IG Cash Cow Pro tability Check

This test/check was used by hundreds of our students to determine if

the digital niche/product they’re planning on selling is actually
pro table. Now, I am going to give you the exact same checker that they
have…

No worries if you don’t have a product yet, either book in a discovery call
before or use an imaginary product to test the checker out.

Simply answer each question with YES/NO and in the end count how
many you got.

#1 Does your digital product t into one of these markets…

- Health & Fitness

- Wealth
- Pets
- Beauty

#2 Is there already someone selling the same or similar digital

products successfully (!)?

- This means that at least some people are making money in this
market. No worries if you think they’re far ahead of you, we’ll
make sure you blow them out the water after launching your brand.

#3 Do you have any prior experience about the topic of the product?

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 - You neither have to have a degree nor consider yourself an ‘expert’.
But having at least a background in a similar environment helps
us later down the process. This could be as simply as someone
that worked out for 1 year selling a product about gaining weight.

#4 Does it solve a burning pain?

- E.g. someone is eager to learn how to nally code a complete

website so he can nd a new job.

#5 Do they have the money to solve the pain?

- A 15 year old kid might want to learn how to become better at

Fortnite, but he doesn’t have the money to buy a coaching or a
course. We want to have a product that a) solves a burning pain, and
b) is marketed to people that can actually a ord it.

#6 Is the product designed for a speci c sub-market?

- For example: a “How To Be Healthy” product is considered very

broad, and a “How To Recover Your Body After Giving Birth” is
designed for a speci c sub-market. This is important as broad topics
never perform well.

#7 Is the target audience on Instagram larger than 2.5 Million?

- The question of all questions. We’ll use the FB Ad Manager to gure

out how big our target audience on Instagram actually is (link below).
We want to have a speci c target audience for our digital product. An
audience that’s not too broad, as it won’t sell good there, and not too
small, as we have no one to sell to. We’re looking for a sweet spot in
between.

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 - Check your potential audience size HERE.
- FB Ads Manager: https://www.facebook.com/business/tools/ads-
manager

If you answered (7/7) questions with YES, we got a cash cow product
right here. This is something you and me are going to scale to 6- gures
with ease.

(5-6/7) is also a sweet spot. The product will perform well, and is almost
guaranteed to make sales.

Anything below <5 is not recommended. People without any proper

guidance will use a semi-good product and get stuck with it before
giving up completely.

If you didn’t book in the discovery call with our team yet, you can do right
HERE to learn more about making money with your own simple social
media brand.

To your success,
- Lennart Krech & Philipp Ryppa

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