this video

You can join my Free Facebook group where I share

occasional tips and updates if you haven't already, but
if you want my help personally I have an amazing
opportunity for a select group of people who are
looking to create this system for their own business and
stay ahead of Facebook bans in the future. 

I'm opening a few spots up for my Bulletproof Facebook

Program Inner Circle where I'll show you my process in
detail, help you implement via coaching calls and keep
you up to date on what's the latest solutions for
working around Facebook shutdowns and answer
questions in my "Facebook Bandits VIP Group" 

If you're serious about creating this system system for

yourself and it interests you to stay ahead of what feels
like never ending efforts of Facebook to shut you down
then you'll want to see this video
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