MODULE 1: COMMUNITY PHARMACY PROFILE system phones, emails

Mark Anthony Ellana, RPh, PharmD

Php 500,000 or less At least Php 3M or more;
Community Pharmacy capitalization; sole sole proprietorship,
● Retail pharmacy, botica, farmacia, drugstore proprietorship partnership, or
corporation
● Refer to pharmaceutical outlets where registered
drugs are dispensed directly to the end users or PHARMACIST: Behind the Now as manager,
patients Rx counter compounding entrepreneur, marketer,
● Most accessible to the public and dispensing; very leader, computer iterate;
casual multifaceted; frequently
Types of Community Pharmacy attends seminars,
1. Independent Drugstore conventions; wears
uniforms
○ Owned by pharmacist or operated by
entrepreneurs
○ Typical community pharmacies Philippines Pharmacy Retail Market is Driven by the
2. Chain Drugstore High Sale of Generic Medicines coupled with growth in
○ Operate with branches or franchises all the Private Label Medicines: Ken Research
over the country ● MABISA NA, MATIPID PA
○ Many of their drug outlets situated in ● Growing ang pharmaceutical market in the PH
strategic business centers are now
converted into self-service stores or
superstores that carry pharmaceutical
products and assorted grocery items VISION, MISSION, GOAL

Community Pharmacy
THEN and NOW

Then Now

Situated in small densely *

populated urban and rural
centers
VISION
Made of wood and hand Costly acrylic plastic and ● Because We Care, You Matter.
painted with a caduceus steel bars with
● Shall be a strong partner of every Filipino in
or mortar and pestle fluorescent lamps
providing quality, affordable, and accessible
Made of wood, including Concrete aesthetic generic medicines
the cabinets, glass and Rx design and layouts;
counters Modern fixtures and MISSION
lighting paraphernalia ● A Filipino Deserves Nothing Less for Less Cost.
● A Healthy Filipino in making a happy home and
Desk fan; manual Ceiling and revolving
calculating machines, fans; air-conditioner; in nation-building. Address the health needs
radio computerized cash ofFilipinos by providing a complete range of
register; music apps safem quality, and cost-effective generic
medicines and healthcare products and
Purely retailing; purely Retailing and wholesaling; services.
cash basis; daytime cash and credit; day and
operations only; walk-in night operations; 24-hour
only service in some GOAL
● TGPagpagaling ng Pilipinas
Manual through stock Computerized done by ● TGP has reached a milestone of 2000+ branches
cards and notebooks stock analyst or supply / ○ Largest drugstore nationwide
done by owners; reorder purchasing officers ● 2103 branches as of September 2021
weekly

Dependent on taxi / Cars and delivery vans;

jeepneys for pick-up of land/sea/air forwarders
sales orders from large for stocks replenishments STANDARDS OF PRACTICE
wholesalers and deliveries PHILPSP serves as a guide for the desired minimum
standards of practice for pharmacists in various settings
2-3 personnel including 5-60 personnel depending
● Provides Quality medicines and other healthcare
the owner + cashier, on the size of the
needs
purchaser, stock analyst, drugstore; complete sales
manager and marketing team ● Ensure product quality, safety, and efficacy of
compounded products
Stockroom inside houses; Bodega / warehouse; ● Counsels clients on the safe and correct use of
manualized satellite depots; medications
automated; single / ● Engages actively in client/patient education
multi-storey building

