DesVío Resto-

Farm
Prepared by:

Francia, Marco Miguel

Pasildo, Joshua

Querteroz, Precious

Sernitze, Marilou
Executive summary

Desvio Resto-farm is a version of a restaurant in a farm setting. The ingredients

used in the restaurant come from the harvest of the farm customers can assume the
healthy and safe food choices, sanitized unicity and affordable yet high quality
delicacies. It can benefit rural farmers as they can work in the farm and neighborhood
consumers to have low price meals.it also offers sight securing and free agricultural
guidance to the willing customers. The target customers are the neighborhood local
people, farmers workers and many more. Unlike in the other business establishments
with the same products, Desvio Resto-farm offers eco-friendly ambience, locally
produced delicacies, free interactive farming services and affordable prices. The
location is away from the city that gives more nature environment. water services and
sanitation are highly acquired. Customer security is also local costumers.
 CHAPTER I

This chapter includes the vision and mission statement of DesVio Farm and
Resto.

Vision

To provide healthy and affordable food delicacies and environmentally friendly

business establishment.

Mission

To promote healthy food culture, and agricultural practices trough food business.
 CHAPTER II

This chapter composed of description of product and services, and business and
industry profile, and location of DesVio Farm and Resto.

Description of firm’s product or service

Desvio Resto-farm is a combination of a local farm that produces agricultural

products used in the restaurant as food delicacies. The farm produced the needed
ingredients such as vegetables, fruits, spices and herbs to the mode into the product of
the restaurant. Customers can make use of the farm variety this food to be used of the
farm variety while waiting their food to be sensed. DRF also offers agricultural services
in order to improve farming skills and knowledge.

Customers are assumed to avail the healthy, safe and affordable delicacies with
the eco-friendly sightseeing to the farm. The farm uses less harmful chemicals in order
to subside the effects on the products. The vicinity is accommodating, light, and stress-
free to family, friends, and company gathering.

Business and industry profile

Desvio Resto farm, a combination of restaurant and farm a partnership business

owned by Joshua F. Pasildo, Marilou Sernitze, Precious C. Quarteroz and Marco Miguel
Francia established on January 08, 2021. It is located along the bypass road of Brgy.
Ibabang Palale, Tayabas City. It is an establishment with a hectare area, the restaurant
is in the middle of the farm.it produces agricultural products such as vegetables, fruits,
spices and herbs.
Location of the Farm

 Map of Brgy. Ibabang Palale, Tayabas City

The image above shows the map of Brgy. Ibabang Palale, Tayabas City. This
area will be the location of the DesVio Farm. The farm will be located near at the
Tayabas-Mauban Road (highway) which it can be easily found and seen by the
potential customers.
  Exact Location/ Actual Photo of the Farm

CHAPTER III

This chapter includes competitive analysis, market entry strategy, marketing

strategy, farm history, and SWOT analysis, plan of operation, and the loan and
investment of DesVio Farm and Resto.

Competitive analysis

Food establishments and food chains in the nearly area are the key competitors.
They are using social media to promote their business, and branches to different
locations to expand their range. Enough success to be known and gain profitable
income. DRF offers personal touch and nature friendly ambience that can be acquired
from competitors this will attract costumers especially on rural area and those who loved
security, calmness and budget wise.

Market entry strategy

Start with a small farm and restaurant of farming. Locally produced delicacies
provided with high quality food and affordable prices. Attract neighborhood locals it
good market entry choice to be known market proper, introduced it on locals and
provide advertising on a small scale and use the social media platform.

Marketing strategy

DesVio Resto farm targets customers in the local areas same with near
locations. Customers need a new environment when enjoying food and companionship.
DRF opens for local nearby customers with high expectancy of rate of the market.

Farm history

Location/site:

Size: 10,000 square meters

Ownership: rental by DRF

Previous owner: Vacant of family Yashimoto

Previous crops: fruit tree

SWOT analysis
What to plant?

- Fruit nearing trees, vegetables, ornamental plant, herbs, spices.

Market

- Neighborhood local families, walk in customers, restaurant stores, students’

workers.

Laborers

- Skilled chef and farm workers.

Capital

- Partnership capital and bank loan.

Risk

- Post harvesting loses, natural and man-made calamities, pest and diseases,
contamination, supply and demand, price variation, competitors

Profitability

- Income from fresh harvest and food delicacies in the restaurant, agricultural
services free, DRF entrance free.

Market strategy (cont.)

Address: Brgy. Ibabang Palale Tayabas City (along bypass road)

Target market: locals and neighborhood customers

Advertising and promotion: printed advertisement, local Valia promotion, social

media platforms, personal advertisement.
 Market size and trends: small entrepreneurship with food delicacies/own recipe.

Location:

Prices: define on raw material prices.

Distribution: dine in, take out, and pre order

DRP plan of operation

- improve food production

- certified agricultural practices to resto-farm
- provide affordable delicacies
- increase production rate
- promote

DRP plan of operation

- rent vacant lot suitable for growing crops and is a good location
- prepare the land, gather necessary materials
- conduct a survey among locals on possible food delicacies
- ensure, pre-musts and policies are well versed in the business
- utilize different agricultural practices to ensure cash flow
- improve quality of product
- use advertisements to gather of clients
- run trough the business, take note clients feedback.
- Improved and always do monitoring.
- Expand business maintain and increase production.
DRP Loan and Investment

Investment – 25,000 pesos per owner (x4) = 100,000

Bank Financing - 300,000 pesos with 2 percent interest: to be paid within 5years

Term loans - divide from current assets to the paid for a year.

Leases – lot payment monthly ( P6,000 per month)