Telephone and postal Telephone, cellular

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PHARMACY PERSONNEL ROLES & RESPONSIBILITIES
1. Pharmacist
○ Licensed health professionals most
accessible to the public
○ Frontliner in the field of pharmacy
○ Dispense medicines in accordance with
a prescription or, when legally permitted,
without a prescription
○ Duties
■ Processing of prescriptions
■ Care of patients
■ Monitoring of drug utilization
■ Extemporaneous preparation
■ Responding to minor ailments
■ Drug-related information
dissemination
■ Health promotion
2. Pharmacy Assistant
○ Works under the supervision of a
registered pharmacist
○ Provide information about health and
use of medicines and management of
minor ailments and perform hea;th
services as well
○ Certification Required: TESDA NC III
■ 5 years validity
○ Duties
■ Performs general housekeeping
■ Monitors the supply / inventory
of pharmaceutical products
■ Arranges and displays
pharmaceutical products
■ Observes good laboratory
practices
■ Dispenses OTC pharmaceutical
products
■ Demonstrates product
knowledge on medicines
■ Handles and controls
pharmaceutical products
ORGANIZING, STAFFING & TRAINING OF PERSONNEL
ORGANIZATIONAL CHART
STAFFING
WHAT SHOULD YOU INCLUDE IN YOUR BUSINESS
PLAN?
1. Mission Statement
○ Should emphasize how you’ll help
patients aside from just filling their
prescriptions.
○ What do you hope to accomplish with
your pharmacy?
○ How will it serve the greater good of the
community?
2. Executive Overview
○ Sum up the main points of the pharmacy
business plan
○ You may also consider a table of
contents here for better organization
3. Ownership structure
○ Outline the ownership details of your
pharmacy
○ If you’re the only owner, list your
pharmacy business as a sole
proprietorship
○ If you have partners, list it as a
partnership
4. Financial Plans and Projections
○ This is where your financial advisor and
accountant can help. With their
guidance, you should include the
following:
■ Real estate costs to purchase,
lease, build, and make any
potential improvements
■ Financing details
■ Cash flow projections
■ Pharmacy systems
■ Automation / tech costs
■ Initial inventory costs
■ The costs of design and decor
■ Estimated management costs
5. Demographic Analysis
○ What are the demographics in your
pharmacy’s location?
○ Who will be your customer base?
○ Consider:
■ Age
■ Income
■ Gender
6. Competitive Analysis
○ Understand your competitors in order to
identify what gap your pharmacy will fill
in the market and what your niche will
be
7. Your pharmacy’s advantage over competition
○ What will your pharmacy give people
that they’re currently lacking?
8. Specific planned offerings
○ Additional offerings give you an even
better advantage over your competitors
and can help you set apart from other
pharmacies
9. Your plan to address current pharmacy trends
○ Understand where the pharmacy
business currently stands and where it’s
going
10. Your retail inventory
○ List which products you;ll sell aside from
medication
○ Toiletries? Beauty products?
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 11. Pharmacy Marketing plan
○ Marketing plan will seek to first create
customer awareness regarding the
business, products / services offered,
develop the customer base, and work
toward building customer loyalty and
referrals
12. Contingency plan
○ It may seem odd to plan for the end of
your pharmacy ownership before it
begins, but speak with your lawyer and
financial advisor about this step
○ It’s smart to have a contingency plan in
place in case of an unexpected situation

SELLING LOCATION & POSITIONING THE PHARMACY

Before choosing a retail store location, define how you
see your business now and in the future.
● What are the demographics of your core
customers?
● Can you visualize your building?
● Do you know what you want to sell and what you
want your business to be known for?
● Have you determined how much retail space,
storage area, or the size of the office you neeD?

Type of Goods Sold

● Examine what kind of products you sell, as some
goods will require certain types of locations

Population and your Customer

● Research the area, speak to other small
businesses in the area, and identify location
demographics

Accessibility, Visibility, and Traffic

● Retailers want to be located where there are
many shoppers that meet the definition of their
target market.
● The better the visibility your store has, the less
advertising is needed

Signage, Zoning, and Planning

● Understand all the rules, policies, and
procedures related to your retail store location
● Ask about regulations regarding signage and
any future planning that could change traffic,
such as highway construction

Competition and Neighbors

● Other area businesses in our prospective
location can actually help or hurt your retail shop
● Determine the types of businesses in the area

Location Costs
● It is difficult to create sales projections for a new
business. One way to determine how much rent
you can pay is to find out how much sales
similar retail businesses generate and how
much rent they pay

Personal Factors
● If you plan to work in your store, think about
work-life balance issues such as the distance
from the shop to home and other personal
considerations

NICA DEL GALLEGO | 4FPH | COHORT B

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